Business-Building Blog

May 6, 2020

Help! I’m Offering Online Martial Arts Classes But Not Sure How to Handle Membership Billing. Should I Freeze My Memberships? Charge Members?

No doubt this has been an extremely trying time for the Martial Arts and Fitness community. But in these trying times, it’s been hugely inspiring to see so many business owners, instructors, and members of that same community get creative and stay committed to keeping to their training on track and keeping their businesses going […]

Events, Pricing, Strategy

February 21, 2020

5 Easy Ways to Increase Your Event Turnout

Whether you’re hosting a one-week camp or a one-hour seminar, you need to make people aware of the event in order for it to be successful. Here are 5 useful event marketing tips to help get those seats filled: 1. Promote your events through ALL communication outlets REPEATEDLY. Your target audience is overloaded with information, […]

Two smiling kids with hand around shoulder promote anti-bullying

bully prevention, Martial Arts

September 17, 2019

How to Run a Successful Anti-Bullying Event in Your Martial Arts School

Martial arts schools have the opportunity to play a leadership role in bullying awareness, education, and prevention. Hosting anti-bullying events, including seminars, workshops, and courses, can help reduce the negative impact of bullying in your community, while getting the word out about your martial arts school. The Role of Martial Arts in the Anti-Bullying Movement […]

September 10, 2019

Easy 12-Step Event Checklist for Planning Success

Whether you’re new to event planning or you’re a seasoned professional, an event checklist can help you reduce stress and delight attendees with an exceptional experience. We’ve identified twelve simple steps to the event-planning process that you can follow to execute a successful event of any size for any industry. 1. Set a Purpose & […]

How to Make Money and Increase Leads With Birthday Parties Video

Events, Marketing, Martial Arts, Retention

April 18, 2019

How to Plan Martial Arts Birthday Parties for Kids

Getting leads and new members Creating business partnerships Increasing retention and your school’s sense of community Improving your recurring income With a targeted plan, like the one we’ve outlined here, you can start using birthday parties tomorrow as a part of your business strategy. It’s important to know that you, the owner, do not have […]

"Why Involuntary Attrition Is Killing Your Member Retention." Woman training with ropes at gym.

Customer Service, Finance, Fitness, Martial Arts, Retention

December 3, 2018

Why Involuntary Attrition Is Killing Your Member Retention

When you’re losing the battle for member retention, it’s impossible to ignore. Complaints, poor attendance, and painful cancellations show a clear problem. But what about when content members disappear without notice? While on the surface it seems like your member retention is rock solid, a silent killer may be lurking. Due to failed, expired, or […]

Subscribe to newsletter on tablet screen with office objects on wooden desk.

Email, Fitness, Marketing, Martial Arts, Retention

November 13, 2018

Make Email Newsletters Work for Your Fitness Business

Do you send an email newsletter for your business? If the answer is yes, great! You’ll see some great tips later on to get your email newsletters performing even better. If the answer is no, what’s the reasoning? You probably get a few in your inbox on a regular basis if you subscribe to industry […]

Closeup over shoulder of woman looking at financial report of gym revenue on tablet device

Fitness, Marketing, Sales

October 31, 2018

10 Ways To Increase Gym Revenue Without Selling More Memberships

Most gym owners drive business growth in two ways: 1) by finding new members and 2) by keeping the members they already have. While marketing and retention are great for growing your community, they represent only a fraction of the ways to increase gym revenue. By shifting your focus to maximizing every available revenue stream, […]

Events, Fitness, Marketing, Martial Arts

October 31, 2018

8 Fun & Easy Holiday Event Ideas

Here in Philadelphia, the fall weather is finally settling in with cooler temperatures, changing leaves, and Eagles football. What may not come to mind immediately is that it also is the perfect season to plan your holiday events in advance. Depending on the complexity of your event, it may take weeks to several months to […]

Two smiling colleagues practicing a genuine membership sales pitch

Martial Arts, Sales

September 18, 2018

4 Steps to a Genuine Membership Sales Pitch

Does selling memberships make you feel greasy? It shouldn’t! Think of it this way: Your sales process is not only the key to more money for your martial arts school—it’s also the way to discover who needs your talents the most. A good sales process is less of an outright pitch and more of a […]