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3 Event Registration Software Tips to Increase Your Turnout

A camp. A clinic. A tournament. No matter which type of event you’re hosting, you have to get the word out and you need to get people to sign up for it. However, getting a significant amount of event sign-ups is not simple.

Online registration tools, like Event Manager, can make it easier.

Event Manager enables you to go paper-free by taking your event sign-ups and payment processing online. The software also comes loaded with management and marketing tools to promote events and accelerate registrations.

Use these three techniques to maximize your turnout and get more event sign-ups.

1. Waitlists

Give interested registrants the option to join a waitlist for currently-filled events, and receive notification by email when an event spot becomes available. By enabling the waitlist feature, you maximize your chances of keeping your events at capacity and maximizing your turnout.

With Event Manager, you can specify the number of registrants that can join a waitlist. You also have the ability to designate the amount of time a waitlist registrant has to register for the open spot before it is released to the next person on the waitlist.

How to do it:

Click your form name, then click the Advanced tab. Enter a seating capacity in the Maximum Form Capacity box. By doing so, you’ll activate the waitlist option. Click the Waiting List check box, then enter your waitlist capacity and response time limit.

2. Promo Codes

Using promo codes is a great way to drive demand and increase event registrations. Through Event Manager, you can set capacities, activation dates and expiration dates to promotional codes. Event Manager will automatically deactivate the code for you once the code’s capacity or expiration date is met. This feature is particularly useful if you run specials on Groupon, Amazon, or other deal-of-the-day sites.

How to do it:

Click your form name, then click the Pricing tab. Click the Enable Promotional Code Discounts checkbox under Promo Code Discounts to activate the feature. Next enter your promo code, dollar or percentage discount, along with your start and expiration date and promo code capacity.

3. Custom Messaging for Closed Events

You want your event promotions to be everywhere your prospective registrants are. That’s why we added the ability to create messaging for closed events. Through this feature, you can post messages on registration pages that are not yet active or have closed because the event has passed or reached its capacity. This provides yet another place to promote upcoming events and specials that will increase engagement and facilitate registrations.

How to do it:

First, click your form name. Then click on the Advanced tab. Click on the Customize button next to System Messaging. There you’ll have the option to customize the messaging that prospective registrants see when the event form has not yet been activated when the event has reached its seating capacity, and when the event registration cut-off date has passed.

Do you have a favorite Event Manager feature to share? Or a tip of your own to increase event registrations? Let’s talk about it below.

Create an online registration page in minutes and take payments online that very same day. Event Manager r comes with a full set of management and marketing tools to make the sign-up process easier and more efficient. Use it for camps, buddy days, birthday parties, tournaments, and more.

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