Driving Online Sales with Member Portal Marketplace

It shouldn’t come as any surprise: online shopping is surging. COVID-19 lockdowns made many of the in-person shopping methods we all used for years an impossibility.

With people spending more time online, making more online purchases, it’s now rare to find a day where an Amazon or DoorDash delivery doesn’t make an appearance at a household or business.

In other words, online shopping is part of our everyday.

43% of shoppers now feel more positive about shopping online. Almost 40% of consumers report they’re more comfortable with digital technology than before lockdown (Wunderman Thompson Commerce).

Not only are people shopping more online, the value of their order is climbing, too.

The average items per order increased by 60% during the COVID-19 outbreak (Contact Pigeon).

Now is the time

To make the most of this trend, and give yourself an additional revenue stream, now is the time to invest in an online store for your martial arts and fitness business. And, if you’re a Member Manager software user, you’re more than halfway to the finish line!

Recently, we released enhancements to the Member Portal within Member Manager software. One of those enhancements, the Marketplace, serves as your online store, hosted in the one-stop hub your members are already accustomed to using: the Member Portal.

The new Marketplace completely reorganizes the online store for an enhanced online shopping experience. Members can now choose between products, services, and packages, do a keyword search across all categories, and easily add items to their cart.

Not only is the new Marketplace enhanced from the member’s perspective, it’s incredibly easy for schools and gyms to upload product inventory, packages, and services — and start selling right away.

Setting up the Marketplace

In Member Manager software, you now have the option to set up items for purchase in the Marketplace or set up the item to be sold only from the Member Manager point of sale.

To add products to your Marketplace, go to Setup > Inventory > Items > Add Item. Click “allowed for store”. You can also upload an image of the item.

You’ll repeat this step for each product, service, and package that you want to sell in the Marketplace. Here’s an example of what a school or gym’s Marketplace would look like.

Tell members about it

Once you launch the Marketplace, it’s important to get the word out to make members aware of the new online store and help drive sales. Consider these steps:

  • Send an email announcement to members
  • Ask staff to mention the new Marketplace at the front desk upon check-in
  • Ask instructors to mention the new Marketplace to members at the start or at the end of class
  • Include an announcement in your member newsletter
  • Post on social media with a link to the Member Portal
  • Add a special announcement to the MemberAssist member app
  • Print a flyer for distribution at your front desk
  • Post a flyer or poster around your facility announcing the Member Portal Marketplace
  • Send a push notification about the Marketplace through the MemberAssist member app

Don’t forget! Utilize promo codes to drive online sales

Including a promo code with a sale or an exclusive offer to members is a great way to incentivize members to buy. Promo codes are especially effective if you tie an expiration date to it to create a sense of urgency.

To help drive sales, Member Portal makes it easy to set up promo codes to include with your special offers. Simply include the promo code in your communications regarding the special offer or product sale. Upon checkout in the Marketplace, members will have the ability to apply a promo code to their order and receive a discount.

One central hub, constant value

Using a portal has always been a great way to continually deliver value to your members. After all, you give your members everything they need in one spot to manage their account and interact with your facility. It’s the ultimate in convenience.

Now you can take that value even further by enabling your members to shop online easily from the comfort of their homes, while also driving more revenue to your business. 

Have questions about Member Portal or recent enhancements made to Member Manager software? Reach out to us at any time at clientsuccess@membersolutions.com.

Missed the webinar on Member Portal? Catch the replay here: Driving Online Sales & Revenue with Member Portal.

15 Email Templates to Boost Fitness Sales

15 Fitness Email Templates photo

Email marketing can make or break your fitness membership sales process. Great emails increase membership sales while bad emails will send your hard-earned leads into the hands of a competitor. Getting it right means responding quickly, writing intriguing subject lines, and personalizing messages to your leads’ wants and needs.

These 15 email templates respond to the most common reasons people are interested in joining a gym. Use them along with the recommendations below to improve your email response rate and to drive more trials and sales to your fitness business.

6 Fitness Email Best Practices

1. Automate your emails

You are 10x less likely to make contact with your lead after the first five minutes. Waiting ten minutes versus five decreases your chances by 400 percent. Why does such a quick turnaround matter? Because 78 percent of customers buy from the first business that responds.

Of course, you and your staff can’t monitor new leads around the clock—so speeding up your response time means you’ll need to automate your responses. Fitness center software like Member Manager can send emails immediately after a new lead expresses interest. The dramatic drop in response time will decrease the likelihood of leads considering or bouncing to a competitor.

Member Solutions Member Manger Software- Email Marketing Template

2. Get their attention

Email inboxes are selective, competitive spaces. Subject lines are the first text that recipients see when choosing which emails they open. What you’ll see in our email templates is casual, emotive language that speaks directly to the goals that leads want to achieve.

Are they looking to lose weight? Achieve peak physical condition? Improve their health? It’s more likely that a person interested in your gym will open an email with a subject line that connects with him or her than generic phrases like “Following Up” or “Checking In”.

3. Personalize your emails

You’ll notice that these emails don’t focus on your gym. Rather, they focus on the reader. Don’t waste prospects’ time by telling them about your state-of-the-art equipment or your modern facility. Save that for when they come in for a trial membership or a first-time appointment. When they filled out your lead form, they had a specific goal in mind. In these emails, you’ll tell them how you can help them lose weight, build muscle, gain confidence, or meet new people.

Put yourself in your prospect’s shoes. Imagine what they want to hear. Remind them why they contacted you in the first place. Express empathy for their current position, and acknowledge how difficult it is to make a change. Explain how your services are different than what they’ve experienced at other fitness centers. Use positive and negative emotions to motivate leads to follow through on their original request.

4. Show proof

78% of consumers read online reviews before making a purchase decision and need to read at least 10 reviews before trusting a business. Share a testimonial in your emails to leave a positive first impression and to satisfy the need for social proof. Edit your email templates to add quotes, photos, videos, or links to Yelp and Facebook.

5. Tell them what to do next

Emails to prospective gym members need a clear call-to-action that tells them what to do next. Should they call to start a free trial? Check out your online schedule to try a group class? Explain the next steps, and provide a convenient contact method. To create urgency, try including a limited time offer or bonus training session if they contact you quickly.

6. Don’t give up

80 percent of sales require five follow-ups to close a deal. Sending this many emails manually is a tedious task. You can use your fitness center software to create an email flow to automatically communicate with new leads every few days.

Email Template on Laptop

How to Use Your Fitness Email Templates

These email templates are built in five-part flows to include testimonials, video links, personalization, and time-sensitive calls-to-action. Personally, I set up my software to send one email per day for five days. Afterward, I add unresponsive leads to my newsletter list so I can continue marketing to them. Once a lead has expressed a genuine interest in my services, I don’t give up until I hear from them or they unsubscribe.

Once you’ve downloaded your new email templates, tailor each message to your business by changing the contact information, testimonials, and website links. If you’re a Member Solutions client, you can upload these emails to your Member Manager software to create automated lead flows.

Want help with email templates or automation? Contact the Member Solutions team today.

About the author: Erik Charles Russell has been in the martial arts and fitness industry for more than 25 years. He owns Premier Martial Arts and Fitness in Watertown, NY. In 2015, he published a book based on his successes called The Art of Selling Memberships. The book became an international bestseller—hitting number one in three categories in the U.S., Australia, and Germany on Amazon.com


Download 15 Email Templates
to Drive Trials and Sales

7 Ways to Master Operational Efficiency During the Pandemic (& Get More Time Back for Teaching)

You want to focus on teaching.  

Your passion.  

The reason you opened your martial arts school or fitness gym in the first place.  

But it keeps happening. Again. And again.  

Scheduling. Billing. Marketing. Lead follow-up. They take you off course. Out of the classroom. Off the mat. Away from doing what you love.  

But you can’t neglect them. These tasks must be taken care of. You must take care of business to keep the business going. 

Fortunately, like a superhero that swoops in to save the day, there are tools that can save you from tons of time-draining admin work — and get your school or gym running like clockwork

1. Add aOnline Class Schedule to Your Website & Member App

Having real-time, online class schedule hosted on your website and available through your member app gives your members everything they need on one screen in one place. This translates into less administrative tasks and phone time for you, along with convenience and a better experience for your members.  

Plus, because the schedule is online and dynamic — not static — when you need to make updates to your class schedule, doing so doesn’t require tons of time on your part to get the word out 

When using a software like Member Manager softwareschedule changes are automatically reflected on your school or gym’s website — and in the member mobile app — as soon as you make them. 

That means your members always have the most current info on classes, dates, times, and instructors at their fingertips — and can easily book their spot in class through the app and through your website. It’s easy for you. Simple for members. 

2. ActivatClass Capacity to Manage Class Limits

In this pandemic world, you’re running more classes than ever. On top of that, you need to cap classes at a certain set number based on room size to ensure proper physical distancing. Activating class capacity management ensures you don’t exceed the allowed number of spots in class.  

When setting up a class on the schedule in software like Member Manager software, you simply fill in the number of spots available for the class and that info automatically shows on your online class schedule on your website and in the member app. When a member registers for class, the number of spots left updates automatically in real-time.  

Using software takes care of class capacity management for you, so you don’t have to track it manually, and you can rest easy knowing you’re adhering to COVID-19 class capacity requirements. 

3. Enable Waitlisting to Keep Classes Filled

Automated waitlisting is great because it helps to ensure open spots in class get filled.  

In Member Manager software, when setting up a class, you have the option for automatic waitlisting. As with class capacity, you simply enter the capacity allowed to be waitlisted into the “Waitlist Capacity” field. 

If a class reaches maximum capacity, members will be shown the option to be added to a waitlist. If a scheduled member cancels their class registration, the software will automatically email everyone on the waitlist to inform them that a spot in class is available on a first-come, first-served basis.

4. Add Automated Text Messaging to Your Marketing Mix

Did you know that text messages have a whopping 97% read rate within 15 minutes of delivery? And over 50% of text campaigns generate a positive return on investment, when combined with email and social media? 

Sending text messages to your members is the perfect companion tool to your email marketing and social media efforts to help strengthen communication and connection with members.  

With Member Manager software, you can send mass text messages to students, members, and leads. Popular uses for text messaging include lead follow-up, exclusive member offers, renewal reminders, and new program notices. 

5. Automate your lead follow-up

You know that fortune lies in the follow-up, but still, you can’t sit by the computer monitoring leads every second. You’ve got classes to teach.  

That’s where automated lead follow-up comes in. With Member Manager software, as soon as a lead enters the software, a workflow is activated. Leads automatically receive follow-up text messages, email communications, or a mix of both set at pre-determined times by you. 

The follow-up is immediate and moves the lead toward a trial or intro class. 

What about getting lead info into the software in the first placeMember Manager software comes with online lead forms that integrate with your website — saving you from entering leads by hand.

6. Give members an app  

An effortless way to keep your members engaged and communication strong is through a member app. The MemberAssist mobile app comes with retention-building tools like in-app notifications for exclusive offers and events, social media integration, and photo galleries.  

On the administrative side, getting the latest class info to members is a cinch. As soon as you make a schedule update in the software, the updated schedule is reflected in the member app where members can easily book a spot in class through their phone.  

Bonus benefitCheck-in is quick, clean, and contactless with the member app. Members scan a barcode on their phone upon check-in. This contactless check-in eliminates the hand-to-hand exchange of membership cards and key tags. 

7. Put a billing team in your corner

If billing and invoicing in-house isn’t working, and is taking up tons of your time, consider outsourcing your payment recovery efforts to a team of managed billing professionals. By outsourcing, you give yourself and your staff more time to focus on your business and its members, all while enjoying a healthier bottom line. (On average, schools and gyms recover up to 15% more revenue and experience significantly lower delinquency rates with Member Solutions billing team in place.)

A statistic you cannot ignore

We crunched the numbers and found that Member Manager software’s automation saves businesses an average of 10 HOURS A WEEK! That’s like gaining a part-time staff member. 

Imagine how much smoother your school or gym would run with these tools in place. How much more relaxed and at ease you’d feel. How excited you’d be about your business and your newfound time to teach more classes and train more students and members. 

If you’re not using Member Manager software, it’s certainly worth taking a quick peek. Grab a 30-minute session with one of our Client Success Managers. We’ll gladly walk you through the software and show you exactly how it’ll add hours back in your day and help your business run more efficiently.  

Anti-Bullying Education & Martial Arts: Ideas & Activities for National Bullying Prevention Month & Beyond

Looking for inspiration for anti-bullying-themed events and your martial arts lessons? Here’s a list of ideas and activities to use during National Bullying Prevention Month and beyond:

Participate in Unity Day Wednesday, October 21, 2020

Unity Day is nationwide event created by PACER’s National Bullying Prevention Center. On this day, everyone is encouraged to wear and share orange in support of bullying prevention.

To participate in Unity Day, wear orange on Wednesday, October 21. Encourage your students, parents of students, and staff to wear orange. Take photos of students, instructors, parents, and your entire staff wearing orange. Post the photos to your social media pages. Tag your posts with #UnityDay2020.

Other ways to participate from PACER’s:

Run an anti-bullying education week at your school

Why limit bullying prevention efforts to just one day? Consider running an anti-bullying education-themed week at your school in October or anytime throughout the year.

PACER’s National Bullying Prevention Center
is great place to start planning out your event. The website is packed with resources to use as part of your lesson plans and event preparation.

To start, there are free downloadable handouts and information such as this
informational flyer outlining creative resources and outreach activities — perfect to pass out to parents and adult members to inspire action in the community!

Also be sure to visit the Publications Resource Section for:

  • An 8-page classroom activity book for kids
  • A booklet for parents on how to guide their children through this virtual world
  • A Disney Junior Kindness Kit
  • And more

Incorporate educational videos into your martial arts lessons

Videos have the power to make a message much more memorable and impactful. Knowing this, consider making anti-bullying educational videos part of your martial arts lesson.  

A great place to start is the website, stopbullying.gov/kids. The site is filled anti-bullying education, bullying, and cyberbullying prevention videos provided by the US Department of Education, the US Department of Health and Human Services, and the US Department of Justice.

For children, there are 1-2 minute animated videos that help teach kids about bullying through storytelling.

For teen students, you’ll find short, impactful videos on relevant topics of today, such as what to do when online gaming gets mean, what to do if you are cyberbullied, and what to do when no adult is around.

Videos for older kids include a quiz to help retain what is learned and help guide discussion in class after watching the videos.

Host an anti-bullying workshop for your adult members

Bullying isn’t limited to youth. Many adults bully other adults. There’s adult bullying online. Adult bullying in the workplace.

Consider running an anti-bullying workshop on the topic for your adult members.

Host the workshop at your school and/or partner with local school districts and organizations to deliver your message to the community, and help get the word out about your martial arts school.

Consider varying the format by hosting the workshop in-person and virtually online. 

A good place to start is our latest webinar where Brett Lechtenberg, Creator of The Anti-Bully Program, talks about adult bullying, and provides pointers on how to run a successful workshop for your adult students.

You can catch the replay here: How to Combat Adult Bullying & Lead an Effective Anti-Bullying Workshop.

We hope that you can use some or all these ideas and activities within your martial arts lesson and event planning.

Let us know what’s worked for your school

Have a resource to add to the list? A specific anti-bullying course or concept you’ve incorporated into your school’s curriculum?

Let us know! Share your anti-bullying education ideas and tips by commenting below. 

Elevating the Member Experience & Online Sales through Member Portal Enhancements

Think back to Fall of 2019, and…Woah, the way you do business certainly has changed!

Offerings that were previously taboo to the martial arts industry like virtual classes through Zoom, online parent-instructor enrollment conferences, virtual belt testings — they’re now all part of your day-to-day.

What else has changed over the past year? Consumer behavior, experience, and expectations. With this, you had to pivot your business model to accommodate this level of consumerism for your members.  

Your members are now participating in classes virtually.

They’re interacting with you and your staff online.

They’re reserving spots ahead of time for in-person training.

And when they’re not working out or participating in class, they’re spending more time browsing their social media newsfeeds … more time making purchases online … more time enjoying (and expecting) quick and convenient doorstep service from businesses like Amazon and DoorDash.

Major Enhancements Coming to the Member Portal 

To help you meet the needs of your members — and prospective members — in this increasingly instant and digital world, we’re happy to announce that we’re bringing several major enhancements to the table.

With the upcoming software release, the online store, along with the online enrollment/renewal tools within Member Manager software, will be completely redesigned to elevate your members’ experience, and help your business boost its online sales.

What’s in “Store”?

The new Marketplace will completely reorganize the online store for an enhanced online shopping experience. Members will be able to choose between products, services, and packages, do a keyword search across all categories, and easily add items to their cart.

If an item is out of stock, the ability to adjust the quantity and add to cart is hidden and replaced by an “Out of Stock” label — making it easier for you to manage inventory and demand. 

Within the Marketplace, members can also purchase services and packages like a group of private lessons — and select a member for that service or package from a drop-down menu.

Promo Codes & Payment

Sending a promo code to your members or a select group of members is a great way to promote exclusivity and drive online sales — especially during the holiday shopping season.

With the Marketplace, members will have the ability to add a promo code prior to checkout to receive a discount on their purchase. 

Online Enrollment & Renewal Tools

If your members are participating in classes virtually, chances are not all members are available in-person to sign paper enrollment forms.

The new online enrollment and renewal process will take care of this — making it easy for your members and prospective members to quickly renew or activate a membership from the comfort of their homes. 

Upon clicking the Join Now button, members will be directed through a few simple steps to identify who the membership is for, enter their payment method for recurring billing, review their membership terms, and finally complete the enrollment process by signing on the dotted line.

Coming Soon to the Member Portal

Using a member portal has always been a great way to continually deliver value, build community, increase engagement, and drive online sales among your member base.

Now, we can’t wait to take the Member Portal even further.  

We look forward to bringing these new enhancements to you to boost your membership and product sales and elevate the member experience even more.

If you have any questions, feel free to contact our Client Success Team at any time.

5 Ways to Proactively Prevent Late Member Payments

You’re familiar with members not paying on time. And even familiar with non-payments. And, like most small business owners, you’re all-too familiar with that no-good feeling — that sinking feeling you get in the pit of your stomach when you have to ask a member for payment.

The issue’s even more compounded these days with the pandemic. Times are tough. Members have lost their jobs. Families are struggling to make ends meet. So, how can you possibly ask a member for money knowing they’re going through a rough time?

Fortunately, there are ways you can proactively prevent late payments and proactively build safeguards into your invoicing process to make collecting payments effective, and keep your cash flow healthy. Here are 5 ways:

1. Review the Expiring Credit Cards Report on a monthly basis

Make it a monthly habit to run the Expiring Credit Cards Report in your member management software. If you’re using Member Manager software by Member Solutions, you’ll find this report in the Top Reports section on the Dashboard.

Run the report once a month, then proactively reach out to your members to obtain their new expiration date.

IMPORTANT! Don’t forget — Any changes to existing profiles or additions of new profiles now require the CVV2 code to comply with Visa’s new card-not-present mandate.

2. Automate recurring member payments

Automating monthly member payments through your member management software is one of the easiest and best ways to prevent late payments. Not only will auto-payments ensure consistent, predictable payments to you, members will appreciate that auto-payments are faster and more convenient for them. Members on auto-payment won’t have to keep track of their payment due date, and they’ll have one less task to handle each month. 

If you’re using Member Manager software by Member Solutions, you can choose to have the software automatically process scheduled payments daily. To turn this feature on or off easily, go to Setup > Settings > Club Settings, then check or uncheck “Auto-process Scheduled Payments”.

3. Send the Automated Invoice Email one week prior to payment due date

For members not set up on auto-payment, we recommend using the Automated Invoice Email in the Member Manager software message center. You can set this email to send automatically based on the member’s payment due date. The invoice will be attached to the email at the time of sending. We recommend setting the Automated Invoice Email one week prior to the member’s payment due date to give members ample notice and help prevent late member payments. 

4. Establish a clear collections process from the get-go

All studios need to have a clear collections process to ensure the financial health of their business. Make sure your member agreements include clear terms about the member’s responsibility to pay. It’s a good practice to review the payment amounts, due dates, and the membership duration with the member and have them sign off on the information, so that clear expectations are set.

In addition, at the time of signing the membership agreement, be sure to collect as much contact information as possible from each member, so that it is easy to get a hold of members should there be any payment issues. That includes the member’s mobile phone number, their email address, their workplace address, and their physical mailing address. This makes it easier to reach out through multiple channels to connect with your members.

5. When all else fails, delegate to an expert

No doubt, collecting late payments from members successfully, without damaging the relationship in the process, is a challenge. To truly be successful, appoint a dedicated staff member who is responsible for tracking late payments and recovering payments — a person who owns the task and reports on progress regularly.

If billing and invoicing in-house isn’t working, consider outsourcing your payment recovery efforts to a team of managed billing professionals to bypass the awkward asks and eliminate the complicated follow-up process altogether. By outsourcing, you also give yourself and your staff more time to focus on your business and its members, all while enjoying a healthier bottom line.

At Member Solutions, we have nearly 30 years of experience in professionally recovering payments, in-depth understanding of the payment processing business, and are better able to troubleshoot issues with failed credit card payments or delinquency. Think of us as an extension of your business. Your billing team. Your financial counselor who wants to help alleviate some the strains money puts on your member relationships.

It pays to be proactive!

A small change can often make a big difference. Put these proactive measures in place at your studio, and you’ll soon see your late member payments shrink and on-time member payments grow.

If you have any questions about the software, its features, or would like additional details about our full-service billing solution, give us a call at 888.277.4409 or book a time here with one of our Client Success Managers. We’re here and happy to help!

3 Tips for Creating a Fun & Effective Member Appreciation Event

Have you thought of throwing a member appreciation event? Even if your studio hasn’t yet been given the green light to reopen, it’s worth the consideration and planning.

A member appreciation event will not only show members how much they’re appreciated, it can be an effective way to gently encourage members to get back in and train, a way to help members feel like they’re part of their martial arts and fitness family once again.

1.  Make it a Week-Long Celebration

When people think member appreciation events, most think of a day-long event. But in order to create as much momentum as possible, and get the most out of the planning you put into it, we suggest hosting a member appreciation week or even a member appreciation month.

Give your event a name like “Welcome Back, [Your Business Name] Family” or “Grand Reopening Extravaganza” to create excitement.

Consider putting a theme to each day of the week to make it more celebratory. Some ideas:

Motivational Monday: Share inspiring stories from members to motivate others. Post on social media. Hang up flyers in your studio.

Try it Tuesday: Encourage members to bring a friend to class to “try it out”.

Workout Wednesday: Promote a special workout or piece of gym equipment.

Thankful Thursday: Give every member that comes into your studio, or participates in a class, a small gift, like a branded cooling towel, cooling bandana or mask.

Feature Friday: Promote a new class, a new service, or a membership special.

Saturday Shout Out: Share words of praise from members about your instructors. Or send shout outs to staff members to show your appreciation. Post on social media. Hang up flyers in your studio.

Sunday Sweat: Promote a new class or popular class. Take photos and share on social media. Encourage members to take selfies and share them on your Facebook and Instagram pages with the hashtag #sundaysweat.

2. Run special offers

To help get members back in and encourage them to bring in their friends and family, consider running special membership offers during your event.

Remember: family and group memberships are at an all-time high now as people have watched family members and friends train at home online during quarantine. Consider adding and promoting a family and/or group discount during your member appreciation event to encourage family memberships and group memberships.

                                           Example of a family membership special.

3. Promote, and then promote some more

Once you figure out your member appreciation event details (name, day, time, location, event benefits and description, how to register/sign up), it’s time to get the word out.

First, check out our 12-step event checklist for planning success which boils down all the necessary elements of planning, promoting, and running your event.

Next: get to promoting the event! If anything, remember this: when you promote an event, promote it through ALL possible channels. Some people respond to emails; some on social media. Add your events everywhere your members will be!

  • Blog about it
  • Add a banner to your website
  • Post on social media several times leading up to the event
  • Create an event on Facebook
  • Spotlight the event in your member newsletter
  • Send an email to members about your event
  • Add a banner to your member portal

Sending emails and posting on social media several times leading up to the event is especially important as it helps build excitement. Utilize your member management software to quickly send emails to all your members.

If you use our Member Manager software, you can send both emails and text messages to all your members easily through the enhanced communication feature.

A final word on member appreciation events

While it’s important to plan and promote your event, it’s also important to have fun. Remember that your member appreciation event is celebrating the very heart of your studio — your members, their journeys, their success. Have fun. Celebrate. Appreciate.

Now it’s your turn. Have member appreciation tips of your own? Let us know in the comments!

For more on driving member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page; we’ll continue adding resources as they become available.

[Webinar] Turn Membership Obstacles into Opportunities

As local governments begin to lift lockdowns, and more businesses reopen, a lot of unanswered questions remain for studios.

How do you get your existing members comfortable coming to in-person class again? …
What happens to your online training now that you’ve reopened? …
What marketing message should you be sending? …
What happens if you need to pause in-person classes again?…

Get answers to your questions at our next installment on Onward & Upward:

Turn Membership Obstacles into Opportunities  |  July 23  |  12:30 pm ET

Sought-after sales trainer for the martial arts and fitness industry, Erik Charles Russell, will be joining us! You don’t want to miss it!

During the webinar, we’ll cover the most pressing issues facing martial arts and fitness studios, and how to turn each challenge around — making it an opportunity of change and growth for your studio.

Have questions of your own? Looking for guidance on a specific topic? Send an email to clientsuccess@membersolutions.com, and we’ll cover it in the live webinar.

Register here to join the webinar. We look forward to seeing you — and answering your questions!

What’s Onward & Upward All About?

Regardless of your situation, our goal at Member Solutions is to be your biggest cheerleader and help you push forward.

That’s why we created the Onward & Upward webinar series. This series is designed to keep you in the loop with what’s working in our client community, and give you ideas and tools to move your business forward through and beyond this pandemic.

Missed previous installments?

No worries. Catch the replays here!

Getting Back to In-Person Training & Filling Classes Effortlessly [18 mins]: How to fill classes — and meet physical distancing requirements — through use of online reservations, class capacity control, waitlists, and contactless check-in.

Special Event Ideas to Ignite Member Engagement [43 mins]: Tips, tools, and templates designed to help you move the needle on member engagement and loyalty.  

Don’t miss the next Onward & Upward installment! Turn Membership Obstacles into Opportunities, Thursday, July 23 at 12:30 pm ET. Register here.

We look forward to seeing you there!

For more on driving member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page; we’ll continue adding resources as they become available.

[Webinar] Special Event Ideas to Ignite Member Engagement

You’ve heard it before: The more engaged members are, the more loyal they become. The more loyal members are, the longer they’ll stay.

But now … Now the stakes are higher. Member retention has never been more important than it is today for your business.

As you begin to resume in-person training, or plan for your studio’s reopening, it’s time to focus heavy on member engagement. Time to put strong efforts into getting your members back and on track with their fitness routine. Committed to their goals. Feeling they’re part of their fitness family once again.

Join our webinar — Thursday, July 9 at 1 pm ET — for event tips, tools, and templates designed to move the needle on member engagement and loyalty.

In this webinar, we’ll cover:

  • Special offers to boost loyalty and increase new memberships 
  • Member appreciation strategies
  • Thank you vouchers for members
  • Tools and templates to move through event set-up at lightning speed
  • Best-practice tips to promote and run successful events

    If you can’t attend the webinar, register anyway. We’ll send you an on-demand link, so you can watch the replay anytime.

Register here. We look forward to seeing you!

For more on driving member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and Phone

Are you getting ready to resume in-person training? Need to take registrations online to limit your class size?

To help you meet current requirements — and get the right tools in your hands as quickly and as easily as possible, we’re offering Member Manager software and Event Manager software for a full 30 days for just $1.

To take advantage of this offer, grab a 1:1 session here with your Client Success Manager to review software options. 

1 Easy & Effective Way to Deliver Value to Members on a Recurring Basis

Remember March 2020?

Your state went on lockdown.

Your business temporarily closed.

But, you, being the rock star you are, quickly rose to the occasion.

You pivoted your business from in-person classes to online. You learned new video conferencing technology. You didn’t skip a beat.

You kept delivering value to your members — amid a pandemic.

We don’t need to tell you about the importance of delivering value to your members. You got that down.

Here, we want to share a quick, yet effective, way to keep the member value train going. One that leverages the virtual class offering you’ve worked so hard to build these past few months.

A Quick Win Using Something You Already Have

A massive silver lining coming out of the move to virtual classes is the ability to build your content library quickly. You’re already teaching classes and you have those classes recorded.

Now it’s time to share the classes to provide ongoing value to your members — and get the most use out of your videos.

One of the best ways to do that is through a member portal.

Sure, you’ve likely shared your videos on YouTube and Facebook, but by building up your member portal, you’ll create a Center of Value for your members that drives member engagement and retention, and helps set you apart.

Adding Video to Your Member Portal

“If you build it, they will come (back).”

Most member management software provides a member portal where members can view and pay their bill,  manage their member account, reserve their spot in class, complete online waivers. 

To go beyond that, and build up your member portal with your amazing video content, start by adding a custom tab to your member portal.

In Member Manager software, it’s easy.

Log in to Member Manager, then go to:

Setup > Personalize > Custom Tabs > Add Custom Tab

From there, fill in the fields:

Name: We suggest ‘Online Training’ or ‘Virtual Training’

Type: Select ‘HTML Supported’

HTML Supported Content: Type in your description (example: All Belts Kids, Teens, & Adults Virtual Training)

After your description, drop in the embed code from YouTube, Facebook, Vimeo, or whatever video-sharing platform you use.

After the Upload

Now that you’ve added your virtual class recordings to your member portal, tell your members about it!

*  Blog about it.

*  Add a banner to your website.

*  Share it on social media.

*  Add it to your newsletter.

*  Send an email to members.

Let members know that you’re continuing to add value to their membership. Spotlight specific, popular classes. Encourage members to check back as you add more and more videos to the portal.

Final Words

In today’s environment, a quality member experience is more important than ever to strengthen member retention and help members feel they’re part of their fitness family once again.

Use this simple, yet effective, tip to deliver value on a recurring basis, and make your member experience stand out.  

We’re here for you


Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and Phone

Now’s the time to leverage the member management tools we can put at your fingertips!

To help you out, we’re offering Member Manager software for a full 30 days for just $1. Grab a 1:1 session with your Client Success Manager here to review software and member app options.