January 8, 2021
It shouldn’t come as any surprise: online shopping is surging. COVID-19 lockdowns made many of the in-person shopping methods we all used for years an impossibility. With people spending more time online, making more online purchases, it’s now rare to find a day where an Amazon or DoorDash delivery doesn’t make an appearance at… Read More »
December 11, 2020
Email marketing can make or break your fitness membership sales process. Great emails increase membership sales while bad emails will send your hard-earned leads into the hands of a competitor. Getting it right means responding quickly, writing intriguing subject lines, and personalizing messages to your leads’ wants and needs. These 15 fitness email templates respond… Read More »
December 8, 2020
Whether you’re striving to reach a high-growth target or achieve any meaningful business goal for your martial arts school or fitness business, you’re bound to be faced with obstacles along the way that will put your success at risk. The attitude you have, and the actions you take during these critical moments, will ultimately determine… Read More »
November 23, 2020
You want to focus on teaching. Your passion. The reason you opened your martial arts school or fitness gym in the first place. But it keeps happening. Again. And again. Scheduling. Billing. Marketing. Lead follow-up. They take you off course. Out of the classroom. Off the mat. Away from doing what you love. But you can’t neglect them. These tasks must be taken care… Read More »
October 16, 2020
Looking for inspiration for anti-bullying-themed events and your martial arts lessons? Here’s a list of ideas and activities to use during National Bullying Prevention Month and beyond: Participate in Unity Day Wednesday, October 21, 2020 PACER’s National Bullying Prevention Center created a nationwide event called Unity Day. On this day, everyone is encouraged to wear… Read More »
September 22, 2020
Think back to Fall of 2019, and…Woah, the way you do business certainly has changed! Offerings that were previously taboo to the martial arts industry like virtual classes through Zoom, online parent-instructor enrollment conferences, virtual belt testing — they’re now all part of your day-to-day. What else has changed over the past year? Consumer… Read More »
August 28, 2020
You’re familiar with members not paying on time. And even familiar with non-payments. And, like most small business owners, you’re all-too familiar with that no-good feeling — that sinking feeling you get in the pit of your stomach when you have to ask a member for payment. The issue’s even more compounded these days with… Read More »
August 14, 2020
Few things are more important to your studio’s financial well-being than your recurring member payments. Even so, late payments can and will happen. Maybe Member Mike recently went on vacation. His schedule’s out of whack. He forgot to pay. Or, things are crazy at work right now. Or, he’s dealing with family issues. Mike just… Read More »
July 28, 2020
Have you thought of throwing a member appreciation event? Even if your studio hasn’t yet been given the green light to reopen, it’s worth the consideration and planning. A member appreciation event will not only show members how much they’re appreciated, it can be an effective way to gently encourage members to get back… Read More »
July 17, 2020
As local governments begin to lift lockdowns, and more businesses reopen, a lot of unanswered questions remain for studios. How do you get your existing members comfortable coming to in-person class again? …What happens to your online training now that you’ve reopened? …What marketing message should you be sending? …What happens if you need to… Read More »
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