Use Registration Software to Market Summer Camps

The start of your summer camp may be months away, but marketing your camp needs to happen now when families are planning their summer activities. The quickest, most effective way to get the word out and get sign-ups is to use online registration software.

Get with the (Software) Program

Today’s consumers are accustomed to making purchases online. Registration for your camp (or any event you hold) shouldn’t be treated any differently. Being your customer should feel easy. Online event registration software does that.

Using a program like Event Manager enables parents to sign up their children for camp and pay online using their tablets, laptops, desktops, or phones—at any time they choose. If they want to register at 3 p.m. or 3 a.m., they can—quickly and easily. There are no paper registration forms to fill out. No checks to write. No stamps to buy. No envelopes to mail.

Parents click on your registration link, fill in their contact information and credit card information, click the register button, and they’re done.

Breaking Free

Registrants aren’t the only ones that benefit. Taking your sign-up process online will save you and your staff tons of time. Imagine no longer having to:

  • Create and print registration flyers and brochures
  • Open envelopes with handwritten forms and checks
  • Mail out brochures and pay for postage
  • Re-enter registration info in a spreadsheet
  • Decipher illegible handwriting on paper registration forms
  • Collect payments in person
  • Make trips to the bank to deposit cash and checks
  • Manage and store stacks of paper registration forms, permission slips and rosters

Sounds good, right?

Setting Up a Registration Page

Setting up a registration page in Event Manager can be done in 20 minutes or less. Even better, you can accept payments online immediately that very same day. No merchant account is required to use Event Manager.

Payments are processed through the Member Solutions’ Level One PCI-compliant payment processing platform. Level One is the most rigorous industry-recognized payment card security standard available. Knowing this you can rest assured all payment data entered in Event Manager is secure.

Once in the Event Manager program, you enter your camp name, beginning/end date, start/end times, and your camp fee.

You’ll also add an event description for your camp that appears above the form section of your registration page. Keep the description brief but benefit-rich. Answer the question on parents’ minds:

“What’s in it for me or for my child? Will extended child care be offered for those of us that work 9-5? What will my child learn? Will he or she master new martial arts skills? Partake in activities like crafts and games? Make new friends?”

Market Your Summer Camp Online

Each online registration page created in Event Manager has its own unique link. All you need to do is copy and paste the registration link into online marketing outlets to get the word out, and you’ll begin to see registrations come in.

Post your link on Facebook, in emails, on your website, in Google Ads, in online directories. Post repeatedly on each channel up until the event date. Remember the more you promote your camp, the more impressions you make, the greater your event sign-ups and revenue.

Quick, Easy Tips to Boost Sign-Ups

It’s common practice in event marketing to offer special incentives that add value and encourage prospects to sign-up. Tools like Event Manager give you controls to easily manage incentives. For instance, you can:

1. Offer a payment plan.

Because most camp registration fees can be substantial (anywhere from $199 to $600 per week), you may want to offer the option of paying in installments. This is particularly attractive to cash-strapped families and helps set your camp apart from others.

Event Manager gives you controls to set the number of payments, the required down payment, and the last acceptable collection date.

2. Set an early-bird discount.

People love getting a bargain. In Event Manager, you can plug in the early-bird registration fee and the date you want to have it expire. The software will automatically update the registration page with your new price when the expiration date passes.

3. Offer a sibling/friend discount.

Chances are good that parents will be signing up more than one child or know someone who is interested in attending camp with their child. You can encourage parents to register a family member or friend by offering a discount on multiple registrations. A common offer: “Register One Camper, Get Half Off the Second Registration”.

Again, Event Manager gives you controls to set discounts for multiple registrations. No matter which incentive(s) you employ, make sure you promote the options in your marketing so parents know about it.

5 Spring Cleaning Tips to Accelerate Membership Business Efficiency

Because it’s Spring, many of you are thinking of ways to cut clutter in your homes and businesses. For your Martial Arts or Fitness business, Spring cleaning involves more than just dusting off old filing cabinets. You need to make improvements to your organizational system that will benefit your business all year long.

Here are some quick tips for eliminating clutter and getting your business running efficiently:


1. Put Your Class Schedule Online

Switching to online scheduling will benefit you and your members. Most people would prefer to get information on your classes from their smartphones. Not to mention, you’ll save yourself a bundle in printing, especially if your schedule changes frequently.

So, how do you get your schedule online? The process is actually pretty simple for business owners using our member management software. Member Manager includes a scheduling widget that allows you to publish your events, classes and training schedules directly to your website.

Schedules are easy to keep up to date too. Say you have to add or cancel a class – just go into the software, adjust your schedule and changes made are instantly reflected on your website.

2. Take Your Event Registrations Online

Spring is a great time to host events but is your registration process holding you back from doing more? If you’re juggling paper registration forms, printed liability waivers and permission slips, odds are, you’re wasting time deciphering illegible handwriting on paper forms and re-entering information into spreadsheets. Not to mention, you’re likely missing out on sign-ups for your events by not marketing them online.

Try putting event registration forms online to streamline the process and get the word out quickly about your events. Use an online registration tool like Event Manager to convert your paper form into an online registration page. Capture any information you need through the registration process – age, experience level, t-shirt size, etc. – and view your registration data any time.

3. Turn Older Inventory into Freebies for Event Registrants

Take a look at your inventory to see what hasn’t been moving. Maybe you have leftover T-shirts or another giveaway from a previous marketing campaign or event. To use them up, you can offer these items as free gifts to people who register for your next event.

Everybody likes getting free stuff, and you can use the gift to incentivize early registration. Announcing that you’re giving the freebie to the first (x amount of) sign-ups creates urgency and provides extra motivation to register. Plus, you can get rid of that box of T-shirts you forgot you had.

4. Have Members Sign Contracts with their Finger

Going paperless is a great way to de-clutter. Thanks to a recent enhancement to Member Manager, you can now go paperless with your membership contracts. Simply have your members sign with their finger or stylus on a phone, tablet or other touchscreen device. The completed contract, along with the signature, will be saved to your myVolo account.

5. Take Time to Organize as You Go

Ever find yourself wondering how you got into this mess in the first place? Spring cleaning would be a lot easier if you had a solid organizational system you could use all year.

As entrepreneurs and managers, you need tools to help you run your business efficiently. Our Member Manager software is a great solution for managing all your routine admin tasks from one place. With this one piece of software, you can capture, track and manage leads, send emails and text messages to members to keep them in the know, have members book online in real-time, sell products and services online 24/7 and more. Not to mention, you can also integrate Member Manager with other systems – like our full-service billing and payment process solution.

Now’s the time to simplify, de-clutter and get organized. Once you do, you’ll be amazed at how much easier it is to run and grow your Martial Arts or Fitness business.

For more information on Member Manager or Event Manager, contact the Training and Support team at 877.600.3811 or support@membersolutions.com.


About the author: Justin Bodamer is the Manager of Implementation & Support for Member Solutions. The Implementation and Support team is dedicated to helping you and your team make the most of your relationship with Member Solutions. You can contact Justin at membersolutions@membersolutions.com.

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