What Do I Do When a Prospective Member Insists on Getting a Price from Me? (Video)
Introduction What Do I Do When a Prospective Member Insists on Getting a Price from Me? (Video) You’re on the phone with a prospect interested in joining your martial arts school or fitness club. You excitedly describe your classes, facility, and staff, looking forward to the moment when you can invite them in for a […]
What You Need to Know to Increase Leads and Membership Sales
Introduction Know Your Lead Count and Lead Status Know What Marketing Channels Work Know Your Conversion and Membership Sales Numbers Make Reporting Part of Your Daily Routine Automate Sales Reporting with Member Management Software What You Need to Know to Increase Leads and Membership Sales If your members are the lifeblood of your business (and […]
Martial Arts Summer Camps: Tips to Heat Up Student Retention and Revenue
Introduction Martial Arts Summer Camp LogisticsScheduling & Length Themes The Price of Admission Food & Beverage Field Trips Staffing Martial Arts Camp MarketingPromotional Pricing Marketing Communications Scarcity & Urgency Martial Arts Summer Camps: Tips to Heat Up Student Retention and Revenue Our three-week martial arts summer camps usually bring in $12,000.00 to $15,000.00 each. We […]
David Chang’s Answer: What Steps Should I Take to Add Extended Child Care to My Summer Camp?
Introduction David Chang’s Answer: What Steps Should I Take to Add Extended Child Care to My Summer Camp? Client question: We run a Summer camp that’s held from 8 am to 3 pm. We’re considering offering extended care from 3 pm to 6 pm. What issues do I need to consider when setting up this […]
Make Direct Mail a Part of Your Back-to-School Marketing
Introduction 1) Mail to a Good List of Prospects 2) Create a Professional-Looking Advertisement 3) Keep in Mind You Have to Pay for Postage, Too 4) Consider a Bulk Mailing Service 5) Present an Attractive Offer 6) Include a Call-to-Action and Testimonials 7) Send Emails Between Mailings 8) Look at Your Return on Investment Make […]
Fitness Boot Camp – Brick & Mortar vs. Dirt & Grass
Introduction Scenario one: Scenario two: Fitness Boot Camp – Brick & Mortar vs. Dirt & Grass Let’s have a look at two completely different scenarios. Scenario one: You have been running a boot camp outside for the summer and have built up a fantastic group of regulars. However, now that the colder weather is here, […]
How to Increase Your Gross Sales Now
Introduction The Entrepreneur’s Club Optimizing Existing Sales Assets Prioritize and Preach Your Value Proposition How to Increase Your Gross Sales Now The 27th of March was a good news day for me. One of my General Managers called to inform me that my two Krav Maga schools were ranked #1 and #2 in the Member […]
A Birthday Party Follow-Up Formula that Turns Leads Into Students
Introduction Step 1: VIP Pass Step 2: Martial Arts Birthday Party Follow-Up Email Step 3: Martial Arts Birthday Party Follow-Up Entry Step 4: Drip System A Birthday Party Follow-Up Formula that Turns Leads Into Students The #1 and #2 reasons for offering any event at your school are retention and new memberships. In last week’s […]
4 Events That Drive Community Involvement & New Member Enrollment
Introduction 4 Events That Drive Community Involvement & New Member Enrollment It doesn’t matter what kind of martial arts studio or fitness business you run. The goal is the same: to grow in both size and reputation Networking within your community is a great way to attract new members and build your business. Community involvement […]
5 Budget-Friendly Ideas for Your Business’ Grand Opening Event
Introduction 5 Budget-Friendly Ideas for Your Business’ Grand Opening Event Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our Grand Opening day? Chances are good that you have invested a lot of money into starting your new business. Here I’ll provide some low-budget […]