TikTok Fitness Trends: What Gym Owners Need to Know About Going Viral

Your members spend a lot of time on TikTok. Every day, they watch fitness influencers trying new workouts, showing off gym gear, and sharing transformation stories. If you run a gym or martial arts studio, you’re probably asking yourself: which of these viral fitness trends are worth paying attention to, and which could actually help grow your business?

TikTok isn’t just another social app. As of April 2024, it has about 1.58 billion monthly active users, making it the fifth most popular social platform worldwide. With roughly 16,000 videos uploaded every minute, over 23 million each day, fitness content is everywhere, capturing billions of views. People turn to TikTok for fresh fitness ideas and motivation, and many base their workout choices on what’s trending there.

That said, not every viral trend will translate into more gym memberships or higher engagement for your business. Some trends are just for entertainment, while others show real shifts in how people want to exercise. Understanding which TikTok fitness trends have staying power is key to making smart decisions.

In this article, I’ll help you cut through the noise. You’ll learn which trends matter and how to spot those that fit your gym’s brand.

The Business Impact of Fitness Trends on TikTok

Before we jump into specific trends, it’s important to understand why TikTok fitness content matters to your gym or studio.

TikTok has become a major influence on how people discover and choose workouts. This influence affects your members’ expectations and can directly impact your gym’s growth.

When a workout or challenge goes viral on TikTok, it doesn’t just stay online. It drives real interest in certain exercises, equipment, and training styles. If you’re paying attention, you can turn these moments into opportunities to attract new members and keep your current ones engaged. But ignoring these shifts means you might miss out on what people are excited about right now.

Here’s how TikTok fitness trends can impact your business:

• Drive Demand for Equipment: Popular workouts often lead to a surge in interest for specific gear, like kettlebells, resistance bands, or treadmills. Offering these can make your gym feel fresh and relevant.
• Shape Class Offerings: Viral workout styles, like HIIT circuits, dance-based classes, or bodyweight training, push gyms to update their schedules to match what people want to try.
• Increase Member Motivation: Social media challenges like the “75 Hard” inspire commitment, encouraging members to come regularly and push themselves.
• Engage Younger Audiences: TikTok is where many Gen Z and millennials find their fitness inspiration. Tapping into trends on the platform helps you connect with these important groups.
• Build Community and Social Proof: When members share their workouts and progress on TikTok, it creates word-of-mouth marketing for your gym and fosters a supportive community vibe.

Recent statistics support this claim: 63% of gym-goers report discovering new workouts through studio websites or social media, particularly on platforms like TikTok, Instagram, and Facebook. Younger generations rely heavily on these sources to find fresh fitness ideas and stay motivated.

Knowing this gives you a clear edge. Instead of chasing every passing fad, you can focus on trends that truly resonate with your members and potential customers. Aligning your offerings with what’s trending on TikTok makes your gym more attractive, relevant, and ready for growth.

TikTok Fitness Trends 2025: What’s Actually Worth Your Time

Not every viral workout is a good fit for your gym or studio. Some trends offer real value and lasting impact, while others are just passing fads. Knowing which ones to focus on can help you stay relevant and keep your members engaged without chasing every new craze.

Here are TikTok fitness trends that stand out because they meet real needs and present clear opportunities for your business.

1. Functional Fitness and Movement Quality

One of the most significant fitness trends on TikTok right now centers on functional movement and mobility work. Influencers are sharing exercises that improve everyday movement patterns, correct posture, and help prevent injuries.

Why It Matters for Your Gym:

Many of your members spend hours at desks or have limited mobility, leading to pain or movement issues. Functional fitness tackles these problems head-on, making it more than just a trend. It’s a practical approach with lasting benefits. Unlike flashy workouts that fade quickly, functional training meets a real demand for better health and movement.

How to Implement:

• Add movement screening for new members to identify imbalances or limitations.
• Offer mobility or corrective exercise classes tailored to improving movement quality.
• Create dedicated spaces with equipment like foam rollers, bands, and balance tools.
• Partner with physical therapists or movement experts to bring authority and trust to these programs.

2. Hybrid Training Formats

TikTok creators are blending fitness styles in fresh ways. Combining yoga flows with strength training, martial arts moves with cardio, or dance sequences with functional exercises.

Business Opportunity:

These hybrid workouts attract members who get bored with traditional classes. They offer variety and fun without requiring you to hire a full roster of specialists. Plus, mixing modalities can help your gym stand out by offering unique, creative classes.

Implementation Strategy:

• Train your existing instructors to mix different fitness elements in their sessions.
• Develop class formats that combine two or more styles, appealing to a wider audience.
• Schedule hybrid classes during off-peak times to fill gaps and maximize space.
• Gather member feedback to refine and adjust offerings based on what’s most popular.

3. Equipment-Minimal Workouts

Many TikTok fitness trends center on workouts that utilize minimal to no equipment, such as bodyweight exercises, resistance bands, and straightforward routines. This trend really took off during the pandemic when people had limited access to gyms, and it’s stuck around because many appreciate how straightforward and accessible these workouts are.

Why It’s Good for Business:

Equipment-minimal workouts allow you to serve more members in smaller spaces without investing heavily in machines or weights. They also appeal to beginners or those who might feel overwhelmed by complicated gym equipment.

Practical Application:

• Designate areas in your gym specifically for bodyweight and band training.
• Offer “equipment-free” classes focused on these simple yet effective exercises.
• Develop outdoor workout programs that require minimal setup, perfect for fresh air and social distancing.
• Promote these accessible options to attract a wider range of members, including those new to fitness.

4. Form-Focused Content

More TikTok fitness creators are putting proper form front and center instead of just flashy lifts or complex moves. This focus on training safely and effectively speaks to people who want results without risking injury.

Member Retention Gold:

This approach matches what every good gym should prioritize, helping members learn correct technique and keeping them safe. Highlighting this can set your gym apart from competitors who push results over safety.

Marketing Angle:

• Create videos showing your trainers correcting form during sessions.
• Share tips on exercise modifications for different skill levels.
• Demonstrate proper progression so members know how to advance safely.
• Use this content to build trust and position your gym as a place where serious, safe training happens.

Trending Fitness Hashtags on TikTok and What They Mean

Hashtags help your videos show up in the feeds of users interested in fitness, whether they’re local to your area or fans of a specific workout style.

Here are some of the most popular fitness hashtags on TikTok and how you can use them to boost your gym’s presence:

• #GymTok
  This is the broad hashtag for all gym-related content. It’s perfect for showing off your facility, celebrating member wins, or sharing quick workout tips. Because it’s so popular, it can help you tap into a large, engaged audience.
• #FitnessMotivation
  People love inspiration, so use this hashtag when posting transformation stories, motivational quotes, or behind-the-scenes glimpses of your gym culture. It connects with viewers who want a little push to keep going.
• #WorkoutTips
  Educational content thrives here. Use this tag when you share advice on form, modifications, or training strategies. It positions your gym as a trusted source of knowledge and care.
• #FitnessCommunity
  This hashtag highlights the social side of fitness. Share clips of group classes, community events, or members supporting each other to show that your gym is more than just a place to work out. It’s a community.
• #FitnessJourney
  Longer stories fit here. Document member progress, goals, and milestones. This hashtag appeals to users invested in their own fitness transformations, making it relatable and motivating.

To make these hashtags work even better, pair them with location-specific tags like #[YourCity]Fitness to reach people nearby. Add niche hashtags like #MartialArts, #CrossFit, or #Pilates to attract followers interested in your gym’s specialties.

Using the right mix helps your content find the people most likely to become your next members.

TikTok Trending Sounds for Fitness Videos 2025

TikTok’s algorithm favors videos that use trending audio. When you use a trending sound, your video is more likely to appear on users’ “For You Pages” (FYP).

But not every popular sound fits fitness content or your brand’s message, so it’s important to pick carefully.

Here’s a breakdown of the types of sounds that work best for fitness videos this year and why:

• Motivational Speeches: Audio clips from well-known athletes, coaches, or motivational speakers tap into the emotional side of fitness. These sounds are perfect for transformation stories or workout motivation videos because they inspire viewers and create a sense of determination.
• Upbeat Music: Energetic, fast-paced music naturally matches the intensity of workouts. Using the right track can make your exercise demos more dynamic and keep viewers hooked from start to finish.
• Trending Challenges: Participating in viral challenges that align with your gym’s brand and audience is a great way to join conversations already happening on TikTok. This can increase your visibility and show that your gym is current and engaged with fitness culture.
• Original Audio: Creating your own audio, like quick training tips from your coaches, motivational messages, or fun gym announcements, lets you build a unique voice on the platform. Original sounds have the potential to go viral, bringing fresh attention to your business.

Choosing the right audio helps your gym connect with viewers on a deeper level and expands your reach in TikTok’s crowded space.

Pay attention to which sounds fit your message and audience, and you’ll see your content perform better.

Fitness Content Trends on Instagram and TikTok in 2025

TikTok is where most people discover new fitness content today. It’s built for short, snappy videos that quickly grab attention and showcase your gym’s energy and personality. This makes TikTok ideal for reaching a broad audience and sparking initial interest.

Instagram, on the other hand, offers a more detailed and personal way to connect. It’s the platform where you can share in-depth posts about your classes, highlight member success stories, and provide clear calls-to-action that encourage people to take the next step.

To get the best results, the most successful gyms use a cross-platform approach:

• Use TikTok for discovery by creating fun, engaging videos that introduce people to your gym’s vibe and training style.
• Leverage Instagram for conversion by posting more detailed content that answers questions, builds trust, and motivates viewers to become members.
• Repurpose your TikTok content for Instagram Reels, but tailor the captions, hashtags, and messaging to fit Instagram’s audience and tone.

Many gym owners are finding success by using TikTok videos as a teaser that drives followers to their Instagram profiles or websites for more information. This not only increases engagement but also improves the chances of converting those viewers into paying members.

By understanding the strengths of each platform and how they complement each other, you can create a seamless content journey that captures attention on TikTok and closes the deal on Instagram.

Fitness Gear Trends on TikTok 2025

When certain equipment gains popularity on TikTok, it often leads to sudden spikes in demand. Understanding these trends helps you make smart choices about what to offer your members, so you’re ready when interest peaks.

Here’s what’s catching fire on TikTok right now and why it matters for your gym:

• Resistance Bands: Resistance bands are everywhere on TikTok because they’re simple, affordable, and super versatile. They’re perfect for gyms that want to maximize space without heavy investment. Loop bands, long bands, and suspension trainers let your members work on strength, flexibility, and rehab exercises, making these tools attractive to beginners and seasoned athletes alike.
• Kettlebells: Thanks to the surge in functional fitness videos, kettlebells have made a strong comeback. They offer dynamic, full-body workouts that many TikTok creators love. If your gym expands its kettlebell range and adds dedicated kettlebell classes, you can tap into this growing interest and attract members seeking efficient, powerful training.
• Recovery Tools: More people are focusing on recovery, and TikTok reflects that shift. Massage guns, foam rollers, and mobility tools are trending because they help prevent injury and improve workout results. Offering these tools either as retail items or in recovery zones adds value and keeps your members coming back.
• Functional Training Equipment: Equipment like battle ropes, medicine balls, and agility ladders are gaining traction through functional fitness trends. These tools help members build strength, coordination, and agility in practical, engaging ways. Including them can diversify your gym’s offerings and make workouts more exciting.

Before rushing to buy the latest gear, it’s important to consider how it fits your gym’s space, budget, and what your members actually want. 

Starting small, testing equipment with a few pieces before a full purchase, helps you make smart investments that pay off.

Creating Your Own Viral Fitness Content

Instead of just chasing the latest TikTok trends, consider creating original content that could become the next viral hit. Successful gym owners don’t just follow. They lead by sharing authentic, valuable stories and insights that truly connect with viewers.

Here’s how you can approach TikTok content creation to stand out and build your gym’s brand:

• Document Real Member Journeys: Authenticity wins on TikTok. Share genuine transformation stories by filming your members’ progress, with their permission. Real journeys resonate more than staged or scripted content and inspire others to start their own fitness path.
• Show Behind-the-Scenes Moments: People love seeing what goes on behind the curtain. Whether it’s how you maintain your equipment, prepare classes, or support members, giving viewers a peek behind the scenes builds trust and creates a sense of connection.
• Educational Content: Break down exercises, point out common mistakes, or share quick tips. Educational videos have staying power because they offer lasting value beyond fleeting entertainment.
• Highlight Your Community: Showcase your gym’s culture by capturing member interactions, group classes, and events. This type of content draws in people who want to belong to a supportive, motivating fitness community, not just a place to work out.

Remember, TikTok should be part of a larger marketing plan that also includes your website, email campaigns, and efforts to keep members engaged and coming back. Creating viral content is powerful, but it works best when connected to a strong, consistent strategy.

The ROI of TikTok Marketing for Gyms

Creating TikTok content takes time, effort, and creativity. So, it’s only natural to ask: Is it really worth it for my gym? Understanding the return on investment (ROI) means looking beyond just likes and views to see how TikTok helps your business grow in meaningful ways.

Here’s how to think about measuring TikTok’s impact on your gym:

Start with engagement metrics. These include views, likes, comments, and shares. They show whether your content resonates with people and helps spread your gym’s message. While engagement doesn’t always lead directly to sales, it’s the first step in building awareness.

Next, track website traffic. Use tracking links in your TikTok bio or posts to see how many people TikTok sends to your website or membership pages. This tells you if viewers are interested enough to learn more about what you offer.

Don’t forget lead generation. Are you getting calls, messages, or inquiries from TikTok viewers? Tracking these leads shows how well your content converts curiosity into real interest.

Of course, the ultimate measure is membership conversions—how many people who found you on TikTok actually sign up. This is the clearest sign that your TikTok efforts are turning into business growth.

Finally, consider brand awareness. Even if TikTok doesn’t immediately bring new members, it often increases your gym’s visibility. Watch for more mentions of your gym on social media and rising local searches for your business name. This broader recognition supports all your marketing efforts over time.

Many gym owners discover that TikTok’s biggest value isn’t instant memberships but growing their brand and creating new opportunities. The key is setting realistic goals, tracking the right data, and seeing TikTok as part of a bigger marketing picture.

Common Mistakes Gym Owners Make with TikTok Fitness Trends

TikTok is a powerful platform for gyms to connect with potential and current members. But many gym owners rush into creating content without a clear strategy, leading to mistakes that hold them back from real success.

Understanding these common pitfalls can help you avoid wasted effort and make your TikTok presence more effective.

Here are the most frequent mistakes gym owners make when jumping on TikTok fitness trends:

• Chasing Every Trend: Not all viral trends align with your gym’s brand or your members’ interests. Trying to follow every trend can confuse your audience and dilute your messaging.
• Copying Without Adapting: Simply replicating what popular fitness influencers do won’t always work for your gym’s unique space, equipment, or community. Customizing trends to fit your environment makes your content feel genuine.
• Inconsistent Posting: TikTok rewards creators who post regularly. Posting sporadically makes it difficult to build momentum or grow an engaged audience.
• Ignoring Your Existing Members: Focusing only on attracting new members can alienate your current community. Highlighting your existing members keeps them engaged and fosters loyalty.
• Poor Production Quality: While TikTok videos don’t need to be professionally shot, they must be clear, well-lit, and easy to follow. Low-quality videos risk losing viewers’ attention quickly.

When you focus on trends that fit your gym’s identity, adapt ideas to your setup, and post consistently, you create a more authentic and compelling presence.

Plus, by featuring your current members and producing clear, engaging videos, you not only attract new people but also deepen the loyalty of those who already belong to your community. This balance is key to sustained growth on TikTok.

Planning Your TikTok Content Strategy

Success on TikTok doesn’t happen by accident. It requires thoughtful planning and consistent effort. For gym owners, having a clear content strategy helps you stay focused, create engaging videos, and build an audience that grows over time.

Here’s a simple framework to guide your TikTok content planning:

• Content Pillars: Divide your posts into key categories such as educational videos, member spotlights, behind-the-scenes glimpses, and participating in popular trends. This variety keeps your feed interesting and balanced.
• Posting Schedule: Aim to post 3 to 5 times a week. Consistency is more important than posting every day. Regular posting helps the TikTok algorithm favor your content and keeps your audience engaged.
• Trend Monitoring: Set aside time each week to check trending hashtags, sounds, and video formats within the fitness community. Staying aware of what’s popular lets you create timely content that resonates.
• Community Engagement: Don’t just post and disappear. Respond to comments, interact with other fitness creators, and join conversations. Engaging with your community builds relationships and encourages more interaction.
• Performance Analysis: Review your TikTok analytics monthly to see which types of content perform best. Use this data to refine your strategy and focus on what truly connects with your audience.

For martial arts studios, it’s especially important to adapt these marketing strategies for TikTok’s younger and more casual audience while still reflecting the discipline and respect that are core to martial arts training.

The Future of TikTok Fitness Trends

TikTok fitness trends will keep changing, but some key patterns are likely to stick around—and knowing these can help you plan for long-term success.

First, authenticity over perfection is becoming the norm. Users want real, unfiltered content that feels genuine rather than polished and scripted. Showing your gym’s true personality and everyday moments builds trust and connection.

Next, community-focused content continues to shine. Trends that bring people together or create shared experiences tend to last longer because they foster belonging and motivation, things your gym can cultivate every day.

Educational value is another trend that’s here to stay. Videos that teach viewers something useful, whether it’s how to improve their form or tips for staying consistent, perform better than content that’s purely entertaining.

Accessibility is growing in importance, too. Fitness trends that welcome people of all ability levels and backgrounds resonate with a broader audience, making your gym feel inclusive and welcoming.

Finally, expect more technology integration in fitness trends. Whether it’s fitness apps, wearable devices, or virtual training, tech will increasingly shape how people engage with workouts on TikTok and beyond.

Staying ahead means balancing these innovations with your core business fundamentals: delivering great training, providing excellent member service, and nurturing a strong, supportive community.

Making TikTok Work for Your Business

TikTok fitness trends can open doors for gyms and fitness studios to reach new audiences, especially younger demographics. But the truth is, creating viral content is just one piece of the puzzle. 

To turn TikTok views into paying members, you need a seamless process that guides prospects from social media right through your doors.

At Member Solutions, we understand that managing your gym’s day-to-day operations while keeping up with social media trends can feel overwhelming. That’s why we provide tools that let you focus on what matters most, serving your members and creating great content.

Here’s how we help gym owners capitalize on TikTok’s reach without the hassle:

• Automated Billing and Payments: Simplify your membership fees and renewals so you spend less time chasing payments and more time building your community.
• Membership Management: Keep track of member information, attendance, and preferences effortlessly to provide personalized service that keeps people coming back.
• Integrated Website Solutions: Turn TikTok traffic into leads with websites designed to convert social media visitors into inquiries and memberships.
• Streamlined Operations: Manage class schedules, staff, and communications all in one place, freeing you up to focus on marketing and member engagement.

By using our all-in-one system, you create a smooth journey for your TikTok audience, from discovering your gym online to becoming loyal members in real life. This integration means you don’t lose momentum after a viral video; instead, you build sustainable growth.

If you’re ready to see how Member Solutions can help you turn TikTok interest into real memberships, book a demo today. Let us handle the back-end so you can focus on creating content that truly converts.