BUSINESS-BUILDING BLOG

As local governments begin to lift lockdowns, and more businesses reopen, a lot of unanswered questions remain for studios. How do you get your existing members comfortable coming to in-person class again? …What happens to your online training now that you’ve reopened? …What marketing message should you be sending? …What happens if you need to… Read More »

You’ve heard it before: The more engaged members are, the more loyal they become. The more loyal members are, the longer they’ll stay. But now … Now the stakes are higher. Member retention has never been more important than it is today for your business. As you begin to resume in-person training, or plan for… Read More »

Remember March 2020? Firstly, your state went on lockdown. Secondly, your business temporarily closed. But, you, being the rock star you are, quickly rose to the occasion. You pivoted your business from in-person classes to online and learned new video conferencing technology, all without skipping a beat. Amid the pandemic, you kept delivering value to… Read More »

If the COVID-19 crisis has taught us anything, it’s this: The businesses that determinedly adapt to new ways of operating are the businesses that will advance successfully through a pandemic or whatever comes their way. In other words, now is the time. As you begin to resume in-person training, or plan for your studio’s reopening,… Read More »

If you’re getting ready to resume in-person training, your head is likely spinning with questions like: Will I be able to maintain smaller class sizes? How will I make the process as simple as possible for members to register for classes? Should I eliminate the hand-to-hand exchange of membership cards and key tags during check-in? and… Read More »

Whether you’re beginning to resume in-person training, or your reopening is weeks away, frequent communication with your members on what to expect when they return to your school is key. One of the best and most effective ways to communicate the current operational status of your school is by sending an email. To help, we’ve… Read More »

Whether you’re starting to resume in-person training, or your area hasn’t lifted restrictions quite yet, proper planning is essential to ensure a smooth transition from online to in-person classes. To help ensure all bases are covered, we’ve gathered a list of physical distancing, sanitization, and class management tips from our client community for you to consider… Read More »

Most Martial Arts schools are in the early stages of creating and refining their plan to head back into their physical businesses. And part of that plan is establishing how their staff and members will adhere to physical distancing requirements in classes when they re-open. To help with your own plan regarding physical distancing protocol,… Read More »

During a crisis like COVID-19, it’s important to get creative and use technology to your advantage. So, when we learned about the success Steve Giroux, owner of Giroux Bros. Martial Arts, has had with his virtual belt testing program for his students, we, of course, wanted to share it with the Martial Arts community. With… Read More »

No doubt this has been an extremely trying time for the Martial Arts and Fitness community. But in these trying times, it’s been hugely inspiring to see so many business owners, instructors, and members of that same community get creative. They have stay committed to keeping to their training on track. In addition they are… Read More »