October 11, 2016

100 Martial Arts Students in 90 Days: A Marketing Must-Do List

Marketing is one of the important keys to a successful Martial Arts school. Unfortunately, many school owners get overwhelmed and lost in all the options that are out there. When I planned to open my second location in March 2014, I knew a solid marketing plan would be key to a successful launch. Utilizing the… Read More »

Drills to Overcome Objections in Membership Selling

  “I would love to do this but I have to first clear it with my wife,” or “I can’t really commit to this right now,” or “My son has never really stuck to anything for any period of time and I don’t want to waste my money,” or “I just don’t have any time… Read More »

Help! What’s a Good Member Retention Rate for Fitness and Martial Arts Programs?

It’s difficult to suggest generic guidelines for retention. For one thing, your member retention rate (or retention percentage) will surely vary between your programs. Martial Arts will tend to be stronger than general Fitness, and special programs such as Kickboxing or Boxing, can go either way. I’ll give you a general answer, having worked with… Read More »

1 Easy Trick to Increase Your Gym Membership Selling Skills

How well do you know your sales team? Does it handle telephone inquiries properly? How is it doing with their tours? Are trials converting to new members? If you answered any of these questions without referencing a number or percentage, you’re missing out on one of the easiest ways to increase gym membership selling skills.… Read More »

Why Your Gym Needs a Mobile App

With all the other technology and marketing you invest in for your fitness business, you’re probably wondering, why does my gym need a mobile app? Let’s start with the facts: 72% of people in the US have smartphones In 2015, Americans spent an average of 3 hours and 40 minutes per day on their mobile… Read More »


September 1, 2016

How to Handle Membership Cancellations with Ease

20% of calls to the Member Solutions’ call center are about customer cancellation inquiries. It can be the most challenging type of call. A member has stopped attending class, has stopped making payments, and wants out of the membership agreement. Although you as the business owner are legally correct to enforce the terms of the… Read More »