Opening Another Business Location? Consider This First
Introduction Opening Another Business Location? Consider This First Client Question: I’m thinking of opening another location. What are the most important considerations to keep in mind before taking this big step? Before taking this step, Martial Arts business owners must take a very serious look at their operations. They must ask themselves if the first location […]
Get Fit Holiday Promotions: How to Calculate Your Cost of Service
Introduction Calculating the Cost of Service for a Fitness Business Get Fit Holiday Promotions: How to Calculate Your Cost of Service I do not know if holiday seasonal stress disorder is an actual condition, but if it doesn’t really exist, it certainly should. Every fitness business out there is being pushed this time of year […]
3 Things Membership-Based Businesses Can Do Today to Step Up Cash Flow
Introduction 1) Set up automatic, recurring payments. 2) Take credit cards at your business. 3) Take mobile payments. 3 Things Membership-Based Businesses Can Do Today to Step Up Cash Flow With all the different types of payment processors and ways to accept payments, it’s important to figure out what is right for your business. Here […]
New Chip Cards, New EMV Rules for Merchants: Are You Ready?
Introduction New Chip Cards, New EMV Rules for Merchants: Are You Ready? Whether you realize it or not, a major change is happening in wallets throughout the U.S. Perhaps it’s already happened to your wallet. If it hasn’t, it soon will. The magnetic stripe credit card you’re used to using to make purchases has been […]
5 Budget-Friendly Ideas for Your Business’s Grand Opening Event
Introduction 1. Inflatable Bouncy House 2. Hot Dogs, Soda, and Coupons 3. Postcards or Flyers 4. Giveaways 5. Merchandise 5 Budget-Friendly Ideas for Your Business’s Grand Opening Event Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our grand opening event day? Chances are […]
5 Tips to Selling a Membership during the Recession
Introduction 1) Sell yourself. 2) Sell with passion. 3) Ignore the negativity. 4) Provide value. 5) Empathy versus sympathy. 5 Tips to Selling a Membership during the Recession We have read the headlines and listened to newscasts of the global economic crisis. Consumers are fearful and are not spending their hard-earned dollars as freely as […]
Why Prospects Won’t Call You Back (But Will Sometimes Talk to You If You Call)
Introduction Why does this happen? The Reversal Curve Internal Urgency and External Urgency The Problem of Limited Consciousness; Aristotle’s Contribution Why Prospects Won’t Call You Back (But Will Sometimes Talk to You If You Call) You have a bunch of leads. You constantly place calls to these leads. You follow up by phone, leave voicemail […]
What Do I Do When a Prospective Member Insists on Getting a Price from Me? (Video)
Introduction What Do I Do When a Prospective Member Insists on Getting a Price from Me? (Video) You’re on the phone with a prospect interested in joining your martial arts school or fitness club. You excitedly describe your classes, facility, and staff, looking forward to the moment when you can invite them in for a […]
What You Need to Know to Increase Leads and Membership Sales
Introduction Know Your Lead Count and Lead Status Know What Marketing Channels Work Know Your Conversion and Membership Sales Numbers Make Reporting Part of Your Daily Routine Automate Sales Reporting with Member Management Software What You Need to Know to Increase Leads and Membership Sales If your members are the lifeblood of your business (and […]
Martial Arts Summer Camps: Tips to Heat Up Student Retention and Revenue
Introduction Martial Arts Summer Camp LogisticsScheduling & Length Themes The Price of Admission Food & Beverage Field Trips Staffing Martial Arts Camp MarketingPromotional Pricing Marketing Communications Scarcity & Urgency Martial Arts Summer Camps: Tips to Heat Up Student Retention and Revenue Our three-week martial arts summer camps usually bring in $12,000.00 to $15,000.00 each. We […]