Why Involuntary Attrition Is Killing Your Member Retention
When you’re losing the battle for member retention, it’s impossible to ignore. Complaints, poor attendance, and painful cancellations show a clear problem. But what about when content members disappear without…
Make Email Newsletters Work for Your Fitness Business
Do you send an email newsletter for your business? If the answer is yes, great! You’ll see some great tips later on to get your email newsletters performing even better….
10 Ways To Increase Gym Revenue Without Selling More Memberships
Most gym owners drive business growth in two ways: by finding new members and by keeping the members they already have. While marketing and retention are great for growing your…
8 Fun & Easy Holiday Event Ideas
Here in Philadelphia, the fall weather is finally settling in with cooler temperatures, changing leaves, and Eagles football. What may not come to mind immediately is that it also is…
4 Steps to a Genuine Membership Sales Pitch
Does selling memberships make you feel greasy? Think of it this way: Your sales process is the key to not only more money for your martial arts school but also…
Video Marketing for Martial Arts
If you haven’t noticed video marketing taking over the internet, then you haven’t been active online for the past few years. More than for showcasing cats and other miraculous feats,…
7 Ways to Handle Late Member Payments
Asking your students for money is never easy. When a member of your martial arts school doesn’t pay on time, it’s tempting to let the delinquency slide to avoid…
How to Use Trial Memberships in Martial Arts
We debate the best way to structure trial memberships in the martial arts industry: Should prospective members pay? Does it make sense to offer a class or classes for free?…
How to Avoid Financial Disputes with Your Gym Members
Member-owner relationships are a bit like marriages. You work hard to cultivate strong, long-lasting bonds. You do all you can to show you care and provide what your member needs….
How to Use Your Martial Arts Blog to Get More Leads
A blog is one of the best marketing tools to increase website leads—which results in more students—for your martial arts school. The way you maximize your lead-generating blog is through…
