Free guide

Know what to send your members every month of the year.

Staying in touch with your members by email is one of the most effective things you can do for retention. The problem most gym owners face isn't motivation. It's not knowing what to send or when to send it. This calendar gives you a 12-month plan built around what your members are actually thinking throughout the year, so you're always showing up at the right moment.

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Most gyms only email their members when they need something.

A promotion goes out. A schedule change gets announced. Maybe a reminder about an event. But between those moments, there's silence, and members who only hear from you when you have something to sell start tuning you out. Consistent, relevant communication is one of the biggest differences between gyms with strong retention and gyms that lose a third of their members every year. This calendar makes it simple to be the gym that stays in touch.

What's inside:

4-week monthly send schedule: the four email types every gym should be sending and what goes in each one
12-month seasonal guide: what your members are thinking in every month and what to focus on
10 automated email triggers: the messages that run in the background and do more for retention than any campaign you could plan
Fill-in monthly planning template: a simple grid to map out your sends before the month starts
Email type definitions: exactly what a newsletter, an educational email, a promotional email, and a community email are supposed to do
Three planning questions to ask before you write anything each month
Get the Calendar
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FAQ

Before You Download

I know I should email members more. Why don't I?
It's usually not motivation, it's not knowing what to send or when. This calendar gives you a 12-month plan built around what your members are actually thinking about throughout the year.
What's included?
A 4-week monthly send schedule, a 12-month seasonal guide, 10 automated email triggers, a fill-in monthly planning template, and definitions for each email type.

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