Easy 12-Step Event Checklist for Planning Success
Whether you're new to event planning or you're a seasoned professional, an event checklist can help you reduce stress and delight attendees with an exceptional experience. We've identified twelve simple steps to the event-planning process…
How to Plan Martial Arts Birthday Parties for Kids
Birthday parties are a super versatile tool that can directly impact the bottom line and immediate cash flow of your martial arts school. Four major benefits include: Getting leads and new members Creating business partnerships…
Why Involuntary Attrition Is Killing Your Member Retention
When you’re losing the battle for member retention, it’s impossible to ignore. Complaints, poor attendance, and painful cancellations show a clear problem. But what about when content members disappear without notice?While on the surface it…
Make Email Newsletters Work for Your Fitness Business
Do you send an email newsletter for your business? If the answer is yes, great! You’ll see some great tips later on to get your email newsletters performing even better. If the answer is no,…
10 Ways To Increase Gym Revenue Without Selling More Memberships
Most gym owners drive business growth in two ways: by finding new members and by keeping the members they already have. While marketing and retention are great for growing your community, they represent only a…
8 Fun & Easy Holiday Event Ideas
Here in Philadelphia, the fall weather is finally settling in with cooler temperatures, changing leaves, and Eagles football. What may not come to mind immediately is that it also is the perfect season to plan…
4 Steps to a Genuine Membership Sales Pitch
Does selling memberships make you feel greasy? It shouldn't! Think of it this way: Your sales process is not only the key to more money for your martial arts school—it's also the way to discover…
Video Marketing for Martial Arts
If you haven’t noticed video marketing taking over the internet, then you haven’t been active online for the past few years. More than for showcasing cats and other miraculous feats, video marketing has the kind…
7 Ways to Handle Late Member Payments
Asking your students for money is never easy. When a member of your martial arts school doesn’t pay on time, it’s tempting to let the delinquency slide to avoid confrontation. But you run a business.…
How to Use Trial Memberships in Martial Arts
We debate the best way to structure trial memberships in the martial arts industry: Should prospective members pay? Does it make sense to offer a class or classes for free? The core of the trial…
