Business Strategy Archives | Member Solutions

Free Trial tile letters on top of notepad with coffee and office items on desk.

Business Strategy, Marketing, Martial Arts, Sales

August 1, 2018

How to Use Trial Memberships in Martial Arts

We debate the best way to structure trial memberships in the martial arts industry: Should prospective members pay? Does it make sense to offer a class or classes for free? The core of the trial membership discussion surrounds how to attract new people to your martial arts school while maintaining, communicating, and demonstrating value. Benefits […]

Business Strategy, Customer Service, Finance, Fitness, Retention

July 26, 2018

How to Avoid Financial Disputes with Your Gym Members

Member-owner relationships are a bit like marriages. You work hard to cultivate strong, long-lasting bonds. You do all you can to show you care and provide what your member needs. Despite that effort, you can still find yourself dealing with absences, arguments, and painful breakups caused by disagreements about money. Among married couples, financial disputes […]

Business Strategy, Fitness, Retention

September 5, 2017

Guest Post: The Health of Your Gym

Warning: This is going to be a hard read if you’re eating. It’s a bit ironic that facilities for our health can pose bacterial harm if not properly cleaned. Although places like gyms are not number one on the list of highly germ populated public locations, they can be one of the most common areas […]

Business Strategy, Finance, Fitness, Martial Arts

July 27, 2017

Webinar: Uncover the Hidden Profit Center Inside Gyms & Martial Arts Studios

Can you turn a profit on your billing expenses? Expert sales consultant and school owner Erik Charles Russell says yes.

Business Strategy, Fitness, Marketing, Martial Arts, Sales

July 3, 2017

Webinar: Lead to Member: Thinking Long-Term with Your Website

Your website is a direct tie to your business’s bottom line. If it’s not converting your leads to long-term members, you’re losing out on important opportunities to grow. In this webinar, you’ll learn strategies from experts on how to: Generate leads more effectively in your area Use best practices for selling trial memberships Overcome common […]

Business Strategy, Marketing

April 26, 2017

Branding, Websites, UX, & SEO: Use What We Learned to Benefit Your Business

Navigating the rebranding process and launching a completely new, optimized website wasn’t easy. But it gave the Member Solutions team valuable insight into the kind of planning, techniques, and development required. To help you out, we asked our marketing department, “What did you learn from our recent rebrand and the launch of our new site?” […]

Business Strategy, Contracts, Finance, Fitness, Martial Arts

April 7, 2017

10 Ways to Reduce Your Delinquency Rate & Increase Cash Flow

In the 26 years that Member Solutions has been in business, we’ve discovered that there are ways to alter member payment behaviors to ensure prompt and predictable cash flow to your facility. Here are 10 tips to reduce your delinquencies and facilitate collections with our managed billing services. 1. Avoid statement or coupon billing methods […]

Tag: Business Strategy