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3 Tips to Increase Event Turnout
A camp. A clinic. A tournament. No matter which type of event you’re hosting, you have to get the word out and you need to get people to sign up for it....
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Chris Fossenier
Free guide
The messages that turn your event into retention, sent in 48 hours.
Three audiences. Three messages. 48 hours. Most gym owners run a great event, and then do nothing with the contact list they just built. These copy-and-paste scripts turn the people who showed up (members, guests, and no-shows) into loyal members, trial bookings, and re-engaged regulars.
Why the 48-hour window matters
The people who showed up to your event are at peak engagement. The guests who visited came because someone they trust brought them. The no-shows (often your most at-risk members) wanted to come but didn't. One personal message in the next 48 hours is the difference between retention and drift. These scripts make it take 20 minutes, not two hours.
What's inside:
- Script Set 1: Members who attended: thank-you messages that reinforce loyalty and point to the next step
- Script Set 2: Guests who visited: low-pressure free class offers that convert without a pitch
- Script Set 3: No-shows: warm, guilt-free messages that keep at-risk members in the fold
- Email templates for larger events where individual texts aren't practical
- Quick Reference Card: who gets which message, when, and on what channel
- Pro tips for language, timing, and knowing when to stop following up
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