04/03/2017
Why do some martial arts studios have 50 students while others have 500? Before delving into the multitude of factors contributing to martial arts business success or failure, understand first that it all comes down to two very simple metrics: Number of monthly enrollments and drop-out rate. As long as your number of enrollments is… Read More »
I am a big advocate of encouraging others to get creative with their ideas. In fact, about a year ago, I opened Fitness Compound, which offers a variety of fitness classes, programs, and training options including Zumba, cardio, Pilates, spinning, baseball, climbing, and basketball. Since then, I’ve added Mixed Martial Arts for kids, Zumba Tone,… Read More »
Greater focus, improved self-control, and increased self-discipline are only a few of the lasting benefits that a practitioner or trainee realizes from their study of any martial art. As a business owner, your challenge is to translate the discipline you impart in your teaching to your employees. This will help to ensure the smooth operation… Read More »
Partnering is a critical element of nearly all businesses. We partner with employees and investors, in addition to actual business partners or co-owners. Effective partnering is evident in any successful organization that requires multiple human beings to achieve its objectives. Teams of all types require a few elements of effective partnering to be successful. Marriage… Read More »
Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our Grand Opening day? Chances are good that you have invested a lot of money into starting your new business. Here I’ll provide some low-budget ideas for a Grand Opening celebration. 1) Rent an… Read More »
It doesn’t matter what kind of martial arts studio or fitness business you run. The goal is the same: to grow in both size and reputation Networking within your community is a great way to attract new members and build your business. Community involvement is key in creating a positive image. One of the easiest… Read More »
The 27th of March was a good news day for me. One of my General Managers called to inform me that my two Krav Maga schools were ranked #1 and #2 in the Member Solutions President’s Club based on total monthly gross billing totals. While I charge all of my enrollment fees, first month’s dues,… Read More »
03/31/2017
A written billing agreement ― otherwise known as a membership contact — is a standard business document used by many membership-based businesses. Every day, Martial Arts schools, fitness clubs, yoga and Pilates studios, and MMA gyms establish agreements with their members. The membership business offers classes, lessons, equipment, and/or training in exchange for payment from… Read More »
We are in an industry where you have to work hard consistently to build your school over time. It’s about establishing your reputation and identity in the community and getting to know your 3-mile radius. If you can teach a great martial arts class, you can generate new student enrollments, promote your reputation in the… Read More »
Bullying. It’s an all-too-common word we have become accustomed to in our vocabulary. The emotional and physical damages of bullying can leave unimaginable tolls on any and every individual that has been a victim of this grievous act. All too often, we see news articles and hear countless stories of students who have been affected… Read More »
