all retention
The First 30 Days: What Keeps a New Member
Most member churn is decided long before renewal ever comes up. Here's exactly what needs to happen in a new member's first 30 days to keep them engaged.
M
Mary-Margaret Bennett
Retention
4 articles
all retention
How to Handle a Membership Freeze Request
Handling a membership freeze request well protects revenue and brings members back. Here's how to respond, set a real return date, and actually get them back on active billing.
M
Mary-Margaret Bennett
all retention
What Keeps Members for Years, Not Months
Retention gimmicks like challenges and promos only go so far. Here's what actually keeps martial arts school and gym members for life.
M
Mary-Margaret Bennett
all retention
Why Discounts Don't Stop Cancellations
Discounts rarely fix why martial arts schools lose members. See the real reasons behind cancellations and how to audit discounts before the next one.
M
Mary-Margaret Bennett