Free guide

Plan any gym event in 20 minutes, with a follow-up plan already built in.

Plan your next gym event in 20 minutes. A step-by-step checklist for gym owners, martial arts schools, and fitness studios who want events that actually build loyalty, not just fill a room.

Trusted by 11,000+ schools and studios since 1991.

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The problem this solves

Most gym owners plan events in their head, figure out supplies the week before, and remember to set up check-in five minutes before people arrive. The follow-up either doesn't happen or goes out three days later when the moment has passed. This checklist walks you through all eight steps, including scheduling the 48-hour follow-up before the event, so nothing falls through the cracks.

What's inside:

Step 1: Set your retention goal: re-engage inactive members, convert guests, or deepen loyalty
Step 2: Choose your event type: goal-matched options for every situation
Step 3: Set the details: logistics, budget, and what you need
Steps 4 & 5: Invite strategy + promotion timeline: who to invite and when to reach them
Step 6: Guest check-in setup: four methods for capturing every contact
Step 7: 48-hour follow-up plan: block the time before the event happens
Step 8: Post-event content plan: turn one event into a week of engagement
Quick Reference: Event Budget Examples: six event types from $0 to $50
Download Free Checklist
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FAQ

Before You Download

Can I really plan an event in 20 minutes with this?
The checklist is built to move fast, 8 steps from setting your retention goal through your post-event content plan, plus a quick-reference table of six event types from $0 to $50.
Is this for filling a room or building loyalty?
Building loyalty. It's written for gym owners and martial arts schools who want events that re-engage inactive members, convert guests, or deepen loyalty, not just get bodies in the door.

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