How you prepare for back-to-school season can dictate the success of your martial arts business for the entire year. For the best results, you need solid marketing strategies and the tools and technology to carry out those strategies. The right tools will make your back-to-school marketing more effective, your events more profitable and your operations more efficient.
Take a look at our top picks for back-to-school tips and tools. Each tip is paired with a list of tools that will help you grow your school.
Email Marketing and Text Messaging
Launch an email campaign to target members who were inactive or dropped out over the Summer. Consider pairing your emails with text messages that include special offers for returning students.
Member Manager Software – Martial arts software that includes email marketing, lead tracking, and follow-up
iContact – Email marketing platform (integrates with Member Manager)
Mobiry – Text message-based coupons and promotional codes (integrates with Member Manager)
Back to School Events
Plan buddy days, community events, anti-bullying talks and PTO seminars to engage with active students and attract new prospects.
Event Manager Software – Online event registration software
Event Pick List – List of themes and concepts for Martial Arts school events
Bullying Prevention – 10 ways to participate in National Bullying Prevention Month
Websites & Web Advertising
Before the Fall, invest in optimizing your site to increase your traffic and leads. During Back to School season, increase your Google Ads bids temporarily to drive even more people to your site.
97 Display – Internet Marketing agency that creates Martial Arts and Fitness websites that grow member counts
Google Ads – Advertising platform for Google Search, YouTube, Maps and more
Prior to Back to School season, put together your plan for social media. Train your staff on how you’d like them to use social media and get everyone in the habit of posting regularly. Don’t forget, you can also make use of social media advertising.
Facebook Groups – Communicate with students, prospects and community members through Groups
Facebook Live – Live video stream
Facebook Ads – Targeted advertising on Facebook
If you keep your school running smoothly, you’re far less likely to get complaints from your members. Not to mention, you’ll simplify your job as a school owner … and probably be a better teacher and boss because of it!
Member Manager Software – All-in-one martial arts software for lead generation, scheduling, point of sale, billing and more
Member Solutions’ Billing Manager – Martial arts billing, payment processing and membership contract management (integrates with Member Manager)
Intuit Quickbooks – Accounting software (integrates with Member Manager)
Sage 50 – Accounting software (integrates with Member Manager)
Incorporate these tools into your back-to-school strategy to grow your school’s memberships and maximize your earnings this fall.