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How to Make Money and Increase Leads With Birthday Parties Video

How to Plan Martial Arts Birthday Parties for Kids

Birthday parties are a super versatile tool that can directly impact the bottom line and immediate cash flow of your martial arts school. Four major benefits include: Getting leads and new members Creating business partnerships…

"Why Involuntary Attrition Is Killing Your Member Retention." Woman training with ropes at gym.

Why Involuntary Attrition Is Killing Your Member Retention

When you’re losing the battle for member retention, it’s impossible to ignore. Complaints, poor attendance, and painful cancellations show a clear problem. But what about when content members disappear without notice? While on the surface…

Subscribe to newsletter on tablet screen with office objects on wooden desk.

Make Email Newsletters Work for Your Fitness Business

Do you send an email newsletter for your business? If the answer is yes, great! You’ll see some great tips later on to get your email newsletters performing even better. If the answer is no,…

Closeup over shoulder of woman looking at financial report of gym revenue on tablet device

10 Ways To Increase Gym Revenue Without Selling More Memberships

Most gym owners drive business growth in two ways: by finding new members and by keeping the members they already have. While marketing and retention are great for growing your community, they represent only a…

8 Fun & Easy Holiday Event Ideas

Here in Philadelphia, the fall weather is finally settling in with cooler temperatures, changing leaves, and Eagles football. What may not come to mind immediately is that it also is the perfect season to plan…

Two smiling colleagues practicing a genuine membership sales pitch

4 Steps to a Genuine Membership Sales Pitch

Does selling memberships make you feel greasy? It shouldn't! Think of it this way: Your sales process is not only the key to more money for your martial arts school—it's also the way to discover…

Mobile device camera for recording video marketing promotions on white background

Video Marketing for Martial Arts

If you haven’t noticed video marketing taking over the internet, then you haven’t been active online for the past few years. More than for showcasing cats and other miraculous feats, video marketing has the kind…

Mobile invoice for member payment on cell phone

7 Ways to Handle Late Member Payments

Asking your students for money is never easy. When a member of your martial arts school doesn’t pay on time, it’s tempting to let the delinquency slide to avoid confrontation. But you run a business.…

Free Trial tile letters on top of notepad with coffee and office items on desk.

How to Use Trial Memberships in Martial Arts

We debate the best way to structure trial memberships in the martial arts industry: Should prospective members pay? Does it make sense to offer a class or classes for free? The core of the trial…

How to Avoid Financial Disputes with Your Gym Members

Member-owner relationships are a bit like marriages. You work hard to cultivate strong, long-lasting bonds. You do all you can to show you care and provide what your member needs. Despite that effort, you can…