5 Events That Pay for Themselves (and How to Run Your First One This Month)
Reserve Your Spot — It’s Free!
Summer is 8 weeks away. The events you plan now are the ones that carry your membership through the slow months. You’ve probably thought about hosting events at your gym or studio. Maybe you’ve even tried one.
The owners who use events to grow aren’t spending thousands of dollars or entire weekends pulling them together. They’re running simple, repeatable events — tournaments, challenges, member milestones, community socials — that cost under $200 and turn casual members into people who never want to leave.
In this free 60-minute session, we’ll show you exactly how they do it — with real examples, a step-by-step planning framework, and scripts you can use the week after.
Reserve Your Spot — It’s Free!
What You’ll Walk Away With
- The 5 event formats that work across gyms, studios, and clubs — and which one to start with based on your size and budget
- How to plan a member event in under 2 hours for less than $150 — even if you’ve never hosted one before
- Why a $50 in-house challenge can outperform a $2,000 open house — and when each one makes sense
- The post-event follow-up sequence that turns one night into 6+ months of retention — most owners skip this entirely
- Real examples from gym and studio owners who turned simple events into measurable membership growth
What to Expect
| Time | Topic |
| 0:00 – 0:15 | Why events are the most underused retention tool in fitness — and the data behind it |
| 0:15 – 0:35 | The 5 event formats that work: planning, budgeting, and execution walkthroughs |
| 0:35 – 0:50 | Real-world examples + the post-event follow-up that makes results stick |
| 0:50 – 1:00 | Live Q&A — bring your questions |
Every Attendee Gets Two Free Resources
- The Event Planning Checklist — a step-by-step template to plan your first (or next) event this month
- Post-Event Follow-Up Scripts — copy-and-paste email and text templates to keep the momentum going after the event ends
These are yours whether you attend live or catch the replay.
Your Hosts
Avery Leary — Member Solutions
Avery has helped hundreds of gym and studio owners turn retention problems into growth. He’s seen what separates the businesses that build real communities from the ones that plateau — and events are a bigger piece of that puzzle than most owners realize. He’ll walk you through the planning framework and share what’s actually working right now.
Tyler Snyder — eFit Financial
Tyler has worked with fitness businesses long enough to know which investments actually pay off — and which ones just feel productive. He’ll break down why events aren’t a line-item cost but one of the cheapest acquisition and retention tools most owners aren’t using, and how to think about ROI beyond the signup sheet.
This Is For You If:
- You’ve thought about hosting events but keep pushing it off because you don’t know where to start
- You’ve tried events before and they felt like a lot of work for not much payoff
- You’re losing members in the first 90 days and need something beyond a good workout to keep them
- Summer is coming and you need a plan to keep attendance and revenue from dipping
- You run a martial arts school, gym, studio, or fitness club and want to build the kind of place people don’t want to leave
Can’t make it live? Register anyway! We’ll send you the full recording plus both resources the next day. You’ll also get access to our related blog post on event planning when it goes live.