David Chang’s Answer: What Steps Should I Take to Add Extended Child Care to My Summer Camp?
Introduction David Chang’s Answer: What Steps Should I Take to Add Extended Child Care to My Summer Camp? Client question: We run a Summer camp that’s held from 8 am to 3 pm. We’re considering offering extended care from 3 pm to 6 pm. What issues do I need to consider when setting up this […]
Make Direct Mail a Part of Your Back-to-School Marketing
Introduction 1) Mail to a Good List of Prospects 2) Create a Professional-Looking Advertisement 3) Keep in Mind You Have to Pay for Postage, Too 4) Consider a Bulk Mailing Service 5) Present an Attractive Offer 6) Include a Call-to-Action and Testimonials 7) Send Emails Between Mailings 8) Look at Your Return on Investment Make […]
Fitness Boot Camp – Brick & Mortar vs. Dirt & Grass
Introduction Scenario one: Scenario two: Fitness Boot Camp – Brick & Mortar vs. Dirt & Grass Let’s have a look at two completely different scenarios. Scenario one: You have been running a boot camp outside for the summer and have built up a fantastic group of regulars. However, now that the colder weather is here, […]
How to Increase Your Gross Sales Now
Introduction The Entrepreneur’s Club Optimizing Existing Sales Assets Prioritize and Preach Your Value Proposition How to Increase Your Gross Sales Now The 27th of March was a good news day for me. One of my General Managers called to inform me that my two Krav Maga schools were ranked #1 and #2 in the Member […]
A Birthday Party Follow-Up Formula that Turns Leads Into Students
Introduction Step 1: VIP Pass Step 2: Martial Arts Birthday Party Follow-Up Email Step 3: Martial Arts Birthday Party Follow-Up Entry Step 4: Drip System A Birthday Party Follow-Up Formula that Turns Leads Into Students The #1 and #2 reasons for offering any event at your school are retention and new memberships. In last week’s […]
4 Events That Drive Community Involvement & New Member Enrollment
Introduction 4 Events That Drive Community Involvement & New Member Enrollment It doesn’t matter what kind of martial arts studio or fitness business you run. The goal is the same: to grow in both size and reputation Networking within your community is a great way to attract new members and build your business. Community involvement […]
5 Budget-Friendly Ideas for Your Business’ Grand Opening Event
Introduction 5 Budget-Friendly Ideas for Your Business’ Grand Opening Event Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our Grand Opening day? Chances are good that you have invested a lot of money into starting your new business. Here I’ll provide some low-budget […]
8 Keys to Effective Business Partnerships
Introduction 8 Keys to Effective Business Partnerships Partnering is a critical element of nearly all businesses. We partner with employees and investors, in addition to actual business partners or co-owners. Effective partnering is evident in any successful organization that requires multiple human beings to achieve its objectives. Teams of all types require a few elements […]
5 Errors to Avoid: Employee Discipline
Introduction Error #1: Employee Discipline as Punishment Error #2: Employee Discipline as An I vs. You Confrontation Error #3: Too Late Error #4: A Non-Progressive Approach Error #5: Missing Root Causes 5 Errors to Avoid: Employee Discipline Greater focus, improved self-control, and increased self-discipline are only a few of the lasting benefits that a practitioner […]
Doing the Math to Calculate Martial Arts Business Success
Introduction A Formula to Calculate Martial Arts Business Success What are they and how do you determine these values? An Example to Illustrate Using the Numbers to Grow Your Business Why do some martial arts studios have 50 students while others have 500? Before delving into the multitude of factors contributing to martial arts business […]