Category: All


March 31, 2017

Creating a Martial Arts Website That Gets You More Students

September’s here and I know a lot of you are beginning to plan out your marketing and events for the upcoming 2012 year. I wanted to share some of my secrets on how to turn your school’s website into the most powerful weapon in your marketing arsenal before the January rush. I’ll be covering some… Read More »

How to Quickly Reel in New Martial Arts Students with Online Classifieds, Part 1

Maybe you’ve used online classifieds sites like Craigslist for buying and selling. These sites are extremely popular for purchasing transactions, but you may have not known that they’re a powerful source of new students, too. In fact, in the early days of the martial arts fitness franchise I started (, online classifieds were the biggest… Read More »


March 30, 2017

7 Ways You’re Costing Yourself New Martial Arts Students Online Without Even Realizing It

From working with literally hundreds of schools of all shapes and sizes around the globe—big cities to towns that still have dirt roads—I have a certain perspective on marketing that’s hard to come by. One of the biggest things I’ve observed is that schools tend to be “behind the curve” on what’s hot now and… Read More »

Top 5 Martial Arts Back to School Tips to Grow Your Business Successfully

How you prepare for the back-to-school season can dictate the success of your martial arts business for the entire year. Take a look at our top picks for back-to-school tips and tools.


Cage Fitness™ vs. Other Fitness Programs

Cage Fitness™ was developed in conjunction with The Martial Arts Industry Association (MAIA) and nine-time welterweight MMA Champion Matt Hughes. Matt is a huge advocate of health and fitness in general and is very excited about Cage Fitness™ and the success of the program thus far. The most obvious benefit of Cage Fitness™ is its… Read More »


March 28, 2017

The Dos and Don’ts of Business Ethics

Merriam-Webster defines ethics as “the discipline dealing with what is good and bad with moral duty and obligation.” In laymen’s terms, ethics are about doing the right thing when you know nobody is watching.   Ethics need to be high on the list of desirable traits demonstrated by your staff. While all the staff employed… Read More »

Use Registration Software to Market Summer Camps

The start of your summer camp may be months away, but marketing your camp needs to happen now when families are planning their summer activities. The quickest, most effective way to get the word out and get sign-ups is to use online registration software. Get with the (Software) Program Today’s consumers are accustomed to making… Read More »

Essential Financial Terms Cheat Sheet for Business Owners

In order to be successful, every business owner, manager, and director needs to understand finance basics. At some point, you will find yourself in a discussion which uses specific financial terms, and you need to comprehend the language.   This article will simplify those sometimes puzzling but need-to-know financial terms. Learning the common jargon used… Read More »

How to Start Using Facebook Ads for Martial Arts Marketing

Confused about Facebook ads? You’re not the only one. Back in 2010, I began using Facebook ads to get likes on one of my Facebook business pages. I went in determined to get results, but as a direct marketing student and practitioner, I also knew I wouldn’t keep doing it if it didn’t work. To… Read More »