all
What Members Expect When Payments Fail
Learn what your members actually expect when payments fail. Use our member retention guide to help prevent silent cancellations.
M
Mary-Margaret Bennett
Free guide
Five emails your members will actually open.
Most gym owners send emails when they have something to announce. Members tune those out fast. The five emails in this guide work because they don't ask for anything. They give members something worth reading, a reason to feel connected, a reminder that their gym is paying attention. These are the emails that get opened, replied to, and forwarded.
Trusted by 11,000+ schools and studios since 1991.
Get the 5 Email Templates
Free download. No credit card required. Opens in a new tab.
Most gym emails get ignored. These five don't.
The difference isn't the list size or the send time or the subject line formula. It's that these emails are about the member, not the gym. Each one gives the reader a reason to open, a reason to read, and a reason to feel something. That's what retention emails are supposed to do, and most gyms never send them.
What's inside:
FAQ
Before You Download
Why don't members open my regular announcement emails?
Most gym owners only email when they have something to announce, and members tune those out fast. These five emails work because they don't ask for anything, they give members something worth reading instead.
What are the five emails?
The check-in email, the milestone email, the community email, the value email, and the re-engagement email, each with a copy-paste template and notes on timing.
Related resources
all
8 Strategies You Need to Grow Your Gym
The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more...
C
Chris Fossenier
all
Client Retention for Martial Arts Gyms
These actionable client retention tips for martial arts gyms will help you reduce dropouts, boost revenue, and build a stronger training community.
C
Chris Fossenier
Free guide
25 Subject Lines for Gym Owner Emails
25 ready-to-copy subject lines organized by situation, with notes on when each works.
Free guide
The Gym Owner's Newsletter Content Calendar
A 12-month plan built around what your members are actually thinking about.
