[Webinar] Special Event Ideas to Ignite Member Engagement

You’ve heard it before: The more engaged members are, the more loyal they become. The more loyal members are, the longer they’ll stay.

But now … Now the stakes are higher. Member retention has never been more important than it is today for your business.

As you begin to resume in-person training, or plan for your studio’s reopening, it’s time to focus heavy on member engagement. Time to put strong efforts into getting your members back and on track with their fitness routine. Committed to their goals. Feeling they’re part of their fitness family once again.

Join our webinar — Thursday, July 9 at 1 pm ET — for event tips, tools, and templates designed to move the needle on member engagement and loyalty.

In this webinar, we’ll cover:

  • Special offers to boost loyalty and increase new memberships 
  • Member appreciation strategies
  • Thank you vouchers for members
  • Tools and templates to move through event set-up at lightning speed
  • Best-practice tips to promote and run successful events

    If you can’t attend the webinar, register anyway. We’ll send you an on-demand link, so you can watch the replay anytime.

Register here. We look forward to seeing you!

For more on driving member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and Phone

Are you getting ready to resume in-person training? Need to take registrations online to limit your class size?

To help you meet current requirements — and get the right tools in your hands as quickly and as easily as possible, we’re offering Member Manager software and Event Manager software for a full 30 days for just $1.

To take advantage of this offer, grab a 1:1 session here with your Client Success Manager to review software options. 

1 Easy, Yet Effective, Way to Deliver Value to Your Members on a Recurring Basis

Remember March 2020?

Your state went on lockdown.

Your business temporarily closed.

But, you, being the rock star you are, quickly rose to the occasion.

You pivoted your business from in-person classes to online. You learned new video conferencing technology. You didn’t skip a beat.

You kept delivering value to your members — amid a pandemic.

We don’t need to tell you about the importance of delivering value to your members. You got that down.

Here, we want to share a quick, yet effective, way to keep the member value train going. One that leverages the virtual class offering you’ve worked so hard to build these past few months.

A Quick Win Using Something You Already Have

A massive silver lining coming out of the move to virtual classes is the ability to build your content library quickly. You’re already teaching classes and you have those classes recorded.

Now it’s time to share the classes to provide ongoing value to your members — and get the most use out of your videos.

One of the best ways to do that is through a member portal.

Sure, you’ve likely shared your videos on YouTube and Facebook, but by building up your member portal, you’ll create a Center of Value for your members that drives member engagement and retention, and helps set you apart.

Adding Video to Your Member Portal

“If you build it, they will come (back).”

Most member management software provides a member portal where members can view and pay their bill,  manage their member account, reserve their spot in class, complete online waivers. 

To go beyond that, and build up your member portal with your amazing video content, start by adding a custom tab to your member portal.

In Member Manager software, it’s easy.

Log in to Member Manager, then go to:

Setup > Personalize > Custom Tabs > Add Custom Tab

From there, fill in the fields:

Name: We suggest ‘Online Training’ or ‘Virtual Training’

Type: Select ‘HTML Supported’

HTML Supported Content: Type in your description (example: All Belts Kids, Teens, & Adults Virtual Training)

After your description, drop in the embed code from YouTube, Facebook, Vimeo, or whatever video-sharing platform you use.

After the Upload

Now that you’ve added your virtual class recordings to your member portal, tell your members about it!

*  Blog about it.

*  Add a banner to your website.

*  Share it on social media.

*  Add it to your newsletter.

*  Send an email to members.

Let members know that you’re continuing to add value to their membership. Spotlight specific, popular classes. Encourage members to check back as you add more and more videos to the portal.

Final Words

In today’s environment, a quality member experience is more important than ever to strengthen member retention and help members feel they’re part of their fitness family once again.

Use this simple, yet effective, tip to deliver value on a recurring basis, and make your member experience stand out.  



We’re here for you

 

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and Phone

Now’s the time to leverage the member management tools we can put at your fingertips!

To help you out, we’re offering Member Manager software for a full 30 days for just $1. Grab a 1:1 session with your Client Success Manager here to review software and member app options. 

[Webinar] Getting Back to In-Person Training & Filling Classes Effortlessly

If the COVID-19 crisis has taught us anything, it’s this:

The businesses that determinedly adapt to new ways of operating are the businesses that will advance successfully through a pandemic or whatever comes their way.

In other words, now is the time.

As you begin to resume in-person training, or plan for your studio’s reopening, it’s time to make the shift — to adapt to new ways of operating in order to thrive in today’s environment and successfully comply with physical distancing regulations.

Join our webinar — Thursday, June 18 at 1 pm ET — to learn the essentials of member management that work for martial arts and fitness studios — and, get insider tips and tools that’ll get your classes filled and your business running like clockwork.

In this webinar, you’ll learn how to:

  • Eliminate the passing of paper with all-online registration and waivers for new member sign-ups
  • Instantly respond to leads (and keep them engaged and interested) through done-for-you templates and automated emails
  • Manage class capacities, waitlists, and schedule changes with ease, while supporting your new COVID-19 physical distancing protocol
  • Enable contactless check-in, pre-registration, and notifications through a member app to maximize engagement, satisfaction, and loyalty

    If you can’t attend the webinar, register anyway. We’ll send you an on-demand link, so you can check it out anytime.

    Register here. We look forward to seeing you!



We’re here for you

 

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and Phone

Now’s the time to leverage the member management tools we can put at your fingertips!

To help you out, we’re offering Member Manager software for a full 30 days for just $1. Grab a 1:1 session with your Client Success Manager here to review software and member app options. 

Managing Martial Arts Classes: 3 Tools to Support Your New Coronavirus Safety Measures

If you’re getting ready to resume in-person training, your head is likely spinning with questions like:

How will I maintain smaller class sizes?

How will I make the process as simple as possible for members to register for classes?

How will I eliminate the hand-to-hand exchange of membership cards and key tags during check-in?

Here we cover 3 tools within our software and app that take the headache out of class management and, at the same time, support the implementation of new coronavirus safety measures you put in place at your facility.

1. Class Capacity

Setting class capacity helps you:

  • Cap classes at a certain set number based on room size
  • Allow access to the class on a first-come, first-served basis

How to Set Class Capacities in Member Manager Software

To add a class to your facility’s schedule is extremely easy. Simply click on the time slot on the schedule that you want the class to begin on, such as 6 pm.  

Within each class screen, you can set details: such as class capacity, waitlist capacity, and instructor.

Enter your maximum class capacity for the class into the “Class Capacity” field. The spots available will be included on your website’s class schedule automatically.

When someone registers for a class online, the number of spots left will update in real-time. 

2. Waitlists

Activating waitlists helps you:

  • Ensure classes are filled
  • Track the demand for specific classes
  • Better manage your class schedule and offerings

How to Activate Waitlists in Member Manager Software

The class screen within Member Manager software also includes automatic waitlist functionality. Simply enter the capacity allowed to be waitlisted into the “Waitlist Capacity” field.

If a class reaches maximum capacity, members will be shown the option to be added to a waitlist. If a scheduled member cancels their class registration, the software will automatically email the member on the waitlist to inform them that a spot has opened and provide a link to register for the class.

3. Contactless Check-In

Enabling contactless check-in helps you:

  • Eliminate the hand-to-hand exchange of membership cards and key tags
  • Make the check-in process quicker, more efficient, and sanitary

How to Enable Contactless Check-In through the MemberAssist App

Though only one part of the MemberAssist App, the electronic Member ID is an extremely convenient and popular function among our users. An electronic barcode that is stored within the member app on your member’s phone acts as your member’s virtual membership card.

Members simply click on the barcode tile to access their electronic barcode, scan the barcode when entering your facility, and their check-in is complete. All the check-in information syncs with the Member Manager software database.

With the app, members can also:

  • Access your class schedule and book classes directly from the app
  • Update their social media status based upon a class booking
  • Receive “push notifications” to be immediately updated on schedule changes, facility news, class availability, and promotions
  • Add classes booked directly to their smartphone calendar



We’re here for you


If you have questions regarding managing class size or enabling contactless check-in through our app, feel free to reach out to your Client Success Manager at any time.

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and PhoneGetting ready to resume in-person training? Need to take registrations online to limit your class size?

Now’s the time to leverage the member management tools we can put at your fingertips!

To help you out, we’re offering Member Manager software for a full 30 days for just $1. Grab a 1:1 session with your Client Success Manager here to review software and member app options. 

Transitioning to In-Person Classes: Member Communication Tips + Email Templates

Whether you’re beginning to resume in-person training, or your reopening is weeks away, frequent communication with your members on what to expect when they return to your school is key.

One of the best and most effective ways to communicate the current operational status of your school is by sending an email.

To help, we’ve created email templates for you, so you can get your message out as soon as possible. Simply copy and paste the text into your member management software or email marketing software, update the information in brackets, and send the email communication to your members to keep them informed.

Email Template #1: School Reopening Announcement

Email Template #2: School Reopening Date Not Yet Set

One word of caution: be specific in your communications.

Avoid being vague such as: “Please don’t show up too early before class.” Spell it out for your members. Be specific, as in: “Please don’t arrive any earlier than 5 minutes before the start of class.”

Being specific will help you better manage classes and control the flow of students to and from class. Members will also know exactly what is expected of them. 

Keep virtual learning going!

Not all people are gung-ho about leaving their homes quite yet, even if your school is now open. Be respectful and empathetic to their uncertainty. Let them know you will still be making the classes available online until they are ready to come in. 

To make it easier for you to manage both in-person and virtual classes, consider live streaming your in-person classes. This will allow you to work with both in-person and online participants at the same time.

Also, live streaming is a great visual cue for those reluctant to resume in-person classes. At-home participants will see their friends training and how quickly classes are filling up. This may be the extra encouragement they need to return to in-person classes.

Be sure to highlight the variety and flexibility in training you provide in member communications. 

Last but not least, err on the side of over-communicating.

Members need to know you’re still there for them and that your school is still there for them to come back to.  Utilize your member management software to send frequent emails and keep members in the know. If you use our Member Manager software, you can send both emails and text messages to all your members easily through the Marketing Message Center.



Sending frequent emails, posting on social media, sending text messages, and even sending a letter in the mail that gives members the latest updates on your school, will help them feel connected and valued — and keep them informed.



We’re here for you


If you have questions regarding managing class size and/or communicating your protocol to members, feel free to reach out to your Client Success Manager at any time.

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and PhoneGetting ready to resume in-person training? Need to take registrations online to limit your class size?

Let us help you: We’re opening our Event Manager and Member Manager software for a full 30 days for just $1.

We’ll also build your first online form for you, so you can take sign-ups right away.

To take advantage of this offer, contact your Client Success Manager or book a quick call here to review available options. We’ll get you started right away.

Planning Your Protocol: 15 Key Considerations for In-Person Classes at Your Martial Arts School

Whether you’re starting to resume in-person training, or your area hasn’t lifted restrictions quite yet, proper planning is essential to ensure a smooth transition from online to in-person classes.

To help ensure all bases are covered, we’ve gathered a list of physical distancing, sanitization, and class management tips from our client community for you to consider adding to your own protocol:

1. To limit group sizes within your facility, ask parents to drop their children off for class, and pick them up from classes.

2. Live stream classes, so that parents can watch their children train in class and still be involved virtually.

3. Utilize software to allow members to book their spot in class. Doing so will allow you to set class capacities and meet physical distancing requirements. See related article: Follow these Steps to Manage Class Size and Physical Distancing Protocol.

4. If members are required to wear face masks, consider having branded face masks made. The face mask could serve as a thank you gift to your members for their loyalty. The face mask also provides additional advertising for your school when worn outside the facility.

5. Upon arrival, check temperatures of each student using a touch-free infrared forehead thermometer. Make sure to inform members that this will be part of the new protocol before entering the building. Place markers on the floor to keep members 6 feet apart while temperature checks are being administered.

6. Employ contactless check-in to eliminate the hand-to-hand exchange of key tags or member cards. With an app like MemberAssist, members scan a barcode on their phones.

7. Set protocol that students should arrive ready to train in their uniforms and should arrive no more than 5 minutes ahead of the start of class to minimize the number of people in your facility.

8. When a class ends, set protocol that everyone should promptly leave to continue proper social distancing and to allow staff time to disinfect.

9. Modify the class schedule to allow 30 minutes between classes to allow for cleaning in between classes and to minimize foot traffic.

10. Set up multiple sanitizing stations throughout your facility for members to use any time.

11. Have hand sanitizing wipes and a dispensing station with a trashcan next to your doors, so that members can take a wipe and open the door with the wipe in hand instead of touching the door handle. Wipes can also be used by staff to sanitize door handles continually.

12. Establish protocol on how you’ll manage common areas like restrooms and water fountains. For example, if water fountains will not be in use, let members know that and encourage them to bring their own bottled water to class.

13. Control the flow of foot traffic in and out of your facility. If you have front and back entrances, make sure that new classes come in through the front entrance and finishing classes leave through the back entrance.

14. If you don’t have a front and back entrance, apply masking tape or directional decal signs on the floor to help direct traffic.

15. Space out mat training areas. Tape off 6 x 6 ft squares to help students stay within their areas and ensure students don’t step over their squares.

Last but not least …

Contact your local Sheriff’s Office to make sure all bases are covered. Know all the dos and don’ts prior to reopening, so that it’s clear what will and will not be allowed, and what protocol must be put in place.

Divider line



We’re here for you


If you have questions regarding managing class size and/or communicating your protocol to members, feel free to reach out to your Client Success Manager at any time.

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.


In this together

Event Registration Software on Laptop Tablet and PhoneGetting ready to resume in-person training? Need to take registrations online to limit your class size?

Let us help you: We’re opening our Event Manager and Member Manager software for a full 30 days for just $1.

We’ll also build your first online form for you, so you can take sign-ups right away.

To take advantage of this offer, contact your Client Success Manager or book a quick call here to review available options. We’ll get you started right away.

Resuming In-Person Training? Follow These Steps to Manage Class Size & Physical Distancing Protocol

Most Martial Arts schools are in the early stages of creating and refining their plan to head back into their physical businesses. And part of that plan is establishing how their staff and members will adhere to physical distancing requirements in classes when they re-open.

To help with your own plan regarding physical distancing protocol, follow these preliminary steps to assess whether your class structure needs to change, and how to go about making those changes:

1. Pay close attention to your local, state, and federal guidelines to know exactly what physical distancing requirements need to be followed.

2. Once you know the actual physical distancing requirements: 

  • Review the square footage of each of your classrooms
  • With your state’s specific physical distancing requirements in mind, determine the maximum capacity the classroom can hold to allow for adequate physical distance
  • Knowing the maximum capacity each room can hold, determine whether you’ll need to add more classes to our school’s schedule to give all members the chance to train

3. Create your new class schedule. Note that you may want to create gaps between classes to limit the number of people gathering outside each classroom before the next class begins.

4. Add the new class schedule to your website. If you use Member Manager software by Member Solutions, you can easily add classes and set class sizes. Once the classes have been added to the software, publish the schedule using the software’s scheduling widget.

5. Communicate the new class schedule and physical distancing protocol to your members. Use the mass email functionality in Member Manager software to send the communication to your entire member base.

Not using Member Manager software? Many of our clients use our Event Manager software to take online registrations for classes quickly and easily. The software gives you controls to set a maximum capacity for each class. You can also take payments online through the same forms for virtual belt testing, recurring payments, new memberships, bootcamps and other events — without having to set up a new merchant account.

Some other key considerations for managing your class sizes:

  • Limit parents or spectators to one adult per child
  • Request drop-off for teens if parents feel comfortable
  • Encourage members to exit promptly after class

We’re here for you

If you have questions regarding managing class size and/or communicating your physical distancing protocol to members, feel free to reach out to your Client Success Manager at any time.

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager to get new ideas and help developing a solid business strategy.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Are you getting ready to resume in-person training? Need to take registrations online to limit your class size?

Let us help you. We’re opening our Event and Member Manager software for a full 30 days for just $1. (and, we’ll build your first online registration form for you, so you can start taking online sign-ups right away).

Using our software will enable you to fully leverage online technology and meet your business goals quicker. 

To get started, contact your Client Success Manager or book a quick call here.

Virtual Belt Testing: 5 Tips to Make it Work for Your Martial Arts School

During a crisis like COVID-19, it’s important to get creative and use technology to your advantage. So, when we learned about the success Steve Giroux, owner of Giroux Bros. Martial Arts, has had with his virtual belt testing program for his students, we, of course, wanted to share it with the Martial Arts community.

With a student base of 180+ and overall retention rate of 95%+, Giroux Bros. Martial Arts’ goal was to train their entire student body and get them ready for belt testing within a 2-week period.

And they did just that.

Through the determination of staff and students, and use of online technology, Giroux Bros. Martial Arts crushed their goal — and were able to ensure student accountability even while social distancing.  

How?  Virtual one-on-one private lessons. Steve was adamant about offering private lessons to every one of his students for two reasons:

To keep a better connection with the students

After offering private lessons for years at his studio, in addition to group lessons, Steve learned that his retention with private students was better on average than with group students. He feels this is due to a more personal, one-on-one relationship that the student and teacher forms. 

With moving everyone online, Steve felt that this was extremely important to ensure the best possible chance for retention during the time away from the studio.

Added value to his members. 

During a time where studios are forced to close their doors temporarily, it’s extremely important to keep as much of the business’ revenue in place as possible.

By offering private lessons, all students at Giroux Bros. are getting VIP service with their most costly membership plan. In addition to the private lessons, the studio is offering weekly Zoom lessons as an added bonus for their Black Belt Club members. None of the students have asked for a rate reduction and are extremely happy and excited for their weekly private lesson.

Launching Your Own Virtual Belt Testing Program

If you’re looking to begin your own virtual belt testing program with virtual private lessons as part of the program, consider these 5 tips for a successful start:

1) Ensure everyone’s on board.

Depending on how large your school is, enlist the help of each of your instructors to conduct private lessons. In the case of Giroux Bros. Martial Arts, each instructor was given 30 students to work with. A virtual meeting was held with instructors prior to offering virtual private lessons to the student base. The pre-launch meeting helped to make sure all questions were answered and expectations were clearly set with the entire team. A pre-launch meeting also ensured buy-in from the staff and built excitement and connection around a shared goal.

2) Get the word out quickly.

To get the word out as quickly as possible and ensure consistency across the board with email communications, Steve and his instructors used templated emails to announce the private one-on-one lesson offer to students.

3) Set recurring one-on-one appointments.

Each student had a recurring appointment with their instructor each week at the same time to ensure consistency.

4) Leverage online technology.

Giroux Bros. Martial Arts used technology to their advantage to create a customized training plan and connect with their students quickly and effectively. More specifically, they used Zoom for conducting one-on-one virtual private lessons with instructors and Member Manager software to quickly communicate with students by email.

5) Celebrate big to build community and human connection.

In a time where people are yearning for connection and community, Steve wanted to make the belt graduation celebration stand out. So, he mailed out a belt to each of his 150 students! Each package included a personal note from Steve encouraging the student to take a picture of themselves with their new belt and to share the picture on the school’s Facebook page. This helped ensure each student’s achievement was properly recognized and celebrated.  

Have your own success story? Tips on hosting virtual belt testing? Share it below.

In this together

Are you offering virtual belt testing to your students?

Let us help you. We’re opening our Event and Member Manager software for a full 30 days for just $1. (and, we’ll build your first online registration form for you, so you can start taking online sign-ups right away).

Using our software will enable you to fully leverage online technology and meet your business goals quicker. 

To get started, contact your Client Success Manager or book a quick call here.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page too; we’ll continue adding resources as they become available.

Help! I’m Offering Online Martial Arts Classes But Not Sure How to Handle Membership Billing. Should I Freeze My Memberships? Charge Members?

No doubt this has been an extremely trying time for the Martial Arts and Fitness community. But in these trying times, it’s been hugely inspiring to see so many business owners, instructors, and members of that same community get creative and stay committed to keeping to their training on track and keeping their businesses going — and even growing — during these difficult times.

In March and April, when Martial Arts schools were forced to temporarily close, some schools froze their membership billing. Other schools opted to extend their members’ billing term for the length of time they were unable to attend in-person classes.

Regardless of how membership billing was handled, most schools in March and April transitioned from in-person training to online classes to keep their members on track with their fitness and self-defense goals.  

How should my membership billing be handled going forward?

Now that May is here, many school owners are wondering: What’s next for membership billing? Should I continue freezing my membership billing, add a month credit to the end of term agreements, or should I — can I — charge my members for online classes?

While we can’t issue a blanket statement to say if you should or can charge for classes, we can provide guidance and let you know how Martial Arts school clients are handling membership billing.

First and foremost, before going any further, it’s extremely important to make sure you’re looking to your state guidelines to know what is and isn’t allowed when it comes to membership billing.

If you do offer online classes in lieu of in-person classes for the time being, many states require that members opt-in for these services

If this is the case with your state, we advise you to err on the side of over-communicating with members. Let them know exactly what is going on and give them membership options.

Many of our clients are sending an email to their members where they can select one of three membership billing options:

  • Option 1: Continue my payments, without a time credit, as a donation to the school. I will also receive access to all your online training and content. 
  • Option 2: Continue my payments and add a month credit to the end of my agreement.
  • Option 3: Freeze my payment for one month.

As your team of billing experts, we’re here to help you facilitate this communication to your members. We will gladly work with you to send an email on your behalf, and then update your member accounts according to what membership billing option each member chooses.

To get started, we ask that you fill out this form to update us on recent communications to your members and membership options being offered. This information will also allow us to assist you with navigating these difficult times by providing you with the resources relevant to your current status to comply with your state’s regulations.

We’re here for you

If you have questions regarding membership billing options, feel free to reach out to your Client Success Manager at any time.

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager to get new ideas and help developing a solid business strategy.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In This Together

Are you getting ready to resume in-person training? Need to take registrations online to limit your class size?

Let us help you. We’re opening our Event and Member Manager software for a full 30 days for just $1. (and, we’ll build your first online registration form for you, so you can start taking online sign-ups right away).

Using our software will enable you to fully leverage online technology and meet your business goals quicker. 

To get started, contact your Client Success Manager or book a quick call here.

How to Run a Successful Anti-Bullying Event in Your Martial Arts School

Two smiling kids with hand around shoulder promote anti-bullying

Martial arts schools have the opportunity to play a leadership role in bullying awareness, education, and prevention. Hosting anti-bullying events, including seminars, workshops, and courses, can help reduce the negative impact of bullying in your community, while getting the word out about your martial arts school.

The Role of Martial Arts in the Anti-Bullying Movement

I founded Martial Artists Against Bullying (MAAB) because I believe that no other industry is in a better position to do something about bullying than the martial arts industry. The mission of MAAB is to enlist the international martial arts community in a unified effort to educate, inform, and help eradicate bullying.

Our anti-bullying program is designed to help children of all ages overcome the negative impact of bullying. Since we launched MAAB, hundreds of martial arts schools have hosted events, talks, and seminars with students around the country. 

National Bullying Prevention Month

In 2006, the Parent Advocacy Coalition for Educational Rights (PACER) declared October to be National Bullying Prevention Month. The event offers a special opportunity for martial arts schools to raise awareness and education about how our industry can contribute to anti-bullying techniques.

At MAAB, we created a blueprint to help martial arts school owners plan, promote, and conduct a successful anti-bullying event, which we call the Done with Bullying program. The course can be shared with existing students or non-members at your facility, local school districts, or community centers.

What to Cover in Your Anti-Bullying Course

We recommend conducting the MAAB Done with Bullying course in four sessions (one per week) throughout the month of October to coincide with National Bully Prevention Month. Alternatively, you can present all four sessions during a single 4-hour seminar at any time during the year.

Anti-Bullying Event Session Topics: 

  • Session I: What is bullying? Why do people bully? Why is it bad to bully others?
  • Session II: What should/shouldn’t we do when we see others being bullied? 
  • Session III: How should you deal with bullying? 
  • Session IV: “Buddying” & what to do instead of bullying.

Register for free with MAAB to access our full anti-bullying course program, which includes recommended scripts and activities for each lesson.

How to Market Your Anti-Bullying Event

Along with our course outline, MAAB provides a marketing plan to help martial arts school owners get maximum exposure and participation in their communities to take a stand against bullying. We’ve laid out a eight-week campaign plan that includes specific tasks for promotion and member engagement. 

Week 1: Announce your participation in National Bully Prevention Month on social media. Commit to posting about the topic one to three times per week. Set dates for your four course sessions (or your one-day event). 

Week 2: Promote your upcoming event dates via in-class announcements, posters, Facebook Events, email, and online event registration

Week 3: Raise awareness about your anti-bullying event by reaching out to local news and media. 

Week 4: Use every means possible to remind members and prospects to sign up for your first course session. 

Week 5: The week of your first event, make sure your facility and staff are fully prepared. Send out reminders to attendees. Host a great event!

Week 6: Repeat the process for your second event session. Use photos, video, and media coverage from your first event to grow your second!

Week 7: Continue to grow your third session with social media and word of mouth. 

Week 8: After the successful conclusion of your final event, request feedback and testimonials from students and parents. Share a recap of your month-long anti-bullying program with members through email and social media.

Taking a Stand Against Bullying

While anti-bullying events may be a part of the business strategy of many martial arts schools, I believe our industry has an even more significant role to play in the fight against the rise of bullying in our society. If every child had the opportunity to learn about bullying prevention, imagine the difference it would make in our communities. Together we can change the world, one lesson at a time. 

A life-long Martial Arts professional and anti-bullying advocate, Dave Kovar has been teaching anti-bullying strategies to his students for over 35 years.