Success in Your Business: Creating a Sense of Belonging & Purpose
Introduction Success in Your Business: Creating a Sense of Belonging & Purpose I am a big advocate of encouraging others to get creative with their ideas. In fact, about a year ago, I opened Fitness Compound, which offers a variety of fitness classes, programs, and training options including Zumba, cardio, Pilates, spinning, baseball, climbing, and […]
10 Ways to Get Involved & Make a Difference During National Bullying Prevention Month
Introduction 1. Download the 10 Steps to Stop and Prevent Bullying List 2. Take the Pledge: Stand Up for Bullied Students 3. Go Orange on Unity Day 4. Use PACER’s Activities for Youth 5. Plan a School Event 6. Host a Run, Walk, Roll Against Bullying Event in Your Community 7. Utilize the Stopbullying.gov Kids […]
How to Develop a Business Plan for Martial Arts & Fitness Businesses
Introduction Begin with your business vision. Perform a market analysis that evaluates your membership base and competition. Develop a financial budget for the fiscal year that ties into your market analysis. How to Develop a Business Plan for Martial Arts & Fitness Businesses Developing a membership-based business plan is a great tool to help you […]
The Essential Event Pick List for Martial Arts Schools [Infographic]
Introduction The Essential Event Pick List for Martial Arts Schools [Infographic] Running an event is arguably one of the best things you can do for your martial arts business. Doing so provides three great benefits: 1) New leads2) Solid retention3) Supplemental revenue (if you choose to charge for your events) Now that you know why […]
Sales Scripts to Improve Your Martial Arts Membership Selling Skills
Introduction Membership Selling Sales Script: Answering the Price Question: How much is it to join? Appointment Tip for Prospective Members Sales Scripts to Improve Your Martial Arts Membership Selling Skills The truth is that price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a […]
Martial Arts Summer Events & Marketing Strategies
Introduction 1. Fun Fridays 2. Events 3. Attendance 4. Marketing Martial Arts Summer Events & Marketing Strategies Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come. For most martial arts and fitness-based businesses, fall and winter tend to be our best times […]
How to (And How Not to) Run Your Martial Arts and Fitness Events
Introduction I Handled the Registration Process on My Own On to the Next Event Fast Forward 20 Years: What I’ve Learned Keep In Mind Let’s be real; let’s be smart; let’s work hard. How to (And How Not to) Run Your Martial Arts and Fitness Events “I’ve tried special events. They don’t work. I never […]
3 Event Registration Software Tips to Increase Your Turnout
Introduction 1. Waitlists 2. Promo Codes 3. Custom Messaging for Closed Events 3 Event Registration Software Tips to Increase Your Turnout A camp. A clinic. A tournament. No matter which type of event you’re hosting, you have to get the word out and you need to get people to sign up for it. However, getting […]
How to Quickly Reel in New Martial Arts Students with Online Classifieds, Part 1
Introduction How to Quickly Reel in New Martial Arts Students with Online Classifieds, Part 1 Maybe you’ve used online classifieds sites like Craigslist for buying and selling. These sites are extremely popular for purchasing transactions, but you may have not known that they’re a powerful source of new students, too. In fact, in the early […]
11 Ways Your Martial Arts School Can Benefit from Kung Fu Panda 3 (or Any Popular Movie)
Introduction 11 Ways Your Martial Arts School Can Benefit from Kung Fu Panda 3 (or Any Popular Movie) Five years ago, I wrote an article about the sequel to Kung Fu Panda that encouraged martial arts schools to run promotions that connect with the movie to re-energize business and generate interest in martial arts. Now,Kung Fu Panda […]