04/04/2017
A written billing agreement―otherwise known as a membership contract—is a standard business document used by many membership-based businesses. Every day, fitness facilities establish agreements with their members. The membership business offers classes, equipment, and/or training in exchange for payment from the member. Through the membership contract, the member agrees to use services provided by the… Read More »
Do you remember the TV show “Cheers”? The classic “Norm!” said by all as one of the regulars walked into the bar is a great example of member culture. The Cheers song “Where everybody knows your name. And they’re always glad you came …” is what every Fitness business should strive for. Now the beer,… Read More »
The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more valuable to your business the longer they stay at your gym. So what do you need to do to improve your member fitness retention? You coach your members on the… Read More »
Summer’s coming and I’m worried. A lot of our students, both children and adult students, took extended vacations last year and then never came back. Any advice you can give? Ways I could be proactive … increase my chances that students will take part in training during the summer and return after vacation? Korbett Miller’s… Read More »
We’re in the middle of the New Year’s resolution rush, but no one is joining. We think our front desk and approach to sales might be scaring people away. Can you give us some tips to make our facility more welcoming, so it’s likely members join? Chuck Heacock’s Answer on Making Your Front Desk More… Read More »
Client Question: What Term membership length is best? What cancel notice period is optimal for ongoing memberships? Which one should I use? I am often asked these questions about Term and Ongoing memberships so I’ll share with you my recommendation for your review and consideration. Please keep in mind a few of these upfront points:… Read More »
You’re on the phone with a prospect interested in joining your martial arts school or fitness club. You excitedly describe your classes, facility, and staff, looking forward to the moment when you can invite them in for a visit. Suddenly, they interrupt to ask the question you dread. They insist on knowing your price. You… Read More »
You have a bunch of leads. You constantly place calls to these leads. You follow up by phone, leave voicemail messages, send emails, and mail letters. But the prospects don’t call you back, don’t respond to your emails, and don’t stop by in person. Then, one day, out of the blue, you get one of… Read More »
We have read the headlines and listened to newscasts of the global economic crisis. Consumers are fearful and are not spending their hard-earned dollars as freely as they did in better times. Read below for more information about membership selling during the recession. Traditionally, the health and fitness industry has not been adversely affected by… Read More »
Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our grand opening event day? Chances are good that you have invested a lot of money into starting your new business. Here I’ll provide some low-budget ideas for a grand opening celebration. 1.… Read More »
