Category: Membership Software

If you haven’t noticed video marketing taking over the internet, then you haven’t been active online for the past few years. More than for showcasing cats and other miraculous feats, video marketing has the kind of punch that martial arts schools need for attracting new students and keeping current students. The Cost of Video Marketing… Read More »

We debate the best way to structure trial memberships in the martial arts industry: Should prospective members pay? Does it make sense to offer a class or classes for free? The core of the trial membership discussion surrounds how to attract new people to your martial arts school while maintaining, communicating, and demonstrating value. Benefits… Read More »

A blog is one of the best marketing tools to increase website leads—which results in more students—for your martial arts school. The way you maximize your lead-generating blog is through fresh content and optimizing it for search engines like Google. Use the following martial arts blogging tips to help you and your business.  How SEO… Read More »

Direct mail leaves behind a sour aftertaste in the age of digital marketing. Email takes the spotlight, and to its credit, works when done well. When email isn’t done well, your martial arts school can lose money on lost prospects. We define “lost prospects” in this article as interested people who failed to follow up… Read More »

Need summer conversions at your martial arts school? Try guerrilla marketing. We assure you it has nothing to do with bringing an actual gorilla along with your demo team. While that would be impressive…we don’t recommend it. Guerrilla marketing is a catchy turn-of-phrase that describes marketing techniques that stray from the traditional methods you may… Read More »

You may be sick of hearing how social media has a significant impact on your outreach, but having an online presence outside of your website is not negotiable for your business’s current member engagement and lead generation. Running social media platform-specific contests, in addition to sharing student highlights and news, gives prospects an easy way… Read More »

Tuesday, November 14, 2017 | 2:00 p.m. ET (11:00 a.m. PT) The more engaged your members are, the more likely they are to stick to their fitness routine and with your business. Unfortunately, many fitness clubs struggle to maximize member retention. So how do you build stronger relationships that drive loyalty, member retention, and results?… Read More »

Warning: This is going to be a hard read if you’re eating.   It’s a bit ironic that facilities for our health can pose bacterial harm if not properly cleaned. Although places like gyms are not number one on the list of highly germ populated public locations, they can be one of the most common… Read More »

How to Utilize Videos to Your Advantage on Your Website Did you know that implementing video marketing on your website will help improve your search rankings? That’s right! Since Google owns YouTube, all you have to do is have a video hosted on YouTube and embedded on your website. This increases the likelihood of your… Read More »

Your website is a direct tie to your business’s bottom line. If it’s not converting your leads to long-term members, you’re losing out on important opportunities to grow. In this webinar, you’ll learn strategies from experts on how to: Generate leads more effectively in your area Use best practices for selling trial memberships Overcome common… Read More »