How to Start Using Facebook Ads for Martial Arts Marketing
Introduction Get Your Martial Arts Students & Your Non-Students to “Like” You on Facebook Facebook Ads to Reach Prospects To review Martial Arts Facebook Marketing: Confused about Facebook ads? You’re not the only one. Back in 2010, I began using Facebook ads to get likes on one of my Facebook business pages. I went in […]
Essential Financial Terms Cheat Sheet for Business Owners
Introduction A B C D E F G I L N O P R W Essential Financial Terms Cheat Sheet for Business Owners In order to be successful, every business owner, manager, and director needs to understand finance basics. At some point, you will find yourself in a discussion which uses specific financial terms, and […]
10 Ways to Boost Online Registrations (And Use Event Manager Software Like a Champ)
Introduction 1) Activate social media networking buttons on your registration pages. 2) Add an event listing link to your website. 3) Send emails to past participants. 4) Use data to make decisions. 5) Set early-bird pricing with an expiration date. 6) Set up and distribute promo codes. 7) Set a seating capacity. 8) Use the […]
Use Registration Software to Market Summer Camps
Introduction Get with the (Software) Program Breaking Free Setting Up a Registration Page Market Your Summer Camp Online Quick, Easy Tips to Boost Sign-Ups Use Registration Software to Market Summer Camps The start of your summer camp may be months away, but marketing your camp needs to happen now when families are planning their summer […]
The Dos and Don’ts of Business Ethics
The Dos of Business Ethics: The Don’ts of Business Ethics: Merriam-Webster defines ethics as “the discipline dealing with what is good and bad with moral duty and obligation.” In laymen’s terms, ethics are about doing the right thing when you know nobody is watching. Ethics need to be high on the list of desirable traits demonstrated […]
Chargeback Management: How to Properly Handle Member Payment Disputes
Introduction Why Does a Chargeback Occur? Tips to Prevent a Chargeback from Happening in the First Place So You Received a Payment Dispute, Now What? How Does Your Billing Company Handle a Chargeback? What’s an ACH/EFT Chargeback? What Happens When You Receive an ACH/EFT Chargeback? Make Sure Your Membership Agreements Contain Important Information Chargeback Management: […]
Low-Cost Marketing for Martial Arts Schools
1. Booths 2. Seminars 3. Parent Teacher Student Association (PTSA) 4. Community Events 5. Membership Referrals 6. Special Events Now It’s Your Turn! Marketing your Martial Arts business is essential to survive and to grow, but you don’t need to spend a lot of money to make a big impact. Some of the best results […]
Drills to Overcome Objections in Membership Selling
Introduction Drill One: The Benefit Game Drill Two: Become a Better Listener Drills to Overcome Objections in Membership Selling “I would love to do this but I have to first clear it with my wife,” or “I can’t really commit to this right now,” or “My son has never really stuck to anything for any […]
What’s a Good Member Retention Rate for Fitness & Martial Arts Programs?
Introduction Timing is Everything How to Calculate Member Retention Rate Tracking Retention to Improve Your Business What’s a Good Member Retention Rate for Fitness & Martial Arts Programs? It’s difficult to suggest generic guidelines for retention. For one thing, your member retention rate (or retention percentage) will surely vary between your programs. Martial Arts will […]
100 Martial Arts Students in 90 Days: A Marketing Must-Do List
Introduction 8 Martial Arts Marketing Musts You’re On Your Way! 100 Martial Arts Students in 90 Days: A Marketing Must-Do List Marketing is one of the important keys to a successful martial arts school. Unfortunately, many school owners get overwhelmed and lost in all the options that are out there. When I planned to open […]