The First 30 Days: What Keeps a New Member
Most member churn is decided long before renewal ever comes up. Here's exactly what needs to happen in a new member's first 30 days to keep them engaged.
Mary-Margaret Bennett
33 articles
Most member churn is decided long before renewal ever comes up. Here's exactly what needs to happen in a new member's first 30 days to keep them engaged.
Mary-Margaret Bennett
Handling a membership freeze request well protects revenue and brings members back. Here's how to respond, set a real return date, and actually get them back on active billing.
Mary-Margaret Bennett
The specific, copy-paste AI prompts martial arts school owners actually reach for weekly, for parent emails, social captions, and tough conversations.
Mary-Margaret Bennett
Parents ask teachers before they ever Google anything. Here's how martial arts schools build local school referrals before September enrollment hits.
Mary-Margaret Bennett
Most martial arts school and gym emails get ignored right at the subject line, and it shows up directly in your open rate. Here's what actually gets members to open them, and how to fix it fast.
Mary-Margaret Bennett
A packed open house or tournament means nothing if nobody captures leads or follows up. These are the event planning mistakes that turn a big turnout into zero new enrollments.
Mary-Margaret Bennett
An honest 2026 comparison of martial arts school software, ranking 7 platforms on the question most roundups skip: what happens when a payment fails?
Mary-Margaret Bennett
Retention gimmicks like challenges and promos only go so far. Here's what actually keeps martial arts school and gym members for life.
Mary-Margaret Bennett
Martial arts schools switching from Mindbody cite pricing, locked-in processing, and slow cancellations. Here's the pattern, and what a good switch looks like.
Mary-Margaret Bennett
Learn why martial arts school and gym members resist price increases, and the specific timing and framing changes that actually reduce pushback.
Mary-Margaret Bennett
Most martial arts school newsletters are just event announcements, and members stop opening them. These newsletter content ideas give you a monthly mix members actually read.
Mary-Margaret Bennett
Acquiring a martial arts school or gym? Learn what happens to member and billing data during the handoff, and how to protect the members you're paying for.
Mary-Margaret Bennett
Discounts rarely fix why martial arts schools lose members. See the real reasons behind cancellations and how to audit discounts before the next one.
Mary-Margaret Bennett
Billing software works fine until it doesn't. Here are 7 signs your martial arts school has outgrown DIY billing and needs a service that handles follow-up too.
Mary-Margaret Bennett
Run this admin time audit to calculate what manual billing really costs your martial arts school each month, in hours and dollars, then see what to fix.
Mary-Margaret Bennett
Failed payments don't have to mean an awkward front-desk talk in front of parents and their kids. Get scripts and systems to handle declines with confidence.
Mary-Margaret Bennett
Long-term contracts or month-to-month billing? An honest look at both sides of the martial arts membership debate, with a real example from Easton BJJ.
Mary-Margaret Bennett
Learn how to sell martial arts school membership contracts without sounding pushy. Practical scripts, objection handling, and closing tips included.
Mary-Margaret Bennett
Family billing errors quietly drain martial arts school revenue. Use this 2-minute demo test and 10-point checklist before you sign a contract.
Mary-Margaret Bennett
Learn how to build stronger memberships in 2026 through smarter pricing, clearer value communication, and better member experience systems.
Mary-Margaret Bennett
In this interview, Mary-Margaret sits down with Michael to explore the vision, process, and innovation shaping the future of Member Manager.
Mary-Margaret Bennett
We gathered the top 2026 membership-based industry trends so you don’t have to. Explore what they mean for your studio.
Mary-Margaret Bennett
Discover how the recent AWS outage affected Member Solutions and grab your outage checklist to keep your business running smoothly.
Mary-Margaret Bennett
Full guide on invoice automation for membership businesses in 2026: benefits, examples, practical tips and implementation strategies.
Chris Fossenier
Explore creative member appreciation ideas to boost loyalty, strengthen relationships, and make your members feel truly valued.
Chris Fossenier
15 membership business ideas with real startup costs, margins, and billing advice. From fitness studios to coaching to subscription boxes — practical playbooks for recurring revenue.
Chris Fossenier
Discounts aren't incentives — they're margin killers. 12 membership incentive ideas that actually boost engagement and retention. From 35 years of billing data.
Chris Fossenier
Most schools lose members over billing — not price. Here's how to build a membership pricing strategy that attracts the right members, keeps them longer, and doesn't fall apart when a credit card declines.
Chris Fossenier
Subscription vs. membership: after 35 years managing 11,000+ schools and studios, here's the real difference and which model actually fits fitness businesses.
Chris Fossenier
Uncover effective methods to increase gym revenue. From optimizing pricing to improving operations, these strategies can maximize earnings.
Vanessa Gonyea
A good sales process is less of an outright pitch and more of a dialogue that helps your prospect envision success with you.
Avery Leary
The core of the trial membership martial arts discussion is attracting new people to your school while maintaining and demonstrating value.
Avery Leary
16 classroom-tested tips for keeping kids enrolled in your martial arts program, from age-specific classes to achievement systems that build loyalty.
Tyler Snyder