Interview with the Experts: Matthew Brenner on How to Get More Martial Arts Students (Without Ads) 

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And Black Belt Business Elite One-on-one coaching program, Matthew has helped dozens of school owners learn the triangle Codex system to enroll their new students.

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Which we're going to be talking about today. He's also the host of the Black Belt Business Podcast, where he interviews the top 1% industry leaders uncovering the real strategies behind the most successful.

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martial arts schools in the world. So, whether it's cracking the code on school partnerships, boosting retention, or turning instructors into high-performing leaders.

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Matthew's mission is simple. Help school owners build the business they deserve without burning out.

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Um, from here, I did want to just quickly let you guys know to please stick around till the end.

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Uh, because the, um, we're going to have a ramen… A random draw, um, and one of the lucky participants today will have up to $500 in either cash or in-kind.

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TLT used towards a future event that they're going to be hosting in their community.

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All right, so from here, I'm going to pass it over to Matt. Matt, we should probably get started on recording this session, yeah? Or, oh, it's already recording. Perfect!

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All right, I will… Wonderful.

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Amazing. We're recording here, too.

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Perfect.

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Alright, perfect. Okay, um, alright, so hopefully everyone can hear me, so thank you guys for coming on today.

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I am going to move super frickin' fast, okay? I'm gonna pack this with a ton of value for you guys. I think whenever I've joined webinars in the past.

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Sometimes they're very much like, um… A pie in the sky, and very, like, salesy.

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this is gonna be the exact opposite. So, if you follow me on social media.

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Then you're gonna know I'm all about, like, um.

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Like, no fluff, all action, so I'm gonna give you guys actionable advice this entire time. So right now, if you have your phone next to you and you're looking at it.

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Or we have another tab up on your screen.

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close it, put your phone down. have something you can take notes, but not something that's gonna be distracting.

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And really lock in here, because you miss one thing, it could be a difference of enrolling 5 students and 25 students, so… This is gonna be… I'm gonna move really, really quickly, I have some time at the end, and by the way, if you stick around, I'm gonna have some free stuff I'm gonna give you guys as well, in addition to.

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The stuff that Mary talked about, so, um, stick around at the end, and I have a bunch of free stuff I'm gonna give you guys to make this, like, the best webinar.

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Um, that way you can really, really grow your school. So, first of all, just, like, really quickly, I think it's important to recognize this for organic marketing.

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for anyone that uses social media, you're gonna know when you look online, half the videos and half the content you look at.

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Everyone's questioning, is that real? Is that not real? Is that… did Trump really say that? Like, I don't know.

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Right? Like, everything you see on the internet is, like, who knows if it's even real anymore, right? With AI.

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So, for a while, organic marketing was, like, the main thing. When I say organic, I mean at… Like, um, marketing that you don't pay for, okay? So if you run Facebook ads, that's not organic marketing.

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But if you post on social media all the time, that could be a version of organic marketing. If you run birthday parties, that could be organic marketing. If you have a referral program, that could be organic marketing.

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However, that was, like, the main thing for a while. Then, like, social media came along, and Google AdWords, and sort of people started paying for ads all the time.

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And that has always been the most popular. And now, or that became the most popular, now the pendulum's kind of swinging back.

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Because people distrust what they see on the internet more than ever. They're like, is that real? Is that not real? So now, at organic marketing is becoming more important than ever again.

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Okay, so this is what small businesses are going to be pushing more than ever, that they're already doing. Enormous companies already doing this stuff like that, more grassroots.

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Um, so if you're like, hey. I love teaching martial arts, but I don't really love.

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I really love the online. Um, uh, like, digital scene, this is gonna be for you, because I'm gonna give you real strategy you can use to get new students in your school. If that sounds freaking awesome.

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Put in the chat box, yeah. So just put yeah in the chat box. I don't know if I want to curse, is even a curse? I'm not sure.

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But put in the chat box, hell yeah, just so I know you're here, you guys are live and listening to me.

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And you're not a bunch of AI chatbots also, so put in the chat box… Hell yeah, if you're with me. Um, and then we're gonna really just dive in here as quickly. Yeah, alright, nice. Sherman's in here, Anthony, Daniel…

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Gabrielle, I don't sleep over there. Nelson. And who else do we have? Steven Schwal, what's up?

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Dave, Anthony Speckman, Andrew Verdo, Andrew Patoco, if I messed up your name, I apologize. Lynn Jones, Halen.

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Uh, alright, ready, guys? We're gonna dive in, I'm gonna share my screen, I'm gonna move fast, so once again, stay on track, because we're gonna move really quickly.

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Uh, let me do here… Okay, let me get this out of the way. And by the way, I'm not going to be able to see your comments as we're going through, so if you have questions, share, um…

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Hold on to them to the end, and then I will, um, answer them, okay?

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So, if you don't yet, make sure to follow me on social media.

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on Instagram, it's at Black Beltbrenner1, or Matthew Brenner on Facebook. I post tons of free resources and content out there.

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for martial arts school owners. So, whether you run a judo, karate.

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Taekwondo does not matter, jiu-jitsu, just make sure to follow me on there, because I'll give you free advice and free ways to help grow your school. Alright.

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Let's frickin' do this. So, a lot of people on the East Coast, uh… And really, like, whole United States in the middle had a big giant snowstorm, and this really reminded me of.

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When I was walking, this is the street I was walking on, it was in New Jersey, I was opening my first school, I was 21 years old, and I had a ton of.

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Uh, a ton of support in terms of growing my business. Even though it was only 21 years old.

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I had my brother, who had been in the martial arts industry for a long time.

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had some of the best mentors in the industry give me advice, but no matter what I did, I couldn't grow the school, we couldn't get above, like, 30 or 40 students. Like, we were struggling.

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And I remember specifically walking down the street and taking this picture.

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Because it was Thanksgiving Day, right? It was Thanksgiving Day, and I was walking.

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And I was putting flyers on people's mailboxes, door-to-door, because I figured, oh, it's Thanksgiving, people are sitting at home doing nothing.

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And they see someone walk up to the mailbox and put something in there, they're gonna check it.

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And I spent about 2 hours doing this on Thanksgiving Day, you know, watching people sit down by the fireplace, and.

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and have dinner, and eventually I got to do that later in the day, right?

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But it was a really pivotal moment for me, because I felt like no matter what I was doing, I couldn't grow my school, even with the best advice, okay? And that's how I figured out the system I'm gonna be able to teach with you guys, because this was like the… peak of frustration for me.

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Like, what am I doing? I can't grow my school, I'm doing everything… I feel like I'm following all the advice that people are telling me, but for some reason, I'm stuck.

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And the purpose of today's webinar is to get unstuck. And the strategies I'm going to share with you is the same ones that I… this is, uh… was this, 2015, so 11 years ago. Um, this is when we use the strategies I'm going to share with you to go from, like, 50 students to over 200. This is my mom and dad. We had a little, um…

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A little wine toast. My family's not drinkers, which is why we're drinking off a paper, paper happy birthday cup. Uh, but we had a little, a little toast to celebrate, so… There's the same strategy that Harv Kennedy used to add 53 new students without spending $0 in ads.

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He's been a long-time schoolowner, head of school for 30-plus years, um, and he was just, like, stuck, where he was at for a long time, and now he uses the same strategy.

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Same strategy, Zach and Breonna Hayden used to collect.

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643 leads, 32 new students, and added $57,000 in new revenue.

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All within 6 months. Once again, zero dollars spent on ads. Same thing, Jed Jones used to add $170K in revenue.

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to his school in about a month frame and once again, $0 an ad.

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So, I'm gonna show you guys how to do the same thing, just like John. He went from 45 to 60K a month in recurring revenue in just 6 months, doing the same exact strategies, okay? I'm gonna share this with you guys, so you can do the same thing, and if at the end of the call you want help.

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I'm gonna give you guys some free resources if you schedule a call with me, a discovery call, to see if I can help your specific school.

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If I can, great. If not, all good. But I'll give you guys some free stuff. It's like a… as, like, an incentive to do so.

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Alright, so, uh, because I can't really hear you guys talk, I'm gonna say these as, like, um.

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I'm gonna just say them out loud, but obviously I can't hear you guys, but, like, most martial arts schools, they don't really have an ongoing organic marketing strategy. Maybe they do… community events here and there, maybe they do birthday parties, but I don't really have an ongoing marketing strategy.

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And maybe they've tried to get it to schools or daycares before, but they found it impossible to get someone to call them or email them back.

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Okay? So, maybe you did a school program before, but they said, oh, you need to check in, um, with the district, you need district approval, you need blah blah blah, and by the way, if any of this stuff.

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is, like, resonates with you, just… Like, chime in the chat box, even if I can't see it right away. Oh, I actually can't see you because I'm in the chat, so Steven asked, your examples tend to feature kids. Is this the advisable target? Yes.

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It's gonna be mainly for martial arts schools that focus on… that have a kids program. If you don't have a kids program.

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You can just exit now, this is not really… you probably get some benefit from it, but this is gonna be mainly for recruiting new students as kids, okay?

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This webinar is not really focused on adults, alright?

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So if you ever tried Gym Teacher for a diet or anti-bullying distraction, uh, anti-bullying workshop, and you got little or no results.

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This is gonna be for you. So, if you'd like $42,000, and I'll show you the math exactly how to do it, even if you mess a lot of it up.

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Put in the chat box me. If you want 42K and new student revenue.

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Put in the chat box me, because I'm going to show you exactly how to do it, the math behind it, how you can do it, very, very simple.

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Okay. Yeah, but yes, no, Sherman said, yeah, Sherman O'Connor's in, Daniel said, yeah.

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I just like you guys to keep me motivated, make sure you guys are all here. I don't want to talk like a blank screen so much. Alright.

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Anthony said me, awesome. Steven said he gets crickets when he tries to get to school programs. Steven, I gotcha, dude. Like, I've been in the same spot.

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Alright, so this is going to be the triangle codec secrets Revealed, how to get 30 new students for free in 60 days. Let's bang in. Okay, you're gonna learn how to hack your way into schools, even if you've been denied before. Remember I told you guys I'm gonna move lightning fast? I want to.

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jam-packed this with you guys with, um, with value, okay? How to collect a thousand burning hot leads for free, how to become the go-to martial arts school in your area.

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And stick around for free stuff, okay? Not like Martha's, uh, not… it's not Martha Stewart, this is Oprah.

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Not like Oprah, you're not gonna get a car under your seat, that'd be pretty cool, but you get some other cool stuff that will probably make you more money than a car, okay?

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So, for people who don't know who I am, just a little bit of background, I'm a huge Eagles fan from Philadelphia, this is me at the Super Bowl a couple years ago. It was one of the Super Bowls they lost, it sucked. Me and my buddy Josh.

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owner and operator of three schools. I actually recently sold one, so now I have two schools, but we have part of a franchise right here. This shows all the, uh, the franchisee owners, started up with my brother, Solomon, and we have now 36 schools, or big family of schools, so you're not talking with someone who's just a marketing person, you're talking with someone who currently owns and operates martial arts schools. I write the Black Belt Business Newsletter.

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free newsletter for martial arts school owners. That QR code will not work. Don't click on that. I just redid my website. You can reach out to me on social media later, I can… I can send you how to get into the newsletter.

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But I post 3 days a week. I wanted 9 kids with my mom over there, that's right, 9 kids, same two parents, still together.

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pretty frickin' crazy. I don't make websites, I don't run ads, I don't sell software.

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Um, besides being a martial arts school owner, I'm a one-on-one coach, I'm a coach who helps school owners do only one of two things.

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implement an evergreen organic growth strategy through the Triangle Codex, which I'm going to show you today, so you never have to pin on ads.

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And two, help you create a training and certification programs for your staff, so you can go on vacation and not worry about your school or playing catch-up.

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When they're back, okay? So if you want either one of those two things, that's exactly what I help people do. I show them how to create training programs for their staff so they can… Uh, you know, go on vacation and not to be stuck doing everything on their own forever. Alright, so let's talk about online marketing. Online marketing is kind of like a big open ocean, so imagine you're gonna put your…

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your bait on a hook. I don't really fish, but you guys will get the analogy. So you're gonna put your bait on a hook, you gotta cast it out in the open ocean.

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Okay? And online marketing, when you do this, you're not just competing against, um… the other martial arts school areas, other martial arts schools in your area. You're competing against Target.

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Tide, Coca-Cola. That's what online marketing is. That's what online marketing becomes so expensive over time.

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You know, when Facebook first started, it was cheap, and it gets more and more expensive.

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And the quality always goes down, okay? So it becomes.

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kind of unsustainable for a lot of people, and that's why online marketing is so difficult, because you're kind of fishing in the same open ocean as everyone else.

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Organic marketing. we're casting our bait and our hook into a barrel. We're going directly where our students are, okay? And the reason why this is important is because.

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Even if you're not that good at it, like, you don't… your bait isn't that good, like, your pictures and videos aren't that great, your website's just okay.

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Your online marketing's not that good, it doesn't matter, because if you cast the.

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The bait in the right barrel, no matter. how good it is, the fish are still gonna bite, because they're all swimming in that one spot. So that's what organic marketing is.

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And that's what we're gonna focus on. So, here's the bird's eye view, um, and I hope you guys are still with me, because I know I'm moving frickin' lightning speed, okay? So, bird's eye view.

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We're gonna go to a school, okay? We're gonna talk about who to hack our way into, like, basically who to talk to.

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Um… Uh, then we're gonna go to the school, and then we're gonna take those students, and we're gonna convert them into martial arts students in our school.

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And then recycle. So we're not gonna do, like, some… program where you're at the school for PE teacher for a day for 6 weeks or 8 weeks, or part of the school program, no.

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We want to convert students into our school. as quickly as possible, so they can learn real martial arts in our school with our facilities. So you can increase your monthly recurring revenue.

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It's not about making a couple hundred bucks and doing a program in a school, this is about getting people in your school and increasing your monthly recurring revenue, okay? So here's the math of the opportunity.

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Let's say you only have 6 eligible public and private schools in your area. Let's pretend there's only 6.

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I'm assuming unless you're in a rural area, you probably have more than 6 within driving distance.

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But let's pretend you only have sex, just to… just to make it simple. Let's say you get denied by 3 of them. 3 of them say, we don't like you, your haircut's ugly, and we think martial arts is weird. Like, alright, that sucks. Alright, so you get denied by 3 of them. So you get accepted by only 3. Let's say each school.

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has only 350 kids. That's 1,050 kids total.

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Okay? Now, what we look for in a conversion rate when we do programs through the triangle Codex is a conversion rate between 1% and 3% within one week.

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That means within one week, we want to convert between 1% and 3% of the students that we talk to, okay? Let's assume a 3% conversion. That's.

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21 new students within your first week. Okay? Obviously, you'll get people a couple weeks after, get a couple months after, even years after to get people, because they already saw you, they like you, and trust you.

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Because you taught them in person. So that's the power of this, okay? Let's assume you only got into a couple of schools, you only do a small conversion percentage.

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Like, this is massive, so each student is worth $2,000 per year. Obviously, it depends on how much you charge for tuition, but let's just say about 2K a year.

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That's $42,000 generated from one day's worth of marketing effort.

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Who would like $42,000? You guys said you would, right? This is exactly how to do it, okay? And I don't know anything else you can do that has a bigger ROI. I literally don't know nothing in the martial arts business. I talk with.

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The biggest leaders in my backup business podcast, the people who are the top 1% in our industry, I don't know anything that gets a bigger ROI for your return on, um, return on your investment in terms of, like, energy, because that's what's going to take, all right? And by the way, this number doesn't include friends of those members who joined.

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Retail sales, event sales, and students who are interested, and maybe you might join months later, okay? So.

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That's really, like, the most basic number you will get right away within the first week.

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Alright? And, worst case scenario, let's say you get no one to join your school, which would be terrible, but let's just pretend.

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Worst case scenario, you'll collect thousands of leads for free through a waiver form like this.

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Okay, which we'll show you how to collect later.

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Don't, uh… don't worry about that QR code for right now, it's not gonna get you this thing, but, um, just ignore that.

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Alright, and when you do things that other people can't, or are unwilling to do, this is how you dominate a market for years, okay? So this could be you in your martial arts school, because most martial arts school owners are not doing this stuff right now, okay? They're running Facebook ads, running Google AdWords.

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That's pretty much it. People have gotten lazy. So when you put in this extra effort.

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You will dominate your area, okay? You become part of the education system, and then you'll be super happy, like SpongeBob over here, and you'll… do some dances, alright? So let's talk about how to put this into action, uh, put this all together, okay? I put the puzzle pieces together. Secret number one.

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Hope you guys are still with me, I'm moving fast as alright?

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Keep you guys on your toes. Alright, secret number one is gonna be school hacking.

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Okay? So, school hacking is gonna be, like, who to target.

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Okay? So, this is gonna be, like, who you actually talk to when you want to get involved in a school. Typically.

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We're gonna focus on the guidance counselors. Why the guidance counselors? Because they're a little bit more parent-facing, like, they're a little more accessible. Principals are a little bit more difficult.

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They have more on their plate. Guidance counselors are used to talking to parents, used to talking to parents about their kids' problems, and they usually do, like, coordinate some of the outside events.

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Especially for enrichment for the kids. So, we like to target the guidance counselor, and here's how I figured this out, okay?

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I was trying to get into school programs. I heard.

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Everyone here has probably heard about doing a program in school before. If you haven't, that'd be a little bit surprising, but most people have heard about it, they just never figured out a way to make it work, or make it worth their time.

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Maybe they did them, and they never got really a lot of students out of it, so it really wasn't worth all the effort. The juice wasn't worth the squeeze.

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But I was trying everything I possibly could to get into schools, and uh… because I was struggling.

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And I remember one day, I was sitting in the office, and I was making phone calls.

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And I had visited the schools previously, I sent emails, like they told me to send.

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But no matter what I did, I couldn't get people to call me back. And that's how I figured out what's called the Who That strategy. Basically, what I did, and this happened totally by accident, it was not, like, some genius move, it was totally by accident.

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I was, uh, in the office, had my feet up on the desk on one of those reclining chairs.

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and I am calling the guidance counselors. I'm like, alright, I'll call them one more time.

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I found their name and numbers in the school's directory on their website, it's all public information. I started calling them.

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And they weren't answering. And I… honestly, I called so many times, I'd been there so many times, that, like, I just got lazy.

00:20:48.000 --> 00:20:51.000
And I just left him a voicemail, and I said.

00:20:51.000 --> 00:20:57.000
Instead of saying, like, hey, my name's Matthew, I teach at Action Karate, we do free programs at local schools.

00:20:57.000 --> 00:20:59.000
Like, give me a call back, I don't do any of that.

00:20:59.000 --> 00:21:12.000
I was freaking lazy, and I was just, like, didn't want to do it. And I said, hey, this is Matt, give me a call back, my number is… Well, something crazy happened I did not anticipate.

00:21:12.000 --> 00:21:14.000
About an hour later, I got a call back.

00:21:14.000 --> 00:21:19.000
And it was Nancy from the local elementary school from Wellert Elementary.

00:21:19.000 --> 00:21:26.000
And she said, hi, I got a call from Matt, and I'm like, I'm sorry, who is this? She's like, it's Nancy, oh, um, hi, hi.

00:21:26.000 --> 00:21:30.000
And all of a sudden, I was, like, so shocked that this person actually called me back.

00:21:30.000 --> 00:21:38.000
And then I was able to set up an appointment with her, which led to a school program, which led to about 18 new students, okay?

00:21:38.000 --> 00:21:44.000
So, then I… the craziest part about that is, I got 2 more calls that night.

00:21:44.000 --> 00:21:52.000
And then 2 more calls the next morning. And that's how I invented what's called the Hoot Add Strategy, which is when you leave a nondescript voicemail.

00:21:52.000 --> 00:21:59.000
For a guidance counselor or school principal, whoever you want to talk to, that basically tells them nothing. It's almost like you're a friend leaving a voicemail.

00:21:59.000 --> 00:22:03.000
It's like, hey, it's Matt, give me a call back, here's my number.

00:22:03.000 --> 00:22:13.000
And when you say that, they think that you might… they should know you, and they will actually call you back. And this gives you the opportunity to even speak to them, because if you leave a voicemail or just call them, or just email them.

00:22:13.000 --> 00:22:18.000
They're probably gonna ignore it. So this gives you… this opens your window so you can even have a conversation.

00:22:18.000 --> 00:22:25.000
Pretty, pretty kind of silly, right guys? Like, how that works? That's called the who to ask strategy. But then, like, okay, that gets you on the phone, but how do you actually hack your way in?

00:22:25.000 --> 00:22:32.000
Well, here's the 5 sentences to instantly hack your way in. One is you gotta make a connection. You want to introduce yourself as someone like them.

00:22:32.000 --> 00:22:37.000
You run the school down the street, you're a teacher like them. You're not a martial arts business owner.

00:22:37.000 --> 00:22:47.000
Don't… don't make a connection like that. Hi, my name's Matt, um, I run a martial arts school down the street. I'm a teacher, just like you, and just paint yourself as a teacher just like them.

00:22:47.000 --> 00:22:58.000
Okay, don't pay yourself as, like, a business owner. When you're a business owner that raises red flags, oh, we don't work with businesses. When you paint yourself as, like, just like a teacher, you just teach a different topic, or different subject, like martial arts.

00:22:58.000 --> 00:23:05.000
are more likely to listen to you, okay? Then you need social proof. If you've ever done any programs in any of the schools in your area.

00:23:05.000 --> 00:23:13.000
Like, if you've done anything in a local school, you want to mention that immediately. Hey, we do programs at local schools in the area, like we've done at this school, or this school, or this school.

00:23:13.000 --> 00:23:23.000
say that, okay? You want to use social proof. It's kind of like… You want to think about it like you're getting invited to the party. If you're getting invited to a… imagine you're in college or something, you're trying to get into a party.

00:23:23.000 --> 00:23:25.000
It doesn't know who you are, they're probably not gonna let you in.

00:23:25.000 --> 00:23:34.000
But if you know a friend who lives there, or know a friend who's in the party, oh, I'm friends with James, oh, I'm friends with Alex, it automatically shows social proof, and they're way more likely to let you in.

00:23:34.000 --> 00:23:39.000
Same thing here. You want to mention other schools in your area? If you've done anything with them previously.

00:23:39.000 --> 00:23:45.000
Um, that way they're like, oh, he's worked with other people in the school district. Oh, he must be trustworthy.

00:23:45.000 --> 00:23:56.000
Okay? And if you don't have that, you just say one of the parents recommended you reach out. So one of your parents or your students, you might say, oh, like, I know, um, Alice, come to his school, this school, um, Alex Cardinal.

00:23:56.000 --> 00:24:04.000
His mom recommended I reach out to you. and just use, like, one of your students as parents as a reason to reach out, okay?

00:24:04.000 --> 00:24:14.000
So, that's another way. You need some sort of social proof. Instantly, that would even… you're even able to have the conversation. You want to build some rapport. How long have you been there?

00:24:14.000 --> 00:24:24.000
If you have any students who go there, you can talk about them, any shared interests, okay? And this is my favorite part, you want to have FOMO. You want to let them know that you feel bad for not getting to them sooner.

00:24:24.000 --> 00:24:28.000
Somehow, they missed it. So you're like, oh, you know, we do those programs at these local schools.

00:24:28.000 --> 00:24:33.000
Uh, but I feel bad I haven't gotten to you guys sooner, I apologize, somehow I missed it.

00:24:33.000 --> 00:24:37.000
And then, you can talk about the brief explanation of the program.

00:24:37.000 --> 00:24:41.000
And set up an appointment. So here's what we say. Just like each child is different, so is every school.

00:24:41.000 --> 00:24:48.000
So, the free programs we teach are custom-tailored for each school. Now, the problem is, I don't set up anything over the phone.

00:24:48.000 --> 00:24:54.000
And so I actually got to meet the guidance counselor and see if this is even a good fit, and create a program that's designed around your school's needs.

00:24:54.000 --> 00:24:59.000
I also feel it's better to talk face-to-face instead of being some weird stranger calling you over the phone, ha ha.

00:24:59.000 --> 00:25:04.000
I have 15 minutes on Wednesday, or blah blah blah time, which could you do for a quick meeting?

00:25:04.000 --> 00:25:09.000
Okay? And this is the script. This whole thing takes… 6 to 8 minutes.

00:25:09.000 --> 00:25:16.000
Okay, maybe 10 at max, but your whole goal is to set up an appointment with them in person. If you set up an appointment with them in person, that's like 10 minutes or 15 minutes.

00:25:16.000 --> 00:25:18.000
you're gonna set up a program with the whole school.

00:25:18.000 --> 00:25:27.000
Okay? Um, if you guys are still with me, just I know you guys are still alive, just comment in the chat box with me, or with you, or something like that, that way I know you guys are still here.

00:25:27.000 --> 00:25:42.000
Yeah, Sherman's with me. Is this helpful so far, guys? Like… I know I'm going through a lot quickly, but I want to give you guys real strategy. Gabrielle says this, Sherman says it is. I appreciate you guys chiming in here, and not just, like, doing something else on your phone or computer.

00:25:42.000 --> 00:25:47.000
acting like you're working, but not actually getting better. Okay, all right, let's keep it going, guys. Thank you for chiming in.

00:25:47.000 --> 00:25:53.000
Alright, now, if you go in person, and they say, do you have an appointment? You just say no.

00:25:53.000 --> 00:25:59.000
I do not have an appointment. And then they'll say, oh, let me check if this person's available. We can talk more about that later, but.

00:25:59.000 --> 00:26:09.000
Uh, don't be… don't be nervous about being rejected at the door. If you go in person, here's how we approach if you go in person. We say, hi, this is a version of the Who Dash strategy, hi.

00:26:09.000 --> 00:26:13.000
My name is Matt, or sorry, that's not what you say. Reverse that. Hi.

00:26:13.000 --> 00:26:19.000
I'm here to see and serve guidance counselor's name, hi, I'm here to see Jessica.

00:26:19.000 --> 00:26:24.000
You can tell her it's Matt. I usually show up without an appointment or anything, okay?

00:26:24.000 --> 00:26:31.000
If I show up to the schools and say, hi, I'm here to see, I have to say the person's name. If I say, hey, I'm here to see the guidance counselor.

00:26:31.000 --> 00:26:37.000
that I know immediately that I don't know who it is, okay? So you have to say, hi, I'm here to see Jessica. You can tell her it's Matt.

00:26:37.000 --> 00:26:47.000
And they might say, do you have an appointment? You'll say, no. And they'll say, oh, let me see if I can get them. About half the time, they'll grab them for you right there in that moment, and you'll be able to have a meeting in that moment and schedule another meeting, which is amazing.

00:26:47.000 --> 00:26:52.000
About half the time, they'll say, no, they're busy, can you leave your number, and you'll do that too.

00:26:52.000 --> 00:26:58.000
Okay? It's not the result of one school. Nothing you say is going to work on every single school immediately. It's a result of 10.

00:26:58.000 --> 00:27:10.000
You approach 10, all you need to get is, like, two of them, maybe 3 if you're lucky, and then you use those as social proofs against the other ones, okay? So it builds up over time.

00:27:10.000 --> 00:27:20.000
Steven's like, are the slides available? Can't write that fast. Steven, yeah, we're gonna send out a copy of the slides, don't worry. Just try to soak this in for now, and you'll get a copy of the slides later.

00:27:20.000 --> 00:27:24.000
So, yes. Uh, but write any questions you might have down.

00:27:24.000 --> 00:27:32.000
Okay, so here's what you want to wear if you go to a school. You want to dress like a teacher. Think about what teachers wear. Don't look like some weirdo in a martial arts uniform who they've never seen before.

00:27:32.000 --> 00:27:38.000
And they're like, oh my god, who is this crazy person? Dress like a teacher. If you want to have something with your logo on it, that's cool.

00:27:38.000 --> 00:27:44.000
But think about what a teacher would wear, that's what you want to wear, so that way they… you look kind of like them. People like people that look like them.

00:27:44.000 --> 00:27:54.000
Okay? You want to bring a gift with you on this meeting, so if you have, like, a book you want to give them that's really helped you, I like to use the book Grit by Angela Duckworth, and I put a little note on there.

00:27:54.000 --> 00:28:01.000
I'm like, hey, this has helped me as a teacher, I think this will really help you, I really love it. Bring some sort of gift, that way there's a rule of reciprocity, they're gonna feel.

00:28:01.000 --> 00:28:07.000
Which means the rule of reciprocity, if you don't know, means that, like, when you help someone, they feel more inclined to help you.

00:28:07.000 --> 00:28:14.000
Okay, or if you give them something, they feel more inclined to give you something. So you can give them, like, a little gift, they're more likely to give you their time.

00:28:14.000 --> 00:28:21.000
When you get to the meeting. here's what to say. Okay, so let's say you set up that 10-15 minute meeting, whatever it is. Here's what to say.

00:28:21.000 --> 00:28:26.000
Actually, let me tell you what not to say. Don't talk about bullying.

00:28:26.000 --> 00:28:31.000
Okay? Not anymore. I think a lot of school owners used to talk about bullying.

00:28:31.000 --> 00:28:39.000
And, um… and say, hey, like, this is, uh, we're gonna do bully prevention, and blah blah blah. Most schools, I found actually don't want that anymore.

00:28:39.000 --> 00:28:48.000
Why? Because they don't want all the kids to go to their parents at the end of the day and say, oh, mom being bullied, I'm being bullied, because it creates a for the schools.

00:28:48.000 --> 00:28:55.000
Okay? So they actually don't want that. Instead, and I know some people still do this, okay, great. And by the way, like.

00:28:55.000 --> 00:29:07.000
Um, I feel like, more than anything. when are kids gonna learn real bully prevention? When they're at your school, learning real martial arts, not gonna learn some 30-minute class at their school, like, that's not really gonna happen, okay? So…

00:29:07.000 --> 00:29:12.000
Um, how do you actually figure out what to teach at the school? Well, we use the Socratic method. The Socratic method.

00:29:12.000 --> 00:29:18.000
is the way of asking questions. as many as you possibly can.

00:29:18.000 --> 00:29:25.000
in order to find out what they actually want, okay? So if they say, like, oh, what do you guys do? Like.

00:29:25.000 --> 00:29:32.000
What do you teach in the class? We'd say, like, oh, well, you know, average child is different, so is every school, so what issues are you having in your school?

00:29:32.000 --> 00:29:41.000
That you feel like, um… that you feel like the kids need to hear about from someone besides the normal teachers.

00:29:41.000 --> 00:29:51.000
And then, uh, we will custom design the program for the school based on what the school actually wants. If they ask me a question about it, I'll use the Socratic method and ask them a question back.

00:29:51.000 --> 00:30:00.000
That way, they're able to, um, really… I'm able to customize the program based on what the school actually wants and needs, and that's how they become your biggest cheerleader.

00:30:00.000 --> 00:30:15.000
Okay? So, sometimes you have to give them what they want in order to get what they need. Here's what I mean by that, okay? You guys are gonna laugh at me. This is, um… This is a foster dog I had, okay? Her name was Bella. I had never had a dog before, loved dogs.

00:30:15.000 --> 00:30:18.000
Okay, I just never had one, my family didn't have one growing up.

00:30:18.000 --> 00:30:26.000
And Bella, I was fostering her for 2 weeks, and I picked her up, and… and she had something like a heartworm or something like that. I forget what it was exactly.

00:30:26.000 --> 00:30:34.000
But she had some sort of issue, and they told me that she needed to take some pills, some medication, and I need to give her 2 pills a day.

00:30:34.000 --> 00:30:37.000
And, once again, never had a dog before, was very excited to have Bella.

00:30:37.000 --> 00:30:43.000
And, um, and what happened was… I… and if you have a dog, it'll laugh at me, like, you're an idiot.

00:30:43.000 --> 00:30:53.000
is I… I didn't know how to give her the pill. So, like, I put it in front of her, I assume she's a dog, she'll eat anything, but she kind of, like, licked it, smelled it.

00:30:53.000 --> 00:31:00.000
And then dropped it on the floor and I was like, ah, man, okay, let me try a different way. Then I pretended it was a toy and I'm holding up and down, moving around, we're playing.

00:31:00.000 --> 00:31:09.000
put it back in front of her, she licks it, smells it, it's not like a… a gross, like, uh, slob-reco-covered pill, it's on the floor, she refuses to eat it.

00:31:09.000 --> 00:31:15.000
So I called my friend, and I said, hey, my friend, he owns a bunch of, he owns a couple dogs, and I'm like, hey.

00:31:15.000 --> 00:31:19.000
Um, how do I get a Bella to take this pill? I don't know what to do.

00:31:19.000 --> 00:31:26.000
First, he laughed at me, he's like, you're dumb. Second of all, he's like, you need to give the dog what it wants in order to get.

00:31:26.000 --> 00:31:32.000
what she needs. She's like, rapid, he said, wrap it in peanut butter, she'll eat it immediately.

00:31:32.000 --> 00:31:37.000
Great. Took out a spoon of peanut butter, put the pill in, put it out, dog.

00:31:37.000 --> 00:31:43.000
Bella ate it immediately, okay? Why? Because I gave her what she wanted in order to get what she needs, okay?

00:31:43.000 --> 00:31:46.000
And that's the same thing when we do school programs. We want to give them what they want.

00:31:46.000 --> 00:31:52.000
in order to get what they need, what they really need, of course, if they want to build confidence and respect and focus and.

00:31:52.000 --> 00:31:58.000
Negra need to train in our school, but we have to give them what they want first. So that's why we customized the program based on what they want.

00:31:58.000 --> 00:32:05.000
Okay? Now, does that… you guys with me here? Is that, like, does that make sense? You gotta give people what they want in order to get what they need.

00:32:05.000 --> 00:32:08.000
Okay? So that's how you want to think about it.

00:32:08.000 --> 00:32:13.000
Alright, so, next thing we're gonna talk about is, like, in order to get what they want.

00:32:13.000 --> 00:32:17.000
In order to give them what they want, in order to get what you know they need.

00:32:17.000 --> 00:32:22.000
is you need to get waiver forms, okay? These are the waiver forms we give out.

00:32:22.000 --> 00:32:28.000
Um, that we require the students fill out, so we're able to collect their information. If you do not collect their information.

00:32:28.000 --> 00:32:33.000
They are most likely never going to come to your school. You might get a couple students.

00:32:33.000 --> 00:32:40.000
That are high intent, great. But most of the kids are not going to do anything. You want to collect their information so you can reach out to them later. You can do outbound marketing.

00:32:40.000 --> 00:32:47.000
Okay? You need to get waiver forms. If you get nothing else from today, bare minimum, just get waiver forms, you do a school program.

00:32:47.000 --> 00:32:50.000
That way, you can actually reach out to them, okay?

00:32:50.000 --> 00:33:03.000
Uh, we're gonna go through, we're gonna pop through some of the… I'm gonna move quickly, guys, so we're not gonna get to everything today, but I'll get through a lot. So, even if I just stop right now, it's… ridiculous amount of information. Alright, number one goal before you leave the school is you want to have an appointment set up.

00:33:03.000 --> 00:33:07.000
Okay? And when you have that appointment set up, boom.

00:33:07.000 --> 00:33:09.000
Now you're gonna create a program that's so good.

00:33:09.000 --> 00:33:18.000
Because it's designed about what the school actually wants. And by the same, when I say program, I mean you gotta teach some sort of martial arts during the, uh, usually we teach 30-minute classes.

00:33:18.000 --> 00:33:22.000
to the entire school in groups of 100 or less.

00:33:22.000 --> 00:33:38.000
And the reason why we do that is because it's like, um… groups of 100 OS, because we want the kids to be involved and have fun. Um, but we also don't want to teach groups of 30 when we have to… that way, if it's a huge school, we'd have to be there for, like, a month or something to get all the kids, okay?

00:33:38.000 --> 00:33:45.000
So the number one goal before you leave the school and you have that meeting is set up a time to come in and actually teach these classes. It usually will come for 2 or 3 days in a row.

00:33:45.000 --> 00:33:52.000
We'll do 2 or 3 sessions in a row. During those 2 or 3 days, that's it, and we teach the entire school, we get waivers from everyone, okay?

00:33:52.000 --> 00:34:02.000
And then, we'll get testimonials while we're there. So these are some of the testimonials we'll get. We'll ask each teacher if we can take a picture of them. Not everyone will say yes. All you need is a couple of them to say yes.

00:34:02.000 --> 00:34:07.000
And they'll talk about what they actually want. Or what they actually liked about the program.

00:34:07.000 --> 00:34:14.000
Hey, say, hey, can you tell me what you liked about the class today? And I'll give you a couple sentences. We'll put this on our website, and we'll send this to the other schools we're not in.

00:34:14.000 --> 00:34:23.000
as social proof, so they let us in. You guys with me here? You guys see how this all, like… snowballs, okay?

00:34:23.000 --> 00:34:29.000
Alright, let's keep going here. So, here's how you convert them into new students from the seminar. First of all.

00:34:29.000 --> 00:34:37.000
When you do the seminar in the school, we call this the perfect micro-seminar. We want to tell them what's going to happen when kids register. So, what's going to happen is.

00:34:37.000 --> 00:34:46.000
Um, when they register, so we hand out a, uh, an invitation to our school at the end of the class. We gotta make the class really fun.

00:34:46.000 --> 00:34:53.000
We gotta customize a portion of the class based on what the teacher's actually… what the staff said that they wanted us to talk about.

00:34:53.000 --> 00:34:56.000
But it needs to be active, the kids need to have fun.

00:34:56.000 --> 00:34:59.000
And then we're gonna pre-frame what's gonna happen, okay?

00:34:59.000 --> 00:35:07.000
So, um… we'll print, like, hey, here's what happens when you're gonna register, you're gonna have a chance to earn a white belt, ignore number 2.

00:35:07.000 --> 00:35:12.000
And you're gonna do what's called… you're gonna give out a ticket, okay? The ticket, or you can call it an invitation.

00:35:12.000 --> 00:35:16.000
is what you give to the kids before they leave, okay?

00:35:16.000 --> 00:35:21.000
So if you call it a flyer, it's gonna raise red flags to the staff, like, oh, we can't have flyers from businesses.

00:35:21.000 --> 00:35:27.000
But if you call it a ticket, or you call it an invitation, it doesn't raise the same red flags, and it'll say, hey guys, here's an invitation.

00:35:27.000 --> 00:35:34.000
to come try out class at our school, you'll get to break a board, you'll get to earn a wipeout, it's super fun, and we're gonna have a pizza party for you guys, so if you want to register.

00:35:34.000 --> 00:35:41.000
If you, uh, if you want to reserve your spot, give this to mom or dad right when you get home. And we tell the kids about it, we show them a white belt at the end of the class.

00:35:41.000 --> 00:35:52.000
now that are super excited. Now, we have all their information, so not only are they gonna tell their parents, but we're gonna text and email them, and we're gonna tell their parents about the free class, okay?

00:35:52.000 --> 00:36:05.000
Alright, let's keep it moving. I'll skip that one. And then, of course, you gotta contact your hot leads. You got all these leads, you just taught them a class, you gotta contact them immediately. If they… they can opt out at any moment.

00:36:05.000 --> 00:36:14.000
If they say stop or unsubscribe, cool, don't ever text them again. But the waiver says that we're allowed to text them, and if they say stop, no big deal, we just stop texting them, okay?

00:36:14.000 --> 00:36:19.000
Then we're gonna do what's called a wipeout ceremony, alright? The wipeout ceremony, there's that free class that we invite them to.

00:36:19.000 --> 00:36:27.000
We record the entire thing. And then we have what's called an irresistible offer. See that? This is a whiteboard over here, you're just looking at the back side of it, this is me.

00:36:27.000 --> 00:36:32.000
And this is a bunch of kids from a local school. We're gonna give them a special offer that they cannot resist.

00:36:32.000 --> 00:36:38.000
Okay? And when people are clients of mine, I help them create their special offer that I know will convert into new students.

00:36:38.000 --> 00:36:45.000
Because their special offer sucks, you'll get one new student if your special offer is good, you should convert between 40% and 50% of the room.

00:36:45.000 --> 00:36:52.000
Okay, so if you look at all these kits here, this is an actual video, just a screenshot, but I showed you the whole video, you would see, like, a whole.

00:36:52.000 --> 00:36:57.000
group of people lining up, and it's usually about half the room is gonna enroll, okay?

00:36:57.000 --> 00:37:04.000
So, that's really what we look for. So you have a group of 1, 2, I don't know what this is, 20 kids, I'm gonna look for 10 new students, no trials.

00:37:04.000 --> 00:37:13.000
No discounted tuition, full membership right there. Okay? But you need to have a really good irresistible offer, and that's what I show my clients how to do, okay?

00:37:13.000 --> 00:37:24.000
So, if you want to do this, you have to preheat these leads, so you gotta have the memberships go out in advance, so they know what our… they know what our memberships are before they even get there, so they're already able to kind of think about it a little bit.

00:37:24.000 --> 00:37:30.000
We schedule this… that we send out our schedule in advance, we send out testimonials in advance.

00:37:30.000 --> 00:37:36.000
We do what's called our price marinade at. Which is something for another time.

00:37:36.000 --> 00:37:43.000
Irresistible offer at the end, which I already mentioned, and we have to have urgency and scarcity. Urgency and scarcity is how you create an irresistible offer.

00:37:43.000 --> 00:37:48.000
you'll say, hey, at the end of the offer, whatever offer you give.

00:37:48.000 --> 00:37:54.000
is good for today only, and there's only this many spots. I know about only half the room's gonna enroll anyway.

00:37:54.000 --> 00:38:01.000
So if there's 20 kids, I'll say the offer's good for today only, and it's only available for the first 10 students. After that, we can't do any more, because we don't have enough spots on our mat.

00:38:01.000 --> 00:38:09.000
Okay, that way people are like, boom, I gotta sign up right now, okay? And that's what creates a buying frenzy for a mass enrollment. Same strategy that, uh.

00:38:09.000 --> 00:38:18.000
Felicia and Sean used… they went from $28K to $70K in monthly recurring revenue doing these programs over and over. Like, I did the exact copy and paste system.

00:38:18.000 --> 00:38:30.000
that I give my clients, that I can give you guys to be able to help you do this step-by-step-by-step, and help you along the way. Michael Mertens, he's cool because he owns, like, um, was it five schools?

00:38:30.000 --> 00:38:35.000
Uh, so he's a… he's a very sophisticated martial arts school owner. He already did school programs, he was already crushing them, he already did a good job with them.

00:38:35.000 --> 00:38:38.000
But he's like, hey, Matt, I heard you're doing better, can you show me how to do it?

00:38:38.000 --> 00:38:45.000
using my strategy, he added 61 new students and added 146K in yearly revenue.

00:38:45.000 --> 00:38:52.000
Okay, in just 6 months. Do you guys see the power of this? You guys with me? Like… Do you guys see how this really adds up if you do it all put together?

00:38:52.000 --> 00:38:57.000
So… there's 3 parts to the triangle Codex. There's schools.

00:38:57.000 --> 00:39:02.000
Okay, the trial codex is a three-part system that we use to recruit new students organically.

00:39:02.000 --> 00:39:06.000
Today we talked about schools. We didn't even talk about daycares or businesses, okay?

00:39:06.000 --> 00:39:13.000
We didn't even get to those. So, just schools has a massive upside to it, okay?

00:39:13.000 --> 00:39:22.000
So, we didn't have time to talk about, um, how to get the kids actually excited to convert them. We just talk very surface level.

00:39:22.000 --> 00:39:28.000
We didn't talk about… oops, how to secure your position to become the go-to martial arts school in your area, so no other martial arts schools can get in there.

00:39:28.000 --> 00:39:38.000
And we're gonna talk about how to get teachers to sell the program for you. Um, and we didn't talk about exactly how the mass enrollment system works, there's a lot of pieces to it, okay?

00:39:38.000 --> 00:39:44.000
Uh, but we will… but if you become a client of mine, or you listen to the podcast, you better get help with that, okay?

00:39:44.000 --> 00:39:49.000
Now, there's also a way to recruit cheerleaders, i.e. The school's teachers.

00:39:49.000 --> 00:39:53.000
To become your biggest cheerleaders? Like, how do you get your school's teachers to, like.

00:39:53.000 --> 00:40:00.000
promote your program to everyone, and we didn't talk about how to become a celebrity sensei through this process, where you become the martial arts guy in the area.

00:40:00.000 --> 00:40:10.000
kind of like Mastercan, the Ultimate Sensei, okay? So here's the deal. This is my Rolodex I usually give to my clients, okay? So when people become a client of mine.

00:40:10.000 --> 00:40:16.000
This is a Rolodex I give them. This is basically the spreadsheet we use to keep track of every school, the guidance counselors.

00:40:16.000 --> 00:40:23.000
The staff, all the daycares, everything, and this is how we keep track of, like, how.

00:40:23.000 --> 00:40:32.000
how many students we're getting from them, how many leads, who we're set up with, who were not. This… just alone, I've sold for $1,500 before, okay?

00:40:32.000 --> 00:40:41.000
Here's the deal, and I'm gonna give for you guys, um… I'm gonna show you an example, okay? Let me open this up.

00:40:41.000 --> 00:40:48.000
So, this is… the Rolodex that shows you the screenshot of, that was not filled out. This is one that's filled out, okay? This is one of my clients, his name is Jed.

00:40:48.000 --> 00:40:54.000
We keep track of the schools, daycares, and businesses in the bottom, then we keep track of, like, how many students they actually get.

00:40:54.000 --> 00:40:59.000
So, if you look here, this is where we keep track of everything. We're super organized about it.

00:40:59.000 --> 00:41:04.000
So, he looks like has about 533 leads so far.

00:41:04.000 --> 00:41:09.000
And he's converted about… 80 of them, okay?

00:41:09.000 --> 00:41:16.000
These are not people who just visited his website, these are not people who came through ads just organically.

00:41:16.000 --> 00:41:18.000
Okay, so you guys can see how powerful this actually is.

00:41:18.000 --> 00:41:27.000
When you join my program, I actually go over this with you guys, and we look at it every single day. Not every single day, but every meeting we have together.

00:41:27.000 --> 00:41:39.000
And that way, you guys… we keep track of, like, what's working, what's not working, and make sure that, like, you don't miss a step in order to convert new students. Because if you try to do this on your own, you guys are smart, you probably figure out a lot of this out on your own.

00:41:39.000 --> 00:41:47.000
But, if you want the copy and paste system that, like, Fari used, he's a multi-school owner, he increases revenue by 20%.

00:41:47.000 --> 00:41:54.000
Um, all you gotta do is schedule a free 10-minute discovery call with me here, so take out your phone right now, schedule a call with me here.

00:41:54.000 --> 00:42:00.000
I'll send you the Rolodex for free, so instead of charging you a thousand bucks or $1,500 for the Rolodex.

00:42:00.000 --> 00:42:06.000
two things will happen. One, I'll send you the Rolodex for free, just for scheduling a call with me. We'll talk for 10 minutes.

00:42:06.000 --> 00:42:12.000
Casually, we'll say… I'll see if I can actually help your school. If I can, great. If I can't.

00:42:12.000 --> 00:42:18.000
No big deal, get the Rolodex for free, sounds good. Hopefully I'm at least able to give you some value over the phone, okay? So take out your phone right now.

00:42:18.000 --> 00:42:27.000
Scan this QR code, schedule a call now. If you want to get the Rolodex, you have to schedule a call today. So if you're like, oh man, I'll go do this later, I'm gonna get back to you.

00:42:27.000 --> 00:42:30.000
I'm not going to say any of the Rolodex for free, and as a bonus.

00:42:30.000 --> 00:42:38.000
Bonus, bonus, even… create a game plan for you. If your school brings in at least 20K a month, so that's, like, the bare minimum for this part of it.

00:42:38.000 --> 00:42:45.000
If a school brings in at least $20K a month in revenue, I'll even make you a custom organic marketing game plan for you, completely for free.

00:42:45.000 --> 00:42:53.000
Just for scheduling a call, okay? It has to happen while you're on the call today. If you say, hey, you're gonna do it later, you probably never will anyway, so it's not gonna matter. Schedule a call now.

00:42:53.000 --> 00:43:11.000
Uh, for later this week, and I can see if I can help you guys. If I can't, great. If not, all good. Cut me off your list. Hopefully that was helpful. I know I move fast as I think I need, uh… a break from my voice, so… thank you guys for being here. Take out your phone, schedule it now, and I'll help you guys. Thanks.

00:43:11.000 --> 00:43:12.000
Whew! I got done in 45 minutes, Margaret, I feel like I should get, like, some sort of lollipop, like, right on the dot.

00:43:12.000 --> 00:43:16.000
Awesome, thank you so much, Matt. Um…

00:43:16.000 --> 00:43:30.000
You probably have noticed, everyone, that we have another guest that's joined us. This is our client success rep, um, Avery Leary. He's here to answer any questions that you may have about the platform as well, but before we do the Q&A, I did want to, um.

00:43:30.000 --> 00:43:33.000
Just do a little bit of housekeeping for everybody.

00:43:33.000 --> 00:43:43.000
Um, just wanted you to know that, um, if you are interested in going to any of our other events in the future, um, you can always check out our website at.

00:43:43.000 --> 00:43:48.000
MembershipSolutions.com slash events. I'm going to post the link in here.

00:43:48.000 --> 00:43:53.000
We're going to be, um, having webinars go out every month.

00:43:53.000 --> 00:44:00.000
And, um, they're going to be related to similar types of high-value content, just like the one that was presented by Matt today.

00:44:00.000 --> 00:44:07.000
Um, and I'll also share with you guys our event, um… Uh, oh my goodness, where is it?

00:44:07.000 --> 00:44:18.000
Um, our event sponsorship information sheet. So, as you guys know, one lucky individual is going to be at the end of this, um.

00:44:18.000 --> 00:44:23.000
Q&A session, uh, selected to potentially have one of their events sponsored.

00:44:23.000 --> 00:44:29.000
But I just wanted to share with you the information sheet, just in case you are interested and want to connect with us in the future.

00:44:29.000 --> 00:44:35.000
But, uh, from here, I'm going to actually pass it over to Matthew and Avery to be able to answer your guys' questions.

00:44:35.000 --> 00:44:39.000
I see that we do have one open right now.

00:44:39.000 --> 00:44:45.000
Um, oh, it looks to be Steven. Steven, um, I will actually answer this one.

00:44:45.000 --> 00:44:58.000
We'll get those slides to you via email. We should have the slides as well as the recording to you before tomorrow.

00:44:58.000 --> 00:45:16.000
Alright, I'll wait a few seconds here and see if we have any more questions come in.

00:45:16.000 --> 00:45:19.000
And just so you guys know, like, while this is happening.

00:45:19.000 --> 00:45:30.000
Um… for all the school owners I've worked with, so if you're in Philadelphia area or South Jersey, I cannot help you legally, because you're in our territory, so if you're in that area, I'm sorry, you can listen to this.

00:45:30.000 --> 00:45:38.000
get help, but I can't help you personally. Lynn Jones, if you're brand new, this could definitely help.

00:45:38.000 --> 00:45:48.000
If you're brand new, um, yeah, definitely can, as long as you teach kids. If you're, like, if you're, like, a part-time instructor, this is not going to be for you. This is really for people who run, like, this is, like, their full-time job.

00:45:48.000 --> 00:45:53.000
If it's not, then like, it's hard, it's really hard to make this stuff work. This needs to be your full-time job.

00:45:53.000 --> 00:46:03.000
Um, and, like, what I do for my clients, the ones you saw who had, like, crazy, um… case studies is I give them the entire system, A to Z, like, copy and paste.

00:46:03.000 --> 00:46:09.000
And that way it's done for you. It's like, okay, here's what to say, here's how to say it, here's the… Canva templates, text templates, email templates.

00:46:09.000 --> 00:46:15.000
Here's how to convert them to new students, here's how to create your offer, here's what to send them beforehand, afterwards.

00:46:15.000 --> 00:46:19.000
Yeah, everything to make it happen, so you don't have to figure it out on your own, you can just have it.

00:46:19.000 --> 00:46:27.000
that works, and then we help them… we help you guys along the way to make it actually work. So instead of just getting all the stuff, I'm like, that's it, good luck. So it'll be, like, getting, like, I don't know.

00:46:27.000 --> 00:46:33.000
a bunch of YouTube tutorials about how to do Taekwondo or something. We actually help you along the way with each step. That way, you can.

00:46:33.000 --> 00:46:44.000
get a ton of new students.

00:46:44.000 --> 00:46:51.000
Right. I… Don't see any other questions coming in. Should we wait a few more moments, Matt?

00:46:51.000 --> 00:47:06.000
Uh, I put the link… in the, um… I put the link in the chat box, guys. Oh, Sherman, I think, has a question. I'll put the link in the chat box, so if you, like, if you're on your phone and you couldn't find the…

00:47:06.000 --> 00:47:28.000
Um… And you couldn't find the, um… If you couldn't scan the QR code, I put the link in the chat box, you can just type it in right there. Uh, Sherman, what's your question?

00:47:28.000 --> 00:47:45.000
A specific CRM, they offer something with, I don't know, that… how am I supposed to know the difference of what that is and what this is? Um… Sorry, Sherman, that's not enough, like… Contacts for me to answer that question.

00:47:45.000 --> 00:48:00.000
Are you asking a question about member solutions? Are you asking questions about organic marketing?

00:48:00.000 --> 00:48:09.000
use Ignite with Spark. Got it. Um, I just don't understand your question. Are you asking about… the software? Are you asking about organic marketing?

00:48:09.000 --> 00:48:15.000
Um, I don't know what they do for organic marketing, all I know is I've spoken at Spark.

00:48:15.000 --> 00:48:29.000
Um, and… Uh, yeah, so they have a similar problem with their product. I mean, listen, a lot of people provide templates for, for, for, um… on Canva. This is, like, a whole organic marketing system.

00:48:29.000 --> 00:48:32.000
For schools, daycares, and businesses. This is my bread and butter.

00:48:32.000 --> 00:48:42.000
Um, this is exactly what I do for the biggest coaches in the industry, that's why Spark had me come out there and talk about it. So this is, like… This is all I do, okay? So…

00:48:42.000 --> 00:48:46.000
It's like, you know, some software, some companies could offer something.

00:48:46.000 --> 00:48:50.000
That does it. You know, it's kind of like, um, I don't know.

00:48:50.000 --> 00:49:01.000
Like Nike might make a soup, but they're known for their sneakers, right? So, yeah, like, other companies might have something like that, but when school owners who are.

00:49:01.000 --> 00:49:09.000
sophisticated. Yeah, like they're gonna come to me. Why would I use you versus them?

00:49:09.000 --> 00:49:16.000
I mean, look at the testimonials, I don't know, maybe don't maybe use them, I don't know what to tell you. I would say, I would say look at the testimonials, look at all my case studies.

00:49:16.000 --> 00:49:19.000
Look at all the people that have gotten help, um.

00:49:19.000 --> 00:49:22.000
I don't know exactly what they offer, so I can't tell you, like.

00:49:22.000 --> 00:49:30.000
You know, they offer this, and I offer that, like… check out my website, check what people have said about me. If you want quick results, just copy and paste and help you along the way.

00:49:30.000 --> 00:49:41.000
For organic marketing, that's what I do. Cool. Alright, guys, have a great rest of your… oh, that's good, that was the answer I'm looking for. All right, cool.

00:49:41.000 --> 00:49:42.000
Um, any other questions?

00:49:42.000 --> 00:49:50.000
Oh, great. Yeah, while we're waiting for other questions to roll in, I'm just going to share my screen.

00:49:50.000 --> 00:49:57.000
And then we can go through the spinner and see who won.

00:49:57.000 --> 00:50:04.000
Okay…

00:50:04.000 --> 00:50:13.000
Let's see if I can do this. This is my first time on Zoom.

00:50:13.000 --> 00:50:25.000
2… And share… can everybody see the spinner?

00:50:25.000 --> 00:50:29.000
All right. I see a comment, so I think we're good.

00:50:29.000 --> 00:50:41.000
I'm just gonna click the little spinner real quick.

00:50:41.000 --> 00:50:49.000
Wow, congratulations, Gabriella! I'll be reaching out to you, um, shortly after our session.

00:50:49.000 --> 00:50:58.000
to be able to allow you to claim your prize.

00:50:58.000 --> 00:51:09.000
All right, do we have any other questions that came in?

00:51:09.000 --> 00:51:16.000
Alright, it looks to be… Good to go. Oh, so many comments. Thank you guys so much for joining us.

00:51:16.000 --> 00:51:22.000
I think… I think if, Matt, if you're cool with it, I think that we will cap it here.

00:51:22.000 --> 00:51:23.000
Thank you guys, hopefully that was helpful. Bye, guys.

00:51:23.000 --> 00:51:31.000
Everyone seems to have their question. Yeah, thank you so much, everyone. Take care!

00:51:23.000 --> 00:51:31.000
See you later