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8 Types of Gym Memberships
8 types of gym memberships: monthly, annual, class packs, family plans, and more, each with hidden billing complexity. 35 years of data on which actually work.
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Chris Fossenier
Free guide
Membership Pricing Planner & Confidence Checklist
Simple questions to help you gauge where you stand with your current pricing strategy. Whether you're considering a price increase or just want to make sure your rates reflect your value, this planner walks you through the numbers, the communication plan, and a confidence check before you make any changes.
Trusted by 11,000+ schools and studios since 1991.
Download the Planner
Free download. No credit card required. Opens in a new tab.
Three sections included:
FAQ
Before You Download
What are the four types of membership?
Most schools and gyms build their pricing around four core structures: monthly recurring (no long-term commitment), annual or fixed-term contracts (usually at a discount for the commitment), class packs or punch cards (pay for a set number of visits), and drop-in or day-pass rates (pay per visit, no commitment at all). Family plans, corporate accounts, and tiered pricing are usually variations layered on top of these four, not separate structures on their own. See our full breakdown of membership types for all the variations.
How do I know if I’m ready to raise my rates?
The planner includes a 6-checkbox Pricing Confidence Checklist, if you check 4 or more, it's go time. It also walks you through the projected revenue gain and a communication plan before you make any changes.
What's in the communication plan?
Announcement date, effective date, notification channels, and a core messaging framework, so members hear about a price change the right way.
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Discount Audit Checklist
Review your discount strategy so your pricing stays strong and your value stays clear.
