Creating a Martial Arts Website That Gets You More Students
Introduction Creating a Martial Arts Website That Gets You More Students September’s here and I know a lot of you are beginning to plan out your marketing and events for the upcoming 2012 year. I wanted to share some of my secrets on how to turn your school’s website into the most powerful weapon in […]
5 Ways to Incorporate Bullying Awareness, Education, & Prevention Into Martial Arts Schools
1. Hold Mat Chats that Address Bullying 2. Wear Orange on Unity Day 3. Run Martial Arts Seminars with School Districts 4. Add Open Mat Talk Time to Your Martial Arts Program 5. Make It Your Social Responsibility to Teach Students about Social Responsibility October is National Bullying Prevention Month Bullying. It’s an all-too-common word […]
Membership Contract Complaints and How to Properly Respond
Introduction Sounds clear-cut, right? Make sure you fully understand the membership contract complaints before you respond. Keep your personal feelings out of it. Back up your responses with any documentation you may have, i.e. a written billing agreement, cancellation form, etc. Keep copies of the membership contract complaints and your responses. If you do not […]
PTA Fundraisers: How to Set Your Martial Arts School Up for Success
Introduction 5 Steps to Creating & Running a Martial Arts PTA Fundraiser Using PTA Fundraisers for Growth PTA Fundraisers: How to Set Your Martial Arts School Up for Success We are in an industry where you have to work hard consistently to build your school over time. It’s about establishing your reputation and identity in […]
Cage Fitness™ vs. Other Fitness Programs
Introduction Cage Fitness™ vs. Other Fitness Programs Cage Fitness™ was developed in conjunction with The Martial Arts Industry Association (MAIA) and nine-time welterweight MMA Champion Matt Hughes. Matt is a huge advocate of health and fitness in general and is very excited about Cage Fitness™ and the success of the program thus far. The most obvious […]
Top 5 Martial Arts Back to School Tips to Grow Your Business Successfully
1) Firstly, Email Marketing & Text Messaging 2) Secondly, Back-to-School Events 3) Thirdly, Websites & Web Advertising 4) Fourthly, Social Media 5) Finally, Operations How you prepare for the back-to-school season can dictate the success of your martial arts business for the entire year. Also, for the best results, you need solid strategies for sales, […]
7 Ways to Boost Your Dojo’s Financial Health in the New Year
1. Get listed, and get reviews on no less than a dozen review sites. 2. Keep good reviews on file. 3. Respond maturely to negative reviews. 4. Keep the reviews coming. 5. Beat Yelp’s filter. 6. Coach your students on how to leave a review. 7. Just do it. From working with literally hundreds of […]
How to Start Using Facebook Ads for Martial Arts Marketing
Introduction Get Your Martial Arts Students & Your Non-Students to “Like” You on Facebook Facebook Ads to Reach Prospects To review Martial Arts Facebook Marketing: Confused about Facebook ads? You’re not the only one. Back in 2010, I began using Facebook ads to get likes on one of my Facebook business pages. I went in […]
Essential Financial Terms Cheat Sheet for Business Owners
Introduction A B C D E F G I L N O P R W Essential Financial Terms Cheat Sheet for Business Owners In order to be successful, every business owner, manager, and director needs to understand finance basics. At some point, you will find yourself in a discussion which uses specific financial terms, and […]
10 Ways to Boost Online Registrations (And Use Event Manager Software Like a Champ)
Introduction 1) Activate social media networking buttons on your registration pages. 2) Add an event listing link to your website. 3) Send emails to past participants. 4) Use data to make decisions. 5) Set early-bird pricing with an expiration date. 6) Set up and distribute promo codes. 7) Set a seating capacity. 8) Use the […]