Elevating the Member Experience & Online Sales through Member Portal Enhancements
Think back to Fall of 2019, and…Woah, the way you do business certainly has changed!
Offerings that were previously taboo to the martial arts industry like virtual classes through Zoom, online parent-instructor enrollment conferences, virtual belt testings — they’re now all part of your day-to-day.
What else has changed over the past year? Consumer behavior, experience, and expectations. With this, you had to pivot your business model to accommodate this level of consumerism for your members.
Your members are now participating in classes virtually.
They’re interacting with you and your staff online.
They’re reserving spots ahead of time for in-person training.
And when they’re not working out or participating in class, they’re spending more time browsing their social media newsfeeds … more time making purchases online … more time enjoying (and expecting) quick and convenient doorstep service from businesses like Amazon and DoorDash.
Major Enhancements Coming to the Member Portal
To help you meet the needs of your members — and prospective members — in this increasingly instant and digital world, we’re happy to announce that we’re bringing several major enhancements to the table.
With the upcoming software release, the online store, along with the online enrollment/renewal tools within Member Manager software, will be completely redesigned to elevate your members’ experience, and help your business boost its online sales.
What’s in “Store”?
The new Marketplace will completely reorganize the online store for an enhanced online shopping experience. Members will be able to choose between products, services, and packages, do a keyword search across all categories, and easily add items to their cart.
If an item is out of stock, the ability to adjust the quantity and add to cart is hidden and replaced by an “Out of Stock” label — making it easier for you to manage inventory and demand.
Within the Marketplace, members can also purchase services and packages like a group of private lessons — and select a member for that service or package from a drop-down menu.
Promo Codes & Payment
Sending a promo code to your members or a select group of members is a great way to promote exclusivity and drive online sales — especially during the holiday shopping season.
With the Marketplace, members will have the ability to add a promo code prior to checkout to receive a discount on their purchase.
Online Enrollment & Renewal Tools
If your members are participating in classes virtually, chances are not all members are available in-person to sign paper enrollment forms.
The new online enrollment and renewal process will take care of this — making it easy for your members and prospective members to quickly renew or activate a membership from the comfort of their homes.
Upon clicking the Join Now button, members will be directed through a few simple steps to identify who the membership is for, enter their payment method for recurring billing, review their membership terms, and finally complete the enrollment process by signing on the dotted line.
Coming Soon to the Member Portal
Using a member portal has always been a great way to continually deliver value, build community, increase engagement, and drive online sales among your member base.
Now, we can’t wait to take the Member Portal even further.
We look forward to bringing these new enhancements to you to boost your membership and product sales and elevate the member experience even more.
If you have any questions, feel free to contact our Client Success Team at any time.