08/27/2018
If you haven’t noticed video marketing taking over the internet, then you haven’t been active online for the past few years. More than for showcasing cats and other miraculous feats, video marketing has the kind of punch that martial arts schools need for attracting new students and keeping current students. The Cost of Video Marketing… Read More »
08/16/2018
Asking your students for money is never easy. When a member of your martial arts school doesn’t pay on time, it’s tempting to let the delinquency slide to avoid confrontation. But you run a business. You deserve to be paid for the valuable services you provide. Still, how can you ask for late payments without… Read More »
08/01/2018
We debate the best way to structure trial memberships in the martial arts industry: Should prospective members pay? Does it make sense to offer a class or classes for free? The core of the trial membership discussion surrounds how to attract new people to your martial arts school while maintaining, communicating, and demonstrating value. Benefits… Read More »
07/26/2018
Member-owner relationships are a bit like marriages. You work hard to cultivate strong, long-lasting bonds. You do all you can to show you care and provide what your member needs. Despite that effort, you can still find yourself dealing with absences, arguments, and painful breakups caused by disagreements about money. Among married couples, financial disputes… Read More »
07/09/2018
A blog is one of the best marketing tools to increase website leads—which results in more students—for your martial arts school. The way you maximize your lead-generating blog is through fresh content and optimizing it for search engines like Google. Use the following martial arts blogging tips to help you and your business. How SEO… Read More »
06/25/2018
Through contributing and giving back, we are able to continue to grow our martial arts business. As a byproduct of serving our community, we also have the ability to maximize the exposure of our school. Since opening our school in 1994, we have been actively involved in our community and remain heavily connected to several… Read More »
06/22/2018
Direct mail leaves behind a sour aftertaste in the age of digital marketing. Email takes the spotlight, and to its credit, works when done well. When email isn’t done well, your martial arts school can lose money on lost prospects. We define “lost prospects” in this article as interested people who failed to follow up… Read More »
06/20/2018
Need summer conversions at your martial arts school? Try guerrilla marketing. We assure you it has nothing to do with bringing an actual gorilla along with your demo team. While that would be impressive…we don’t recommend it. Guerrilla marketing is a catchy turn-of-phrase that describes marketing techniques that stray from the traditional methods you may… Read More »
06/15/2018
Looking for a great way to market your martial arts school to a new audience? Break free of your marketing routine by setting up booths at local community events. Festivals, fairs, picnics, and other celebrations are opportunities to share the values you teach on the mat with people who’ve never heard of your services. Sitting… Read More »
12/21/2017
We’re excited to say that we just launched the new Event Manager Dashboard! For anyone who is unfamiliar with Event Manager, it is a simple, powerful online event registration tool that is well loved by summer camp organizers, martial arts school owners, and more. Among the praise we’ve received about Event Manager, we heard many… Read More »
