BUSINESS-BUILDING BLOG

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March 28, 2017

Essential Financial Terms Cheat Sheet for Business Owners

Every business owner, manager, and director needs to understand the basics of finance in order to be successful. At some point, you will find yourself in a discussion in which certain financial slang will be used and it’s important for you to comprehend the language. This article will simplify those sometimes puzzling, but need-to-know, financial… Read More »

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How to Start Using Facebook Ads for Martial Arts Marketing

Confused about Facebook ads? You’re not the only one. Back in 2010, I began using Facebook ads to get likes on one of my Facebook business pages. I went in determined to get results, but as a direct marketing student and practitioner, I also knew I wouldn’t keep doing it if it didn’t work. I… Read More »

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March 2, 2017

Take Charge(back): How to Handle Payment Disputes

“What do you mean they’re disputing the charge? They signed a contract!” Chances are you’ve been in this circumstance before. One of your customers has contacted their bank to dispute a charge. It can seem like an invasion on your bank account, causing unneeded work and aggravation on your part to settle the situation. Fortunately,… Read More »

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February 23, 2017

Low-Cost Marketing for Martial Arts Schools

Marketing your martial arts business is essential to survive and to grow, but you don’t need to spend a lot of money to make a big impact. Some of the best results I’ve received have come from low-cost marketing activities. Here are the activities that I’ve found to be most effective: 1. Booths Get involved… Read More »

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October 11, 2016

100 Martial Arts Students in 90 Days: A Marketing Must-Do List

Marketing is one of the important keys to a successful Martial Arts school. Unfortunately, many school owners get overwhelmed and lost in all the options that are out there. When I planned to open my second location in March 2014, I knew a solid marketing plan would be key to a successful launch. Utilizing the… Read More »

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Drills to Overcome Objections

“I would love to do this but I have to first clear it with my wife,” or “I can’t really commit to this right now,” or “My son has never really stuck to anything for any period of time and I don’t want to waste my money,” or “I just don’t have any time right… Read More »

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Help! What’s a Good Member Retention Rate for Fitness and Martial Arts Programs?

It’s difficult to suggest generic guidelines for retention. For one thing, your retention rate (or retention percentage) will surely vary between your programs. Martial Arts will tend to be stronger than general Fitness, and special programs such as Kickboxing or Boxing, can go either way. I’ll give you a general answer, having worked with thousands… Read More »

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1 Easy Trick to Increase Your Gym Membership Sales

How well do you know your sales team? How well does it handle telephone inquiries? How is it doing with their tours? Are trials converting to new members? If you answered any of these questions without referencing a number or percentage, you’re missing out on one of the easiest ways to increase gym membership sales.… Read More »

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Why Your Gym Needs a Mobile App

With all the other technology and marketing you invest in for your fitness business, you’re probably wondering, why does my gym need a mobile app? Let’s start with the facts: 72% of people in the US have smartphones In 2015, Americans spent an average of 3 hours and 40 minutes per day on their mobile… Read More »

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September 1, 2016

How to Handle Membership Cancellations with Ease

20% of calls to the Member Solutions’ call center are about customer cancellation inquiries. It can be the most challenging type of call. A member has stopped attending class, has stopped making payments, and wants out of the membership agreement. Although you as the business owner are legally correct to enforce the terms of the… Read More »