3 Tips for Creating a Fun & Effective Member Appreciation Event

Have you thought of throwing a member appreciation event? Even if your studio hasn’t yet been given the green light to reopen, it’s worth the consideration and planning.

A member appreciation event will not only show members how much they’re appreciated, it can be an effective way to gently encourage members to get back in and train, a way to help members feel like they’re part of their martial arts and fitness family once again.

1.  Make it a Week-Long Celebration

When people think member appreciation events, most think of a day-long event. But in order to create as much momentum as possible, and get the most out of the planning you put into it, we suggest hosting a member appreciation week or even a member appreciation month.

Give your event a name like “Welcome Back, [Your Business Name] Family” or “Grand Reopening Extravaganza” to create excitement.

Consider putting a theme to each day of the week to make it more celebratory. Some ideas:

Motivational Monday: Share inspiring stories from members to motivate others. Post on social media. Hang up flyers in your studio.

Try it Tuesday: Encourage members to bring a friend to class to “try it out”.

Workout Wednesday: Promote a special workout or piece of gym equipment.

Thankful Thursday: Give every member that comes into your studio, or participates in a class, a small gift, like a branded cooling towel, cooling bandana or mask.

Feature Friday: Promote a new class, a new service, or a membership special.

Saturday Shout Out: Share words of praise from members about your instructors. Or send shout outs to staff members to show your appreciation. Post on social media. Hang up flyers in your studio.

Sunday Sweat: Promote a new class or popular class. Take photos and share on social media. Encourage members to take selfies and share them on your Facebook and Instagram pages with the hashtag #sundaysweat.

2. Run special offers

To help get members back in and encourage them to bring in their friends and family, consider running special membership offers during your event.

Remember: family and group memberships are at an all-time high now as people have watched family members and friends train at home online during quarantine. Consider adding and promoting a family and/or group discount during your member appreciation event to encourage family memberships and group memberships.

                                           Example of a family membership special.

3. Promote, and then promote some more

Once you figure out your member appreciation event details (name, day, time, location, event benefits and description, how to register/sign up), it’s time to get the word out.

First, check out our 12-step event checklist for planning success which boils down all the necessary elements of planning, promoting, and running your event.

Next: get to promoting the event! If anything, remember this: when you promote an event, promote it through ALL possible channels. Some people respond to emails; some on social media. Add your events everywhere your members will be!

  • Blog about it
  • Add a banner to your website
  • Post on social media several times leading up to the event
  • Create an event on Facebook
  • Spotlight the event in your member newsletter
  • Send an email to members about your event
  • Add a banner to your member portal

Sending emails and posting on social media several times leading up to the event is especially important as it helps build excitement. Utilize your member management software to quickly send emails to all your members.

If you use our Member Manager software, you can send both emails and text messages to all your members easily through the enhanced communication feature.


A final word on member appreciation events

While it’s important to plan and promote your event, it’s also important to have fun. Remember that your member appreciation event is celebrating the very heart of your studio — your members, their journeys, their success. Have fun. Celebrate. Appreciate.

Now it’s your turn. Have member appreciation tips of your own? Let us know in the comments!

For more on driving member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page; we’ll continue adding resources as they become available.

[Webinar] Special Event Ideas to Ignite Member Engagement

You’ve heard it before: The more engaged members are, the more loyal they become. The more loyal members are, the longer they’ll stay.

But now … Now the stakes are higher. Member retention has never been more important than it is today for your business.

As you begin to resume in-person training, or plan for your studio’s reopening, it’s time to focus heavy on member engagement. Time to put strong efforts into getting your members back and on track with their fitness routine. Committed to their goals. Feeling they’re part of their fitness family once again.

Join our webinar — Thursday, July 9 at 1 pm ET — for event tips, tools, and templates designed to move the needle on member engagement and loyalty.

In this webinar, we’ll cover:

  • Special offers to boost loyalty and increase new memberships 
  • Member appreciation strategies
  • Thank you vouchers for members
  • Tools and templates to move through event set-up at lightning speed
  • Best-practice tips to promote and run successful events

    If you can’t attend the webinar, register anyway. We’ll send you an on-demand link, so you can watch the replay anytime.

Register here. We look forward to seeing you!

For more on driving member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and Phone

Are you getting ready to resume in-person training? Need to take registrations online to limit your class size?

To help you meet current requirements — and get the right tools in your hands as quickly and as easily as possible, we’re offering Member Manager software and Event Manager software for a full 30 days for just $1.

To take advantage of this offer, grab a 1:1 session here with your Client Success Manager to review software options. 

1 Easy, Yet Effective, Way to Deliver Value to Your Members on a Recurring Basis

Remember March 2020?

Your state went on lockdown.

Your business temporarily closed.

But, you, being the rock star you are, quickly rose to the occasion.

You pivoted your business from in-person classes to online. You learned new video conferencing technology. You didn’t skip a beat.

You kept delivering value to your members — amid a pandemic.

We don’t need to tell you about the importance of delivering value to your members. You got that down.

Here, we want to share a quick, yet effective, way to keep the member value train going. One that leverages the virtual class offering you’ve worked so hard to build these past few months.

A Quick Win Using Something You Already Have

A massive silver lining coming out of the move to virtual classes is the ability to build your content library quickly. You’re already teaching classes and you have those classes recorded.

Now it’s time to share the classes to provide ongoing value to your members — and get the most use out of your videos.

One of the best ways to do that is through a member portal.

Sure, you’ve likely shared your videos on YouTube and Facebook, but by building up your member portal, you’ll create a Center of Value for your members that drives member engagement and retention, and helps set you apart.

Adding Video to Your Member Portal

“If you build it, they will come (back).”

Most member management software provides a member portal where members can view and pay their bill,  manage their member account, reserve their spot in class, complete online waivers. 

To go beyond that, and build up your member portal with your amazing video content, start by adding a custom tab to your member portal.

In Member Manager software, it’s easy.

Log in to Member Manager, then go to:

Setup > Personalize > Custom Tabs > Add Custom Tab

From there, fill in the fields:

Name: We suggest ‘Online Training’ or ‘Virtual Training’

Type: Select ‘HTML Supported’

HTML Supported Content: Type in your description (example: All Belts Kids, Teens, & Adults Virtual Training)

After your description, drop in the embed code from YouTube, Facebook, Vimeo, or whatever video-sharing platform you use.

After the Upload

Now that you’ve added your virtual class recordings to your member portal, tell your members about it!

*  Blog about it.

*  Add a banner to your website.

*  Share it on social media.

*  Add it to your newsletter.

*  Send an email to members.

Let members know that you’re continuing to add value to their membership. Spotlight specific, popular classes. Encourage members to check back as you add more and more videos to the portal.

Final Words

In today’s environment, a quality member experience is more important than ever to strengthen member retention and help members feel they’re part of their fitness family once again.

Use this simple, yet effective, tip to deliver value on a recurring basis, and make your member experience stand out.  



We’re here for you

 

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and Phone

Now’s the time to leverage the member management tools we can put at your fingertips!

To help you out, we’re offering Member Manager software for a full 30 days for just $1. Grab a 1:1 session with your Client Success Manager here to review software and member app options.