3 Event Registration Software Tips to Increase Your Turnout
Introduction 1. Waitlists 2. Promo Codes 3. Custom Messaging for Closed Events 3 Event Registration Software Tips to Increase Your Turnout A camp. A clinic. A tournament. No matter which type of event you’re hosting, you have to get the word out and you need to get people to sign up for it. However, getting […]
How to Quickly Reel in New Martial Arts Students with Online Classifieds, Part 1
Introduction How to Quickly Reel in New Martial Arts Students with Online Classifieds, Part 1 Maybe you’ve used online classifieds sites like Craigslist for buying and selling. These sites are extremely popular for purchasing transactions, but you may have not known that they’re a powerful source of new students, too. In fact, in the early […]
11 Ways Your Martial Arts School Can Benefit from Kung Fu Panda 3 (or Any Popular Movie)
Introduction 11 Ways Your Martial Arts School Can Benefit from Kung Fu Panda 3 (or Any Popular Movie) Five years ago, I wrote an article about the sequel to Kung Fu Panda that encouraged martial arts schools to run promotions that connect with the movie to re-energize business and generate interest in martial arts. Now,Kung Fu Panda […]
Creating a Martial Arts Website That Gets You More Students
Introduction Creating a Martial Arts Website That Gets You More Students September’s here and I know a lot of you are beginning to plan out your marketing and events for the upcoming 2012 year. I wanted to share some of my secrets on how to turn your school’s website into the most powerful weapon in […]
5 Ways to Incorporate Bullying Awareness, Education, & Prevention Into Martial Arts Schools

1. Hold Mat Chats that Address Bullying 2. Wear Orange on Unity Day 3. Run Martial Arts Seminars with School Districts 4. Add Open Mat Talk Time to Your Martial Arts Program 5. Make It Your Social Responsibility to Teach Students about Social Responsibility October is National Bullying Prevention Month Bullying. It’s an all-too-common word […]
Membership Contract Complaints and How to Properly Respond
Introduction Sounds clear-cut, right? Make sure you fully understand the membership contract complaints before you respond. Keep your personal feelings out of it. Back up your responses with any documentation you may have, i.e. a written billing agreement, cancellation form, etc. Keep copies of the membership contract complaints and your responses. If you do not […]
PTA Fundraisers: How to Set Your Martial Arts School Up for Success

Introduction 5 Steps to Creating & Running a Martial Arts PTA Fundraiser Using PTA Fundraisers for Growth PTA Fundraisers: How to Set Your Martial Arts School Up for Success We are in an industry where you have to work hard consistently to build your school over time. It’s about establishing your reputation and identity in […]
Cage Fitness™ vs. Other Fitness Programs
Introduction Cage Fitness™ vs. Other Fitness Programs Cage Fitness™ was developed in conjunction with The Martial Arts Industry Association (MAIA) and nine-time welterweight MMA Champion Matt Hughes. Matt is a huge advocate of health and fitness in general and is very excited about Cage Fitness™ and the success of the program thus far. The most obvious […]
Top 5 Martial Arts Back to School Tips to Grow Your Business Successfully

1) Firstly, Email Marketing & Text Messaging 2) Secondly, Back-to-School Events 3) Thirdly, Websites & Web Advertising 4) Fourthly, Social Media 5) Finally, Operations How you prepare for the back-to-school season can dictate the success of your martial arts business for the entire year. Also, for the best results, you need solid strategies for sales, […]
7 Ways to Boost Your Dojo’s Financial Health in the New Year
1. Get listed, and get reviews on no less than a dozen review sites. 2. Keep good reviews on file. 3. Respond maturely to negative reviews. 4. Keep the reviews coming. 5. Beat Yelp’s filter. 6. Coach your students on how to leave a review. 7. Just do it. From working with literally hundreds of […]