Free guide

Membership Metrics Calculation Guide

Simple formulas to track the numbers that actually matter for your gym or studio. This guide breaks down revenue growth, average revenue per member (ARPM), retention rate, and member lifespan — with clear formulas and real examples so you can calculate yours today.

Metrics covered:

  • Revenue Growth — how much your monthly revenue increases over time, with formula and example
  • Average Revenue Per Member (ARPM) — how much each active member brings in on average
  • Retention Rate — how many members stay with you over a given time period
  • Member Lifespan — how long a member typically stays before canceling (calculated from churn rate)

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Get the metrics guide with formulas, examples, and a framework to track your numbers.

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