Chris oversees all marketing, sales, and customer experience initiatives at Member Solutions, driving demand generation, customer acquisition, and strategic growth. With a strong background in SaaS, automation, and digital marketing, he builds scalable strategies that connect product value with customer needs. A creator and technologist at heart, Chris has spent decades working across product, sales, marketing, and leadership. He was asked to lead the company’s marketing team through a high-pressure “War Room” period, balancing cost-cutting with the need to deliver stronger results. He has also led major AI adoption initiatives at scale, earning recognition for driving some of the most impactful organizational changes in sales and marketing enablement. Colleagues often describe Chris as the “glue guy” — someone who can listen, communicate, and connect with people across all levels of the business. He thrives on transparent communication and focuses on building on the strengths of those around him, helping individuals discover their superpowers while elevating team performance. Known for rigorous execution and disciplined strategy, Chris ensures that once a plan is set, the team maintains focus and pushes through until the finish line.