Know what to send your members every month of the year.

Staying in touch with your members by email is one of the most effective things you can do for retention. The problem most gym owners face isn't motivation. It's not knowing what to send or when to send it. This calendar gives you a 12-month plan built around what your members are actually thinking throughout the year, so you're always showing up at the right moment.

What's inside:

• 4-week monthly send schedule: the four email types every gym should be sending and what goes in each one
• 12-month seasonal guide: what your members are thinking in every month and what to focus on
• 10 automated email triggers: the messages that run in the background and do more for retention than any campaign you could plan
• Fill-in monthly planning template: a simple grid to map out your sends before the month starts
• Email type definitions: exactly what a newsletter, an educational email, a promotional email, and a community email are supposed to do
• Three planning questions to ask before you write anything each month