Elevating the Member Experience & Online Sales through Member Portal Enhancements

Think back to Fall of 2019, and…Woah, the way you do business certainly has changed!

Offerings that were previously taboo to the martial arts industry like virtual classes through Zoom, online parent-instructor enrollment conferences, virtual belt testings — they’re now all part of your day-to-day.

What else has changed over the past year? Consumer behavior, experience, and expectations. With this, you had to pivot your business model to accommodate this level of consumerism for your members.  

Your members are now participating in classes virtually.

They’re interacting with you and your staff online.

They’re reserving spots ahead of time for in-person training.

And when they’re not working out or participating in class, they’re spending more time browsing their social media newsfeeds … more time making purchases online … more time enjoying (and expecting) quick and convenient doorstep service from businesses like Amazon and DoorDash.

Major Enhancements Coming to the Member Portal This October

To help you meet the needs of your members — and prospective members — in this increasingly instant and digital world, we’re happy to announce that we’re bringing several major enhancements to the table.

This October, the online store, along with the online enrollment/renewal tools within Member Manager software, will be completely redesigned to elevate your members’ experience, and help your business boost its online sales.

What’s in “Store”?

The new Marketplace will completely reorganize the online store for an enhanced online shopping experience. Members will be able to choose between products, services, and packages, do a keyword search across all categories, and easily add items to their cart.

If an item is out of stock, the ability to adjust the quantity and add to cart is hidden and replaced by an “Out of Stock” label — making it easier for you to manage inventory and demand.  

Within the Marketplace, members can also purchase services and packages like a group of private lessons — and select a member for that service or package from a drop-down menu.

Promo Codes & Payment

Sending a promo code to your members or a select group of members is a great way to promote exclusivity and drive online sales — especially during the holiday shopping season.

With the Marketplace, members will have the ability to add a promo code prior to checkout to receive a discount on their purchase. 

Online Enrollment & Renewal Tools

If your members are participating in classes virtually, chances are not all members are available in-person to sign paper enrollment forms.

The new online enrollment and renewal process will take care of this — making it easy for your members and prospective members to quickly renew or activate a membership from the comfort of their homes. 

Upon clicking the Join Now button, members will be directed through a few simple steps to identify who the membership is for, enter their payment method for recurring billing, review their membership terms, and finally complete the enrollment process by signing on the dotted line.

Coming This October

Using a member portal has always been a great way to continually deliver value, build community, increase engagement, and drive online sales among your member base.

Now, we can’t wait to take the Member Portal even further.  

We look forward to bringing these new enhancements to you to boost your membership and product sales and elevate the member experience even more.

If you have any questions, feel free to contact our Client Success Team at any time.

1 Easy, Yet Effective, Way to Deliver Value to Your Members on a Recurring Basis

Remember March 2020?

Your state went on lockdown.

Your business temporarily closed.

But, you, being the rock star you are, quickly rose to the occasion.

You pivoted your business from in-person classes to online. You learned new video conferencing technology. You didn’t skip a beat.

You kept delivering value to your members — amid a pandemic.

We don’t need to tell you about the importance of delivering value to your members. You got that down.

Here, we want to share a quick, yet effective, way to keep the member value train going. One that leverages the virtual class offering you’ve worked so hard to build these past few months.

A Quick Win Using Something You Already Have

A massive silver lining coming out of the move to virtual classes is the ability to build your content library quickly. You’re already teaching classes and you have those classes recorded.

Now it’s time to share the classes to provide ongoing value to your members — and get the most use out of your videos.

One of the best ways to do that is through a member portal.

Sure, you’ve likely shared your videos on YouTube and Facebook, but by building up your member portal, you’ll create a Center of Value for your members that drives member engagement and retention, and helps set you apart.

Adding Video to Your Member Portal

“If you build it, they will come (back).”

Most member management software provides a member portal where members can view and pay their bill,  manage their member account, reserve their spot in class, complete online waivers. 

To go beyond that, and build up your member portal with your amazing video content, start by adding a custom tab to your member portal.

In Member Manager software, it’s easy.

Log in to Member Manager, then go to:

Setup > Personalize > Custom Tabs > Add Custom Tab

From there, fill in the fields:

Name: We suggest ‘Online Training’ or ‘Virtual Training’

Type: Select ‘HTML Supported’

HTML Supported Content: Type in your description (example: All Belts Kids, Teens, & Adults Virtual Training)

After your description, drop in the embed code from YouTube, Facebook, Vimeo, or whatever video-sharing platform you use.

After the Upload

Now that you’ve added your virtual class recordings to your member portal, tell your members about it!

*  Blog about it.

*  Add a banner to your website.

*  Share it on social media.

*  Add it to your newsletter.

*  Send an email to members.

Let members know that you’re continuing to add value to their membership. Spotlight specific, popular classes. Encourage members to check back as you add more and more videos to the portal.

Final Words

In today’s environment, a quality member experience is more important than ever to strengthen member retention and help members feel they’re part of their fitness family once again.

Use this simple, yet effective, tip to deliver value on a recurring basis, and make your member experience stand out.  



We’re here for you

 

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

Event Registration Software on Laptop Tablet and Phone

Now’s the time to leverage the member management tools we can put at your fingertips!

To help you out, we’re offering Member Manager software for a full 30 days for just $1. Grab a 1:1 session with your Client Success Manager here to review software and member app options.