5 Sales Email Mistakes That Are Costing You Gym Members
Introduction 1. Don’t write subject lines like an advertisement. 2. Don’t send canned, mass gym sales emails. 3. Don’t leave your lead hanging without a next step to take. 4. Don’t leave out your email and phone number. 5. Don’t shy away from lending your expertise in your gym sales emails. 5 Sales Email Mistakes […]
Maximizing the Benefits of Term & Ongoing Memberships
Introduction Maximizing the Benefits of Term & Ongoing Memberships Client Question: What Term membership length is best? What cancel notice period is optimal for ongoing memberships? Which one should I use? I am often asked these questions about Term and Ongoing memberships so I’ll share with you my recommendation for your review and consideration. Please […]
Help! Our Front Desk is Costing Us New Members
Introduction Help! Our Front Desk is Costing Us New Members We’re in the middle of the New Year’s resolution rush, but no one is joining. We think our front desk and approach to sales might be scaring people away. Can you give us some tips to make our facility more welcoming, so it’s likely members […]
Help! How Can I Prevent Severe Member Attrition This Summer?
Introduction Help! How Can I Prevent Severe Member Attrition This Summer? Summer’s coming and I’m worried. A lot of our students, both children and adult students, took extended vacations last year and then never came back. Any advice you can give? Ways I could be proactive … increase my chances that students will take part […]
Fitness Retention: 8 Strategies You Need to Grow Your Gym
Introduction Fitness Retention: 8 Strategies You Need to Grow Your Gym The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more valuable to your business the longer they stay at your gym. So what do you need to do to […]
Fitness Business Strategy: 5 Steps to Strengthen Member Culture
Introduction Fitness Business Strategy: 5 Steps to Strengthen Member Culture Do you remember the TV show “Cheers”? The classic “Norm!” said by all as one of the regulars walked into the bar is a great example of member culture. The Cheers song “Where everybody knows your name. And they’re always glad you came …” is […]
How to Handle Membership Contract Complaints
Introduction Sounds clear-cut, right? How to Handle Membership Contract Complaints A written billing agreement―otherwise known as a membership contract—is a standard business document used by many membership-based businesses. Every day, fitness facilities establish agreements with their members. The membership business offers classes, equipment, and/or training in exchange for payment from the member. Through the membership […]
Buying an Existing Martial Arts School or Fitness Business? 8 Tips to Hit the Ground Running
Introduction 1) Get comfortable regarding the reason that the seller is selling. 2) Insist that the seller signs a non-compete agreement, no matter what reason they give for selling the business. 3) Be sure to perform due diligence on the business location. 4) Meet with a reliable commercial real estate agent. 5) Get professional help. […]
Planning & Preparation Tips for Opening Another Business Location
Introduction Planning & Preparation Tips for Opening Another Business Location Question: I”m thinking of opening another location. What are the most important considerations to keep in mind before taking this big step? In my previous post, I recommended taking a long hard look at your business ― well before taking the plunge to open a second […]
Why Credit Card Processing Makes Good Business Sense
Introduction Why Credit Card Processing Makes Good Business Sense Imagine a brand-new member anxiously walks into your facility, eager to buy whatever is in sight. As he stocks up on gear, ready to make his purchase, you have to break the bad news: “Sorry, we only accept cash“. The member races to find some money […]