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Our three-week martial arts summer camps usually bring in $12,000.00 to $15,000.00 each. We look forward to these events as a way to generate more revenue for our school and to engage students during a time where attendance usually thins out. Whether you’re running your first martial arts summer camp or hoping to optimize your… Read More »

If your members are the lifeblood of your business (and they should be), then tracking their behavior is what keeps the blood pumping. Being able to regularly and systematically track, assess, and triage weak spots in your membership strategy will not only keep your business running smoothly, but it also will spotlight areas of opportunity… Read More »

“I’ve tried special events. They don’t work. I never get new enrollments from them.” I’ve said the same thing, but I still run special events. Let me tell you why. I’ve been teaching professionally since 1993 and started working for my well-known instructor right out of business school. Light the world on fire. That was… Read More »

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come. For most martial arts and fitness-based businesses, fall and winter tend to be our best times of the year, with high enrollment and phenomenal retention, while spring and summer tend to… Read More »

The truth is that price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a long-term member, you need to address each and every one of their concerns. Specifically, most prospects will push back on the same four areas—location, schedule/time, motivation/commitment, and their significant other.… Read More »

Running an event is arguably one of the best things you can do for your martial arts business. Doing so provides three great benefits: 1) New leads 2) Solid retention 3) Supplemental revenue (if you choose to charge for your events) Now that you know why you should host events, you can use this infographic… Read More »

One in three students report being bullied each week in schools across America.* As a matter of fact, those that are bullied can experience long-lasting, devasting effects including depression, anxiety, loss of interest in activities and other health issues.** Fortunately, bullying prevention, education, and awareness efforts are increasing. Communities are joining forces to put a… Read More »

Developing a membership-based business plan is a great tool to help you effectively address any challenges you’ll face. More importantly, a solid business plan will help you set and reach your business objectives. After all, if you don’t have goals to meet, how do you know what you are aiming to achieve? Here’s where to… Read More »

Why do some martial arts studios have 50 students while others have 500? Before delving into the multitude of factors contributing to martial arts business success or failure, understand first that it all comes down to two very simple metrics: Number of monthly enrollments and drop-out rate. As long as your number of enrollments is… Read More »

I am a big advocate of encouraging others to get creative with their ideas. In fact, about a year ago, I opened Fitness Compound, which offers a variety of fitness classes, programs, and training options including Zumba, cardio, Pilates, spinning, baseball, climbing, and basketball. Since then, I’ve added Mixed Martial Arts for kids, Zumba Tone,… Read More »