14 Fall Event Ideas for September & October

15 Fall Event Ideas photo

Need event ideas for your martial arts school, gym, community group, or another organization? With autumn approaching, you’ll have lots of opportunities to plan around seasonal delights. These fall event ideas are easy to customize for your participants with online event registration software like Event Manager.

1) Back-to-School/Autumn Pancake Breakfast

Celebrate the turn of the season with a themed breakfast! Use it to commemorate the start of school or the beginning of autumn. Pick your favorite breakfast place in town, or make it special with an apple pancake or pumpkin pancake recipe that you can share with your attendees later. Martial arts schools or gyms: use this fall breakfast as a way to engage prospects.

2) Costume Contest

Dress up at your office, school, team, exercise class, or classroom Halloween party. If you’re a coach or martial arts instructor, have fun with your students by creating a contest that is sport specific. Create a giveaway prize with a Halloween trick or treat bag with items that your group will enjoy.

3) Pumpkin Carving Party with Contest & Prizes

Get in this family-friendly activity by using a twist: pick categories for your pumpkin contest, like the funniest, most creative, and most unexpected. Winner gets a gift card to Amazon or a favorite local restaurant. Make sure you take lots of photos to post to Facebook and Instagram to engage your online community.

4) Fall Bike Tours

Get a group together for a fun time on two wheels as the weather begins to cool. Explore the earthy, changing colors of the trees for a weekend camping trip or day trip. If you want to accommodate all levels of cyclists, try enjoying a rail trail.

Astronomy Camping Fall Ideas

5) Astronomy Night

Make this an educational after-school event for a student science club, field trip, or as a way to build community in your young athletes. Visit an observatory, planetarium, or go outside with chairs, blankets, and a campfire.

6) National School Success Month

Host a seminar series for students and/or parents on good academic habits. This is a great opportunity for coaches and martial arts school owners to talk about how students can use the discipline that they learn in their sport to excel in the classroom. Offer study time, tutoring, or a way to connect students with peer study groups.

7) Museum Field Trip

Local or big city museums, in addition to their usual exhibits, usually have seasonal or special exhibits. While art museums are popular, science museums are great for kids who want a more tactile, interactive experience.

8) National Cheese Pizza Day (Sept. 5th)

Not that there needs to be an excuse for pizza, but we’ll take one when we have it. Host a pizza lunch or dinner at your school, office, or local community organization.

Frisbee Fall Ideas

9) Ultimate Frisbee Game

Get everyone outside with an adult office league or a team at your gym. Being outside is not only fun, but it significantly impacts the way you decompress.

10) Themed Paint Nights

Create a fall or Halloween-themed paint night for kids, adults, or both. Make it fun for kids with fingerpainting or adult-friendly with drinks.

11) Bonfires/Seasonal Cookout

Have your group submit their favorite seasonal recipes anonymously and have everyone pick their top five favorites. The majority says what will cook on the fire. S’mores are always great for dessert.

12) National Grandparents Day (Sept. 8)

Celebrate the special roles and relationships of grandparents with a dinner, craft night, or a sport specific demonstration from their grandchildren athletes. Have kids make cards or fundraise for gift cards.

13) Local Farm Adventure

Pumpkin patches and hay rides may feel cliché, but they’re a classic for many reasons. And hot cider always tastes better in season.

14) Haunted House

Get spooky with a haunted house or trail. Expert tip: make group t-shirts so you can keep track of your group.

Author: Jennifer Miller, Member Solutions Marketing Specialist

Guest Post: Improve Your Website Ranking with Video Marketing

Improve Your Website Ranking with Video Marketing - hand scrolling through martial arts website on tablet device

How to Utilize Videos to Your Advantage on Your Website

Did you know that implementing video marketing on your website will help improve your search rankings?

That’s right! Since Google owns YouTube, all you have to do is have a video hosted on YouTube and embedded on your website. This increases the likelihood of your website ranking higher and improved conversion rates. Here are some tips on how to add high-quality video content to your website to boost your rankings and conversion rates.

Focus on the Details!

Having your video perfectly filmed and edited is awesome, but the best way to get more views and to help your SEO optimization is to focus on those keywords when you upload the clip to YouTube. This means utilizing keywords in your video title and description.

Your video should have a brief title (making it easily searchable), letting your description provide more details (using those keywords to generate relevant searches).

Use Quality Keywords

When adding a title and tags to your video, are you using terms that are clear, defining and searchable?

Be sure to pay attention to the words you use in your titles – with back-linking and embedding, they will boost your website pages by having great titles and tags. You can always try out new keywords and even use https://trends.google.com/trends/ as a tool to help you word things in a better way.

Think About Your Audience

If you’re planning on creating a new video to promote your fitness or martial arts business, try to incorporate something that will both grab the attention of the viewer and encourage them to share it on social media. The more shareable your content, the more views you have and ultimately, you end up with more opportunities to send viewers back to your website/lead box.

For more information or help utilizing videos on your 97Display website, please don’t hesitate to reach out to your incredible support team!

Author: Kelsey Condon. Originally posted on 97display.com.

Webinar: Lead to Member: Thinking Long-Term with Your Website

Your website is a direct tie to your business’s bottom line. If it’s not converting your leads to long-term members, you’re losing out on important opportunities to grow. In this webinar, you’ll learn strategies from experts on how to:

  • Generate leads more effectively in your area
  • Use best practices for selling trial memberships
  • Overcome common sales objections
  • Convert leads into members

Presented by Tim Sarazen, Director of Operations at 97Display & Erik Charles Russell, Membership Sales Expert

Tim Sarazen is an expert in internet marketing at 97 Display, a fitness and martial arts website and marketing agency.

Erik Charles Russell has been in the fitness and martial arts industries for 25 years. Erik has coached, instructed, sold memberships, served as a program director, and owned multiple facilities. He has perfected a new method for membership sales and marketing that he has published in his book, The Art of Selling Memberships.

Webinar: How to Sell Out Your Summer Camps Using Facebook Ads

Facebook ads are an easy and effective way to attract new campers. Facebook’s advertising tools allow you to target specific audiences, making it possible to reach your ideal attendee. Tailored ads easily convert prospective attendees into new registrants.

In this webinar, you’ll discover three Facebook Advertising insights that will result in increased sign-ups and revenue for your summer camp. You’ll learn how to:

* Ensure your ad is being seen by people who are interested in your camp
* Get people to click on your ads by creating a sense of urgency
* Avoid losing campers due to overwhelming event registration forms

Presented by Sarah McGeehan, Client Success Expert

Through her extensive experience in customer service, support, and sales, Sarah has helped many camp directors create effective event registration forms. Outside the office, she uses the same techniques to create online forms for community fundraising events.

Branding, Websites, UX, & SEO: Use What We Learned to Benefit Your Business

Branding word cloud on chalkboard: design, value, strategy, logo, marketing, advertising, identify, trust.

Navigating the rebranding process and launching a completely new, optimized website wasn’t easy. But it gave the Member Solutions team valuable insight into the kind of planning, techniques, and development required. To help you out, we asked our marketing department, “What did you learn from our recent rebrand and the launch of our new site?”

Meetings: Use collaborative communication tools. Be open with your team.

CLAIRE, Marketing Specialist

Aside from a having a positive attitude, open communication and having various ways to communicate really helped. One strategy we used was creating a group chat on Skype where everyone could talk and submit their observations. Another was having smaller meetings in between our scheduled large group ones to discuss specific topics, like SEO.

UX: Create a website that offers a positive, intuitive experience for your customers.

CHRIS, PPC Manager

We only have a few seconds after a user arrives at our website to grab their attention. Wasting any of those seconds can turn a potential customer away for good.

People fall into the trap of trying to pack their website full of information, keywords, and resources. These actions are things you think should help, but they hurt the user experience instead. Knowing when, where, and how to provide information is as valuable as the information itself.

Branding: Bring in fresh perspectives. Grow through flexibility & willingness to learn.

CAITLIN, Brand Manager

It was interesting coming into this project as someone who doesn’t have long-standing familiarity with the product. Because of this, I could view the content with a fresh perspective and place myself in the shoes of a potential client. Tackling the project from this viewpoint allowed me to take a step back from the content developer mentality and remember the top priority of any website our team creates: our audience.

Be flexible. No matter how much you plan and plan again, processes and strategies evolve over time. You learn from mistakes, gain new insight, and even spark fresh ideas. It’s all part of the challenge and what drives continued growth—both professionally and personally.

SEO: Plan your website’s optimization from the start. Know your industry & involve key stakeholders.

MIRANDA, Brand Manager

Consider SEO up front. At the early stages of planning, consider how SEO will play into your website structure and content. As a vital part of your strategy, you need to make sure that any decisions you make will align with your SEO goals.

Collaborate during planning. Involve all key stakeholders and team members to gather information about what your customers want and look for. Each person has a different experience with your customers, so it’s important to get multiple perspectives on the structure and content you’ve proposed for the site.

Know your industry. Research key opinion leaders, your product category, competitors, and customers so you can appropriately reflect the current needs of your industry. Take the opportunity to address present challenges and preferences with your new website rather than simply updating the appearance of your old site.

Websites: Design for clear, branded messaging in a mobile format.

LAURA, Senior Graphic Designer

It’s not enough to create a new logo and call it a day. You must update your website as well. As a designer, I cannot stress enough just how crucial it is to make your homepage clean, visually interesting, and to have a clear message. Ask yourself, “What type of company am I? What do I want to say?” You may think you’re getting your message across to the right target audience, but in the end, you may be missing the mark.

You literally have 5 to 10 seconds to make your first impression when a new visitor lands on your site. If a prospect cannot figure out who you are and what your company does in that short window of time, you’ll lose their interest or worse, future business. They are already moving to the next thing.

If your site isn’t visually appealing and built to adjust to all the different devices out in the world, your prospects will lose interest and instantly move to a competitor. People are not surfing the web on a desktop computer anymore. In fact, not being mobile friendly will even affect your rankings in Google’s search engine. It is now known that their preferred configuration is mobile responsive sites.

Another other important aspect to remember is your opinion isn’t the only one that matters. Invite friends, family, coworkers, or someone in the same industry to look at your newly refreshed website and logo. Get an outsider’s perspective. Their opinion may be completely different than how you view your company.

Content: Be authentic in your tone & brand voice. Show your audience that you’re human, too.

JENNIFER, Marketing Specialist

Your website may be the first introduction someone has to your business. Think of how you would greet someone in person: authenticity and friendliness usually open the opportunity to build rapport. Today’s savvy consumers are going to take their business to companies that speak to them personally, that make them feel valuable as individuals.

Appropriately using emotion builds that value with your audience, even when they’re not ready to purchase. Human-voiced content should not only translate through your website but through social media and advertising as well. Blogging is a great way to create and demonstrate your brand’s sense of community. Categories are a subtle way to create authority in your areas of expertise.

Martial Arts Summer Events & Marketing Strategies

Calendar on tablet

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.

For most martial arts and fitness-based businesses, fall and winter tend to be our best times of the year, with high enrollment and phenomenal retention, while spring and summer tend to be the most challenging and slowest. This begs the question, why can’t spring and summer be the same as the rest of the year?

About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July, and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.

Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning, and marketing, any season can be a success.

Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members to my school.

1. Fun Fridays

Many of our members – especially the children – perceive martial arts or fitness as a “school” or “work” related activity to be only done during the school year. This makes it imperative that we adjust our programs to add more fun and excitement during the Summer.

One of the most exciting things that we do during our Summer months is our “Fun Fridays” series. I take every Friday that I am open during the summer months and choose a specific theme or activity for that day.

Here are a few of the themes that I do for my Fun Fridays:

  • Crazy Hair Day: Kids wear their wackiest hairstyles during class
  • Pajama Day: Kids can wear their favorite pajamas during classes – so long as the outfit is appropriate
  • Weapons Day: Safely practice a weapon that the belt has never done
  • Buddy Day: Kids get to bring a friend or two to take a class with them, which is a great way to attain new students
  • Ice Cream Day: I purchase ice cream cups and give them out to the kids when the class is over. This is by far the most exciting Fun Friday!

You can get as creative as possible, but make sure that your activities are well-structured, well-staffed and provide value to the parents as well. Although the atmosphere at your school during these Fridays will be more relaxed, it is important that parents understand that the children will still be practicing and training in martial arts.

2. Events

Another idea that I use to increase member retention, as well as acquire new members during the Summer months, is conducting seasonally themed events.

Annual Picnic

I always plan an Annual Summer Picnic at the beginning of August. I rent out an entire park with a kitchen and invite my entire student body and their friends to join. At last year’s picnic, well over 400 people stopped by throughout the day. At the picnic, I provide food, carnival games, a dunk tank, bounce house, pie eating contests and much more.

Hosting this picnic is a great way to keep members excited during the Summer as well as reinforce a family atmosphere that can help create a bond between you and your members … AND it opens the door for prospective new students.

Water Gun Parents’ Night Out

I believe that we all, at one point or another, host Parents’ Nights Out throughout the year. With my Summer Parents’ Night Out, I make it water gun-themed. As you can suspect, the students go crazy over this. At Parents’ Night Out we play games, serve dinner (pizza and juice) and block off a section of the grass that is located behind my school to set up a safe zone for water gun wars.

Movie Night

For Movie Night, I reserve a local theater and invite all of my students to spend an afternoon to watch an age-appropriate movie and to enjoy some popcorn and snacks. Movie Night is also a great way to market your school because, not only can you set up a booth and banner at the movie theater, you can also ask your students to wear your school shirt.

3. Attendance

Another great idea to help with retention is to give out attendance rewards to all of the students who were consistent during the summer months. Everyone likes feeling special and receiving awards, which gives the children an incentive to never miss a class during the summer. Winners of the attendance award are publicly praised during one of the fall belt exams.

4. Marketing

For the most part, I have been talking about tactics for retention, as that is one of the most important factors for staying successful during the Summer months. However, many of the events – picnic, buddy day, movie night, etc. – bring in a lot of referrals during these challenging months, which can turn into prospective new members.

From a marketing standpoint, I like to offer Summer sign-up specials to help draw in new members. You can offer a discounted price for the first month or two of training, include a free t-shirt or equipment set with registration or offer a free month of classes for any family member who is not currently signed up at your school.

These techniques helped make last summer our best one yet. I hope that you can take some of these ideas and use them – or modify them – to help you grow your school.

As always, success is in the preparation. Begin preparing today to have your best summer ever!

About the author: Master Peter Trikilas is the Owner and Chief Instructor at Master Peter’s Academy of Martial Arts (MPAMA) in Dayton, New Jersey. He has been training in martial arts since 1985 and opened his school, MPAMA, in 2011 — which has over 500 students to date.

The Essential Event Pick List for Martial Arts Schools [Infographic]

Running an event is arguably one of the best things you can do for your martial arts business. Doing so provides three great benefits:

1) New leads
2) Solid retention
3) Supplemental revenue (if you choose to charge for your events)

Now that you know why you should host events, you can use this infographic to determine which events to hold and how to promote them effectively.

Use Registration Software to Market Summer Camps

The start of your summer camp may be months away, but marketing your camp needs to happen now when families are planning their summer activities. The quickest, most effective way to get the word out and get sign-ups is to use online registration software.

Get with the (Software) Program

Today’s consumers are accustomed to making purchases online. Registration for your camp (or any event you hold) shouldn’t be treated any differently. Being your customer should feel easy. Online event registration software does that.

Using a program like Event Manager enables parents to sign up their children for camp and pay online using their tablets, laptops, desktops, or phones—at any time they choose. If they want to register at 3 p.m. or 3 a.m., they can—quickly and easily. There are no paper registration forms to fill out. No checks to write. No stamps to buy. No envelopes to mail.

Parents click on your registration link, fill in their contact information and credit card information, click the register button, and they’re done.

Breaking Free

Registrants aren’t the only ones that benefit. Taking your sign-up process online will save you and your staff tons of time. Imagine no longer having to:

  • Create and print registration flyers and brochures
  • Open envelopes with handwritten forms and checks
  • Mail out brochures and pay for postage
  • Re-enter registration info in a spreadsheet
  • Decipher illegible handwriting on paper registration forms
  • Collect payments in person
  • Make trips to the bank to deposit cash and checks
  • Manage and store stacks of paper registration forms, permission slips and rosters

Sounds good, right?

Setting Up a Registration Page

Setting up a registration page in Event Manager can be done in 20 minutes or less. Even better, you can accept payments online immediately that very same day. No merchant account is required to use Event Manager.

Payments are processed through the Member Solutions’ Level One PCI-compliant payment processing platform. Level One is the most rigorous industry-recognized payment card security standard available. Knowing this you can rest assured all payment data entered in Event Manager is secure.

Once in the Event Manager program, you enter your camp name, beginning/end date, start/end times, and your camp fee.

You’ll also add an event description for your camp that appears above the form section of your registration page. Keep the description brief but benefit-rich. Answer the question on parents’ minds:

“What’s in it for me or for my child? Will extended child care be offered for those of us that work 9-5? What will my child learn? Will he or she master new martial arts skills? Partake in activities like crafts and games? Make new friends?”

Market Your Summer Camp Online

Each online registration page created in Event Manager has its own unique link. All you need to do is copy and paste the registration link into online marketing outlets to get the word out, and you’ll begin to see registrations come in.

Post your link on Facebook, in emails, on your website, in Google Ads, in online directories. Post repeatedly on each channel up until the event date. Remember the more you promote your camp, the more impressions you make, the greater your event sign-ups and revenue.

Quick, Easy Tips to Boost Sign-Ups

It’s common practice in event marketing to offer special incentives that add value and encourage prospects to sign-up. Tools like Event Manager give you controls to easily manage incentives. For instance, you can:

1. Offer a payment plan.

Because most camp registration fees can be substantial (anywhere from $199 to $600 per week), you may want to offer the option of paying in installments. This is particularly attractive to cash-strapped families and helps set your camp apart from others.

Event Manager gives you controls to set the number of payments, the required down payment, and the last acceptable collection date.

2. Set an early-bird discount.

People love getting a bargain. In Event Manager, you can plug in the early-bird registration fee and the date you want to have it expire. The software will automatically update the registration page with your new price when the expiration date passes.

3. Offer a sibling/friend discount.

Chances are good that parents will be signing up more than one child or know someone who is interested in attending camp with their child. You can encourage parents to register a family member or friend by offering a discount on multiple registrations. A common offer: “Register One Camper, Get Half Off the Second Registration”.

Again, Event Manager gives you controls to set discounts for multiple registrations. No matter which incentive(s) you employ, make sure you promote the options in your marketing so parents know about it.

10 Ways to Boost Online Registrations (And Use Event Manager Software Like a Champ)

Woman using saved searches feature of Event Manager software to track registrations on laptop. Close view over shoulder of wooden desk with coffee.

The more registrations you get for your events, the more opportunity you create to grow your business, camp, sports league, or organization.

But how do you get the ball rolling? How do you get more registrations for your events?

Online registration software tools like Event Manager automate and organize event registration—and process and secure event payments. What you may not know is that the software also comes with a set of controls and features to drive demand and increase registrations.

Here’s a rundown of 10 ways to boost online event registrations and use Event Manager software like a champ.

1) Activate social media networking buttons on your registration pages.

Nothing is more powerful than a recommendation or endorsement from a friend or colleague. By activating the Twitter and Facebook buttons on your Event Manager registration pages, you make it easy for participants to share your event with others.

How to do it

Go to the Admin tab and check the box next to Display social networking links on your forms.

2) Add an event listing link to your website.

Event Manager includes a registration homepage—or event listing—of all your active and publicly available registration pages. Include it on your website to show everyone what’s going on at your facility.

How to do it

Go to the Admin tab. Copy the link under the Website Integration section. Add the link to a page, or multiple pages, on your website. Active events can be viewed in a list, calendar, and map format.

Online event registration form for fitness bootcamp with GetFit gym including banner image, branding, event description, and fields to collect registrant information. Shown on desktop computer.

3) Send emails to past participants.

Your past participants are likely to attend other events you hold. Sending an email about your upcoming event is the most direct way to communicate.

Start by selecting your email list in Event Manager. The list can be as broad or as specific as you’d like. Let’s say that you run an annual tournament. You can choose to include all past tournament participants in your list or just last year’s.

Once the list is pulled, an email to the group can be sent through Event Manager.

How to do it

Go to the Reporting tab. Select a form or forms, click the OK button, and then click the Update Registrant List button to generate the list.

Next, click the Email button. Write your email, and click the Send Email button as shown.

Screenshot showing email marketing features of event registration software on laptop

4) Use data to make decisions.

What do your past registrants have in common? Are there business opportunities you’re missing?

The Reporting tab in Event Manager gives you the option to select on event forms and custom fields — specific data that you’ve collected on registrants such as age, location, T-shirt size.

By diving deep into your data, you can identify trends and commonalities among your registrants. Then you can take the next step by sending targeted communications to those select groups.

How to do it

Go to the Reporting tab. Select your event forms and/or custom fields, click the OK button, and then click the Update Registrant List button. From there, you can either download the list as an Excel file or email the group directly from Event Manager.

5) Set early-bird pricing with an expiration date.

A savings incentive tied to an expiration date is a great way to generate early sign-ups.

How to do it

Select a form. Go to the Pricing tab. Click Yes next to Is your pricing based on registration date?

Enter the cutoff date. Then, enter the event registration fee before your cutoff date and the event registration fee on or after your cutoff date.

6) Set up and distribute promo codes.

Sending a promo code to a select group of prospective registrants promotes exclusivity and will ultimately increase event registrations. In Event Manager, you have the option of creating dollar and/or percentage discount codes that registrants can apply when signing up for your event.

How to do it

Select a form. Go to the Pricing tab. Check the box next to Enable promotional code discounts? Enter a code, and then enter a dollar or percentage discount as shown.

Discount pricing and promo codes for online event registration shown on tablet device

7) Set a seating capacity.

Scarcity increases demand and compels people to take action right away, rather than waiting. Put a limit on the number of spots available at your event—and communicate the limited availability in your marketing messages.

How to do it

Choose your event form in Event Manager. Go to the Advanced tab. Enter your seating limit next to Maximum form capacity. Once the limit is met, the registration form will close on its own.

8) Use the confirmation screen message and confirmation email to promote future events.

When an event registration is completed, a confirmation message appears on the screen, and a confirmation email is sent to the registrant. These are two ideal spots to highlight future events or membership specials.

How to do it

Select a form. Click on the Marketing tab. Click the Customize button next to Email Notification to update the confirmation email. Click the Customize button next to Registration Confirmation Screen to update the confirmation screen message.

9) Follow up on abandoned registrations.

You’re in the process of ordering a product online. Your phone rings. You get distracted. You don’t complete the order. It’s a common occurrence.

Event Manager gives you a tool to track pending and abandoned registrations so you can reach out to prospects and members sooner and turn them into event participants.

How to do it

Go to the Reporting tab. Select pending or abandoned in the Status dropdown box. Click the Update Registrant List button to generate the list.

10) Track what’s working so you can do more of it.

See a flurry of sign-ups once posting about your event on Facebook? Notice a group of registrations come in after sending your members an email?

Know the source. In Event Manager, you can add tracking code to the link to know from where each registration came and which marketing channels are working.

How to do it

Before adding your registration link to a Facebook post, an email or on the web, add &ref_id=UNIQUE SOURCE NAME to the end of your Event Manager registration link.

All registrations that come in from the link will be tagged accordingly with your source name in your Event Manager registration data.

Martial arts belt-testing online event registration form shown on desktop, tablet, and mobile devices.

Events strengthen retention and generate leads.

Apply these tips when using Event Manager to get your event seats filled and create more growth opportunities for your business.

15 Email Templates to Boost Fitness Sales

15 Fitness Email Templates photo

Email marketing can make or break your fitness membership sales process. Great emails increase membership sales while bad emails will send your hard-earned leads into the hands of a competitor. Getting it right means responding quickly, writing intriguing subject lines, and personalizing messages to your leads’ wants and needs.

These 15 email templates respond to the most common reasons people are interested in joining a gym. Use them along with the recommendations below to improve your email response rate and to drive more trials and sales to your fitness business.

6 Fitness Email Best Practices

1. Automate your emails: Leads are 900 percent times more likely to contact you again if you respond to their first inquiry within five minutes. That percentage drops if you wait ten minutes. Why does such a quick turnaround matter? Because 78 percent of customers buy from the first business that responds.

Of course, you and your staff can’t monitor new leads around the clock—so speeding up your response time means you’ll need to automate your responses. Fitness center software like Member Manager can send emails immediately after a new lead expresses interest. The dramatic drop in response time will decrease the likelihood of leads considering or bouncing to a competitor.

Member Solutions Member Manger Software- Email Marketing Template

2. Get their attention: Email inboxes are selective, competitive spaces. Subject lines are the first text that recipients see when choosing which emails they open. What you’ll see in our email templates is casual, emotive language that speaks directly to the goas that leads want to achieve.

Are they looking to lose weight? Achieve peak physical condition? Improve their health? It’s more likely that a person interested in your gym will open an email with a subject line that connects with him or her than generic phrases like “Following Up” or “Checking In”.

3. Personalize your emails: You’ll notice that these emails don’t focus on your gym. Rather, they focus on the reader. Don’t waste prospects’ time by telling them about your state-of-the-art equipment or your modern facility. Save that for when they come in for a trial membership or a first-time appointment. When they filled out your lead form, they had a specific goal in mind. In these emails, you’ll tell them how you can help them lose weight, build muscle, gain confidence, or meet new people.

Put yourself in your prospect’s shoes. Imagine what they want to hear. Remind them why they contacted you in the first place. Express empathy for their current position, and acknowledge how difficult it is to make a change. Explain how your services are different than what they’ve experienced at other fitness centers. Use positive and negative emotions to motivate leads to follow through on their original request.

4. Show proof: 78% of consumers read online reviews before making a purchase decision and need to read at least 10 reviews before trusting a business. Share a testimonial in your emails to leave a positive first impression and to satisfy the need for social proof. Edit your email templates to add quotes, photos, videos, or links to Yelp and Facebook.

5. Tell them what to do next: Emails to prospective gym members need a clear call-to-action that tells them what to do next. Should they call to start a free trial? Check out your online schedule to try a group class? Explain the next steps, and provide a convenient contact method. To create urgency, try including a limited time offer or bonus training session if they contact you quickly.

6. Don’t give up: 80 percent of sales require five follow-ups to close a deal. Sending this many emails manually is a tedious task. You can use your fitness center software to create an email flow to automatically communicate with new leads every few days.

Email Template on Laptop

How to Use Your Fitness Email Templates

These email templates are built in five-part flows to include testimonials, video links, personalization, and time-sensitive calls-to-action. Personally, I set up my software to send one email per day for five days. Afterward, I add unresponsive leads to my newsletter list so I can continue marketing to them. Once a lead has expressed a genuine interest in my services, I don’t give up until I hear from them or they unsubscribe.

Once you’ve downloaded your new email templates, tailor each message to your business by changing the contact information, testimonials, and website links. If you’re a Member Solutions client, you can upload these emails to your Member Manager software to create automated lead flows.

Want help with email templates or automation? Contact the Member Solutions team today.

About the author: Erik Charles Russell has been in the martial arts and fitness industry for more than 25 years. He owns Premier Martial Arts and Fitness in Watertown, NY. In 2015, he published a book based on his successes called The Art of Selling Memberships. The book became an international bestseller—hitting number one in three categories in the U.S., Australia, and Germany on Amazon.com

 

Download 15 Email Templates to Drive Trials and Sales.