Free guide

Discount Audit Checklist

An easy guide to reviewing your discount strategy so your pricing stays strong and your value stays clear. Use this checklist anytime you're evaluating a past promotion or considering a new offer. It walks you through measuring what actually happened, not just what felt like it worked.

Trusted by 11,000+ schools and studios since 1991.

Download the Checklist

Free download. No credit card required. Opens in a new tab.

Free 10-step discount audit checklist for gym owners

The 10-step audit:

Start with what you offered: document the exact offer, duration, visibility, and positioning

Measure conversions clearly: did it attract your ideal members, or just more members?

Compare discounted vs. full-price members: check attendance, engagement, upgrades, and freeze requests

Evaluate ARPM impact: determine if discounted members are weakening your perceived value

Analyze failed payment trends: discounted cohorts often show more billing friction

Study retention and lifetime value: the true cost of discounting is often in the LTV gap

Match results to your goal: did the outcome match the intention?

Break down discount type performance: percent-off vs. dollar-off vs. value-added bonuses

Look for deal dependency: are prospects waiting for discounts instead of signing up?

Final decision: keep, adjust, or retire: framework for deciding what to do next

Get this guide

Get the full 10-step discount audit checklist to evaluate and strengthen your pricing strategy.

Download the Checklist

FAQ

Before You Download

When should I use this checklist?

Anytime you're evaluating a past promotion or considering a new one. It walks you through measuring what actually happened, not just what felt like it worked.

What does it measure beyond conversions?

Discounted vs. full-price member attendance and engagement, ARPM impact, failed payment trends, and retention and lifetime value, the numbers that show the true cost of discounting.