martial arts member value

 June 29, 2020

1 Easy & Effective Way to Deliver Value to Members on a Recurring Basis

Remember March 2020?

Firstly, your state went on lockdown.

Secondly, your business temporarily closed.

But, you, being the rock star you are, quickly rose to the occasion.

You pivoted your business from in-person classes to online and learned new video conferencing technology, all without skipping a beat.

Amid the pandemic, you kept delivering value to your members.

We don’t need to tell you about the importance of delivering value to your members. Above all, you got that down.

Here, we want to share a quick, yet effective, way to keep the martial arts member value train going. One way that leverages the virtual class offering you’ve worked so hard to build these past few months.

 

A Quick Win Using Something You Already Have to Increase Martial Arts Member Value

 

A massive silver lining coming out of the move to virtual classes is the ability to build your content library quickly. You’re already teaching classes and you have those classes recorded.

Now it’s time to share the classes to provide ongoing value to your members. In addition, you’ll get the most use out of your videos.

One of the best ways to do that is through a member portal.

Sure, you’ve likely shared your videos on YouTube and Facebook, but by building up your member portal, you’ll create a Center of Value for your members that drives member engagement and retention, and helps set you apart.

 

Adding Video to Your Member Portal to Increase Martial Arts Member Value

 

“If you build it, they will come (back).”

Most member management software provides a member portal where members can view and pay their bill,  manage their member account, reserve their spot in class, complete online waivers. 

To go beyond that, and build up your member portal with your amazing video content, start by adding a custom tab to your member portal.

In Member Manager software, it’s easy.

Firstly, log in to Member Manager, then go to:

Setup > Personalize > Custom Tabs > Add Custom Tab

From there, fill in the fields:

Name: We suggest ‘Online Training’ or ‘Virtual Training’

Type: Select ‘HTML Supported’

HTML Supported Content: Type in your description (example: All Belts Kids, Teens, & Adults Virtual Training)

After your description, drop in the embed code from YouTube, Facebook, Vimeo, or whatever video-sharing platform you use.

 

After the Upload

 

Now that you’ve added your virtual class recordings to your member portal, tell your members about it!

*  Firstly, blog about it.

*  Secondly, add a banner to your website.

*  Thirdly, share it on social media.

*  Fourthly, add it to your newsletter.

*  Finally, send an email to members.

Above all, let members know that you’re continuing to add to your martial arts member value. For instance, spotlight specific, popular classes. Encourage members to check back as you add more and more videos to the portal.

 

Final Words About Martial Arts Member Value

 

In today’s environment, a quality member experience is more important than ever to strengthen member retention and help members feel they’re part of their fitness family once again.

In conclusion, use this simple, yet effective, tip to deliver value on a recurring basis, and make your member experience stand out.



We’re here for you

Need 1:1 guidance? Book a 30-minute session with your Client Success Manager.

For more tools, templates, strategy guides, and resources to drive member engagement and business growth amid COVID-19, visit our Business Resource Page. Be sure to bookmark the page, too; we’ll continue adding resources as they become available.

In this together

 

Event Registration Software on Laptop Tablet and Phone

Now’s the time to leverage the member management tools we can put at your fingertips!

To help you out, we’re offering Member Manager software for a full 30 days for just $1. Grab a 1:1 session with your Client Success Manager here to review software and member app options. 

propelling profits

Download the FREE RESOURCE: Propelling Profits: How to Increase Your In-Studio Cash & Average Sale Per Member

5 thoughts on “1 Easy & Effective Way to Deliver Value to Members on a Recurring Basis

  1. Heya i’m for the first time here. I came across this board and
    I find It really useful & it helped me out much.
    I hope to give something back and help others like you aided me.

  2. Just wish to say your article is as astonishing. The clearness on your submit is just nice and that i could assume you are knowledgeable on this subject. Fine along with your permission let me to snatch your feed to keep updated with forthcoming post. Thank you 1,000,000 and please keep up the rewarding work.|

  3. I think that everything published made a bunch of sense. But, what about this? suppose you composed a catchier title? I am not suggesting your content isn’t good, but suppose you added something that grabbed folk’s attention? I mean BLOG_TITLE is a little plain. You should look at Yahoo’s front page and watch how they create article titles to grab viewers interested. You might add a related video or a picture or two to get readers excited about everything’ve got to say. In my opinion, it could make your posts a little bit more interesting.|

  4. Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently rapidly.|

  5. I like the helpful information you provide in your articles. I’ll bookmark your weblog and check again here regularly. I am quite sure I’ll learn a lot of new stuff right here! Best of luck for the next!|

Leave a Reply

Your email address will not be published. Required fields are marked *

About Us

Leading provider of billing and member management solutions. Proudly serving the martial arts and fitness industry since 1991.