November 17, 2021

Getting Your School Ready to Scale: 3 Steps to Creating a Strong, Strategic Business Plan for 2022

Do you feel it, too?

2022 lurking in the background, tapping on your shoulder, asking multiple times a day …“hey, when are you going to make a plan for me?”

But how can you? Where’s the time? You have a million and one things to do this Holiday season.

We feel you. It can be overwhelming. And with the pandemic and all its uncertainty, building a business plan for 2022 can feel more difficult than in the past.

The good news: like anything else, every step — even if it’s a tiny one — is progress.

Here are 3 things you can do today to move forward and get your 2022 business plan underway — quickly and painlessly.

1. Stop, look & listen

Who better to heed advice from than martial arts business veterans that have successfully scaled their businesses time and time again?

Block off a half hour on your schedule this week and watch the webinar, Getting Your School Ready to Scale.

In this quick, impactful webinar, Dave Kovar, Solomon Brenner, and Michael St. John discuss how to develop a growth mindset, account for the current state of the economy during business planning, and take meaningful measures that can put you in the best position for growth and greatness in 2022.

Watch this! 👇



2. Run reports in your member management software

As a next step, before you can begin to flesh out your new year business plan, you need to know how your business has performed. What worked? What didn’t?

You need data.

A good place to start is running reports in your member management software.

Whether you’re using Member Manager software or another member management system, most programs have dashboards and detailed reports that can be easily run.

Member Manager software users: We suggest running the following two reports from January 1, 2021 to present day, as well as for 2020, and 2019. Reviewing your data for this year, last year, and pre-COVID, can shed light on both the flaws and opportunities in your sales and marketing processes and retention efforts.

The Sales by Category report provides a detailed breakdown of all memberships, program sales, private sessions, and retail items you’ve sold within a set timeframe. You can also review and download the report in pie chart format for visual representation.

The Lead Activity report will assist you with understanding lead metrics – where your leads are coming from, their status, who converted, and when.

Maybe you find that program and membership package sales increased in 2021 due to a seasonal sale. Knowing this confirms that you should repeat that same promotion in 2022.

Maybe you find your private sessions are down in 2021 and you want to bring that number back up. Knowing this you can plan a campaign around private sessions to increase sales.

Whatever the case may be, these reports tell the story of what happened during the year and years past. From this data, you can then make solid, data-backed decisions and create a roadmap of how and when the results you commit to are doing to be delivered.

3. Write it down

The simple act of writing down a goal and making a written plan for its accomplishment moves you to the top 3 percent.— Brian Tracey

Now that you have an idea of how your business performed, it’s time to set goals.

Remember, goal setting is an ongoing activity and a means for guidance and direction. You’ll likely need to readjust your goals throughout the year. And that’s OK! Most of us do.

The key is to make SMART goals (Specific, Measurable, Attainable, Relevant, and Time-Bound), get them in writing, and take action. (And be sure to celebrate all progress!)

For example, you may determine that you want to increase your new memberships in April and May and commit to running a Spring campaign in March to achieve that goal. Answer the following questions to create a smart goal and roadmap for the initiative.

◾ What’s your new membership goal for this campaign?

◾ When will you run the special offer?

◾ How long will the special offer run?

◾ Who is going to be responsible for delivering the results

◾ What communication channels will you use to get the word out? (e.g. social media, in facility, in classes, by email, posters, etc.)

Apply the SMART goal-setting approach to ALL your initiatives, whether it be a marketing campaign, new instructor recruitment, new business system implementation, professional development initiatives, or retention efforts.

1…2…3… Action!

“Knowing is not enough! You must take action.” — Tony Robbins

Like Tony says, the key to achieving success is to take what you’ve learned and ACT.

After all, what good does it do if you simply know that something worked, or didn’t, and you don’t take steps to repeat the success or improve a process or procedure?   

ACT on your business plan.

Review the plan with your team.

Assign action items to staff members.

Determine what action items you’ll take on yourself and when.

Doing so you’ll be well on your way to taking your business to greater heights in 2022. 

Have a success tip of your own? Share it below.

Get Your Martial Arts School Running Like Clockwork 

 ◾ Integrated Full-Service Billing
Point of Sale
◾ Member App
◾ Lead Management
◾ Email Messaging

◾ Text Messaging
◾ Online Scheduling
◾ Member Portal
◾ Online Store
◾ Reporting

 “100% of our in-house and external business is handled through Member Manager software. If you’re serious about operating a successful service-based business, especially a martial arts school, you need to get Member Manager software.”

— Ben Nease, Bitanga’s Martial Arts Center


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