5 Events That Pay for Themselves (and How to Run Your First One This Month)

Duration: 60 minutes, including Q&A

A $50 in-house challenge can outperform a $2,000 open house. In this session, Avery Leary and Tyler Snyder walk through five simple, repeatable event formats — member appreciation nights, bring-a-friend days, in-house tournaments, team challenges, and charity workouts — and the three-part system that makes each one actually build retention.

You'll learn how to:

• Run 5 high-ROI event formats that work across gyms, martial arts schools, and fitness studios
• Use the Event Formula — a three-part system (goal, check-in, 48-hour follow-up) that turns any event into a retention tool
• Plan and budget without overcomplicating it — most events on this list cost under $50
• Follow up in 48 hours so no member, guest, or no-show falls through the cracks

Every registrant gets two free downloads: the Event Planning Checklist (plan any event in 20 minutes) and the Post-Event Follow-Up Scripts (copy-and-paste messages for members, guests, and no-shows).