- Introduction
- The Cost of Video Marketing in Martial Arts
- Social Media Accounts
- Video Editing Software
- Professional Video Marketing
- Video Return on Investment (ROI)
- Video Marketing Tips for Martial Arts Schools
- Videos to Share on Social Media & Your Website
- Go the extra step in video marketing
- Increase Martial Arts Retention with Video Marketing
- Create Technique Videos for Students & Staff
- Where to save your technique videos for student access
- How to use technique videos to help your staff in class
- Key Video Marketing & Retention Points
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Video Marketing for Martial Arts
If you haven’t noticed video marketing taking over the internet, then you haven’t been active online for the past few years. More than for showcasing cats and other miraculous feats, video marketing has the kind of punch that martial arts schools need for attracting new students and keeping current students.
The Cost of Video Marketing in Martial Arts
Nothing! Video marketing is simple to do when your martial arts school has existing social media accounts and a website. If any of these elements are missing—particularly a branded website—address that first. 97Display is a great internet marketing agency for branded websites because it specializes in our industry. Check them out here.
Social Media Accounts
If you have your social media lined up, great! If not, signing up for these accounts is free:
- YouTube or Vimeo
- LinkedIn
You don’t need to sign up for every account. Focus on what makes sense for your school. We recommend that you start with Facebook and YouTube.
Video Editing Software
Basic video editing also comes standard on Apple products (iMovie) and Microsoft computers (Movie Maker in older versions of Windows and Story Remix in the Photos app of Windows 10). Even without experience, you can shoot video on a smartphone—yours or one of your staff member’s—edit on your computer, and upload to your social media accounts and blog for free.
Professional Video Marketing
If you’re ready to step up your video quality beyond the ability of a smartphone, professionally filmed videos are a great idea. We recommend planning a budget and saving for a professional video as a long-term investment. If your school is ready for it, we encourage you to take the leap of faith.
Why: Hosting a professional video ad on your martial arts school’s website is the push already-interested prospects need to choose your school rather than your competition. And if you’re experiencing rapid growth, you will make up the cost in new students.
Video Return on Investment (ROI)
The cool part about investing your valuable time in creating videos is that once the work is done, those videos are yours to distribute and reuse as you want. You gain endless return on marketing and retention material that can cost nothing out-of-pocket if you choose.
Video Marketing Tips for Martial Arts Schools
Video marketing strategy relies on distribution for exposure. Social media plays a key role in telling your school’s story to people who otherwise may not know about martial arts or your business.
Videos to Share on Social Media & Your Website
Video has the ability to connect with audiences in ways that text or photos alone may not. Student/parent testimonials, student accomplishments, belt testing, community events, school demos, and competitions should all go online. The point is to showcase what makes your martial arts school unique and valuable to the local community.
If you or a staff member can’t capture video, ask parents or family members if you can share footage that they took. Regardless of how you get your video, always ask parental or guardian consent first. A way to address consent early is to include a photography and videography release waiver with new student contracts.
Post videos to your strongest online channels (e.g. Facebook and website) with a short description of what’s happening in the video. Make sure your post settings allow for sharing. If you prefer to avoid vetting negative comments, you can turn them off.
Go the extra step in video marketing
If you want more people to see your video, and you have extra cash in your marketing budget, boost your video post on Facebook. You then can create audiences in Facebook ads based on the people who watched your sponsored content for more than 30 seconds.
Increase Martial Arts Retention with Video Marketing
Sharing videos on social media also is effective for retaining your current students. Showing off your school’s expertise, staff, and student achievements boosts student and family morale. Students will want to stay in a community where they feel appreciated, acknowledged, and supported. Video is an easy way to do that.
Create Technique Videos for Students & Staff
An internal way to increase student retention is to record technique videos with one of your top instructors. Creating technique videos helps:
- students feel more confident practicing at home (looping back to the idea of feeling supported) and
- to promote instructional consistency across staff members.
Film two versions for each technique: a step-by-step version that breaks down what students are expected to learn and a version that shows what the moves look like when performed at full speed.
Where to save your technique videos for student access
Have a website developer make a password-protected database where you can upload and store technique videos. You can create a universal password to give out to new students when they join your school. If you need an immediate, lower-cost option, a private Facebook group is another great option.
How to use technique videos to help your staff in class
Technique videos help remind staff how to break down the day’s lesson in a way that is consistent and informative. Keep a tablet near your mats for instructors to reference in case they forget how to walk students through techniques step-by-step.
Key Video Marketing & Retention Points
- Video marketing is easy to include in your existing marketing strategy. Once you make a video, repurpose it how you like.
- DIY videos are free to make and distribute.
- Share your videos on social media and your website, preferably on your blog.
- Sharing videos boosts student and family pride in being involved in your school and the martial arts community.
- Technique videos keep your staff’s instruction consistent.
- Technique videos help students feel confident about practicing at home and coming back to class prepared.
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I love how video marketing is presented as an affordable way to connect with both potential and current students. It’s a great way to give people a glimpse of what your school is all about. Technique videos also seem like a powerful tool for ongoing training!
I love the idea of using video content to engage students beyond just advertising. Technique videos are a great way to keep students practicing at home and keep them motivated.
I love how video marketing can be such a cost-effective way to engage with both prospective and current students. By sharing technique videos, schools can not only enhance learning but also build a stronger connection with their community.
I really like how video marketing isn’t just for attracting new students, but also for keeping them engaged over time. Technique videos for students and staff are such a smart way to enhance learning and build a stronger community within the school.
The ROI of video marketing is often underestimated, especially in the context of student retention. Regular video updates not only keep your students engaged, but they also show that your school is active and invested in their learning journey. It’s a win-win!
I love how video content can be used to reinforce techniques for both students and staff. It’s a win-win for retention and overall skill development!
Great insights on video marketing for martial arts schools! One key benefit of technique videos is that they not only attract new students but also help current students refine their skills outside of class. Do you have any recommendations on the best platforms for storing and organizing these videos for easy student access?
Great point on using technique videos to support staff in class. We started building a small video library for our instructors, and it’s made onboarding and consistency so much easier.
Love how this breaks down the practical benefits of video for martial arts schools—especially the part about using technique videos for staff training. It’s easy to overlook how much those internal resources can elevate class consistency.
Great reminder that video marketing isn’t just for attracting new students—it’s also key for boosting retention. Sharing technique clips helps students stay engaged between classes and reinforces what they’ve learned.
Totally agree that video content has become essential for martial arts schools. We’ve started sharing short technique breakdowns on Instagram and noticed better engagement and even a few walk-ins asking about those moves!