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Member Retention Strategies: Webinar Recap & Key Takeaways
How to Keep Members Past the 30-Day Mark (Webinar Recap) You know the pattern by now. New member signs up. They're excited. They show up for the first...
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Mary-Margaret Bennett
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152 articles
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When to Automate Follow-Ups (And When to Write them Yourself)
When should you automate follow-ups? Learn which messages AI can handle and which need your personal touch.
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Mary-Margaret Bennett
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5 AI Prompts for Gyms that Make Content that Sounds Like You
Generic AI content sounds robotic. These 5 AI prompts for Gyms help write content in YOUR voice. Copy-paste templates included.
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Mary-Margaret Bennett
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AI Social Media Content for Gyms: How to Write a Week of Social Posts in 10 Minutes
Stop spending hours on social media. Use these easy prompts to create AI social media content for gyms. Includes copy-paste templates.
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Mary-Margaret Bennett
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The #1 Mistake Owners Make: How to Use AI for Gym Marketing
Curious how to use AI for gym marketing? Most gym owners make this common mistake. Here's the 3-sentence framework that fixes it.
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Mary-Margaret Bennett
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AI for Gym Owners: Save 5+ Hours Per Week
AI for gym owners? AI won't replace you, but it WILL save you hours on marketing. Learn how ChatGPT can automate posts, emails, and more.
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Mary-Margaret Bennett
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Member Solutions Onboarding Process: Complete Guide for Gym Owners
Is switching membership management software really as painful as everyone says? Okay, let's just be honest with each other for a second. You're probably...
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Mary-Margaret Bennett
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Member Solutions Resource Center: Your Quick-Reference Guide
How do I find help with Member Solutions fast?
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Mary-Margaret Bennett
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Billing Policies That Build Trust & Retain Members
Create membership billing services policies that retain members while building trust. Learn what makes billing policies clear and effective.
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Mary-Margaret Bennett
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Prevent Billing Issues: The Billing Conversation to Have at Signup
Stop billing problems before they start. Learn the essential billing conversation every gym, dojo or club should support at member signup.
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Mary-Margaret Bennett
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What Members Expect When Payments Fail: Member Retention Guide
Learn what your members actually expect when payments fail. Use our member retention guide to help prevent silent cancellations.
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Mary-Margaret Bennett
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How to Write Professional Payment Reminder Emails
Here are the best copy-paste templates for professional payment reminder emails that are direct without being harsh.
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Mary-Margaret Bennett
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The #1 Billing Mistake That Causes Silent Cancellations (And How to Reduce Customer Churn)
Discover the most damaging billing mistake that causes members to quit. Reduce customer churn with clear, immediate payment communication.
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Mary-Margaret Bennett
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Why Membership Billing Issues Feel Personal
Learn why membership billing feels awkward and how to reframe it as professional communication. Get strategies to handle payment conversations with confidence and clarity.
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Mary-Margaret Bennett
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Interview with the Experts: Matthew Brenner on How to Get More Martial Arts Students (Without Ads)
Watch our webinar with Matthew Brenner on how to get more martial arts students without relying on ads, featuring the Triangle Codex enrollment system.
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Mary-Margaret Bennett
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How to Get More Martial Arts Students (Without Ads)
Learn how your martial arts school can get more martial arts students using school programs, retention strategies, and billing systems.
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Mary-Margaret Bennett
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2026 Digital Fitness Trends: What the Numbers Mean for Your Gym
The digital fitness market hits $15.7B in 2026. We broke down what that means for gym owners, studio operators, and martial arts schools — no hype, just data.
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Mary-Margaret Bennett
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Year in Review: Platform Improvements & What’s Next for Member Solutions
A look back at our biggest platform improvements this year and a preview of what we’re building next.
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Mary-Margaret Bennett
all managed-billing
How to Build Stronger Memberships in 2026
Learn how to build stronger memberships in 2026 through smarter pricing, clearer value communication, and better member experience systems.
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Mary-Margaret Bennett
all membership-software
2026 Membership-Based Industry Trends You Should Know
We gathered the top 2026 membership-based industry trends so you don’t have to. Explore what they mean for your studio.
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Mary-Margaret Bennett
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Churn Rate Formula & Calculation Tips
Learn how to calculate customer churn? Read on for useful calculation tips, examples, and churn rate formulas.
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Chris Fossenier
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Best Boxing Gym Name Ideas to Build a Powerful Brand
Find boxing gym name ideas for classic, modern, high-end, and community gyms—plus expert tips on branding, marketing, and growing your business.
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Chris Fossenier
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15 Member Retention Strategies That Actually Move the Needle
Retention beats acquisition every time. These 15 strategies — from billing flexibility to community building — help gyms and studios keep the members they already have.
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Chris Fossenier
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8 Types of Gym Memberships (and the Billing Headaches Behind Each One)
Monthly, annual, class packs, family plans — each membership type has hidden billing complexity. 35 years of data from 11,000+ schools reveals which models actually work.
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Chris Fossenier
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How to Collect Past Due Invoices: Tips for Membership Businesses
Learn how to collect past due invoices, recover payments faster, and improve cash flow while maintaining strong customer relationships.
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Vanessa Gonyea
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Payment Disputes: How to Handle Them Without Losing Members
Payment disputes cost you money and members. Here's a step-by-step process for resolving chargebacks, preventing future disputes, and keeping relationships intact.
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Vanessa Gonyea
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What Is Tiered Pricing? 2025 Guide for Membership Businesses
Learn how tiered pricing works and why it’s effective for membership businesses. Check this 2025 guide for key strategies, benefits, and practical tips.
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Vanessa Gonyea
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Why CrossFit Boxes Fail: 7 Business Mistakes to Avoid
Most CrossFit boxes don't fail because of bad programming — they fail because of billing, pricing, and retention mistakes. Here are the 7 that kill the most gyms.
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Chris Fossenier
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How to Handle Negative Gym Reviews: Turn Bad Reviews Into Growth Opportunities
Avoid common mistakes and learn what to do when dealing with negative gym reviews to protect and strengthen your gym’s reputation.
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Chris Fossenier
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Martial Arts Schools Youth Marketing Ideas: Monetize Off-Season Kids Camps
Turn school breaks into business wins. Use off-season camps to attract new families, boost student retention, and grow your martial arts income.
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Chris Fossenier
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Best Taekwondo Ads That Convert: Examples and Strategies That Work
Stop wasting money on weak ads. Learn how top-performing Taekwondo schools market smarter, follow up better, and turn leads into lifelong students.
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Chris Fossenier
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Best Membership Management Software (2026) — Honest Comparison from a Billing Company
We've been in the billing business for 35 years. Here's our honest breakdown of 10 membership management platforms — what they do well, where they fall short, and the revenue question most comparisons skip.
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Chris Fossenier
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AI Tools for Gyms: What Actually Works in 2026
We tested the AI tools gym owners are actually using — for scheduling, member comms, marketing, and billing. Here's what saves time and what's just hype.
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Chris Fossenier
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VR Martial Arts Training: Will Virtual Reality Replace Traditional Dojos?
See why blending martial arts VR training with traditional methods offers the best path to grow your school and engage modern students.
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Chris Fossenier
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Free Gym Membership Invoice Template & Professional Billing Solutions
Use our guide on gym membership invoice templates and advanced billing tools to improve member retention, legal compliance, and financial tracking.
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Chris Fossenier
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Gym Exit Survey Ideas: Turn Member Departures Into Growth Opportunities
Gym exit surveys provide valuable insights to improve your services and keep more members engaged longer. Find out how to get started.
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Chris Fossenier
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TikTok Fitness Trends That Actually Fill Gyms
How gym and studio owners are turning TikTok fitness trends into real members — not generic social media advice, but strategies that drive enrollment.
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Chris Fossenier
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How to Sell More Gym Memberships: Proven Strategies That Work
Boost your gym’s membership sales with proven strategies for pricing, follow-ups, tours, and tech tools that simplify and enhance the sales process.
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Todd Blyth
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Gym Membership Pricing: Why Discounts Kill Revenue
Cutting gym membership prices feels logical but tanks your revenue and attracts the wrong members. Here's what owners who keep 30%+ margins do instead.
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Vanessa Gonyea
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How to Increase Gym Revenue: 10 Proven Strategies for Fitness Business Growth
Increase gym revenue by improving retention, expanding services, and cutting inefficiencies. These tips work for all types of fitness businesses.
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Chris Fossenier
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Gym Profit Margins: Why Most Owners Lose $2K-$6K/Month Without Knowing It
Average gym profit margins run 10-15%, but top performers hit 30%+. The difference? Failed payments, underpricing, and revenue leaks you can actually fix. Real numbers inside.
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Vanessa Gonyea
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Martial Arts Revenue: 10 Ways to Grow Without Selling Out
Most dojos lose $2K-$5K/month in failed payments they never notice. 10 revenue strategies for martial arts schools that won't compromise your teaching or community.
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Vanessa Gonyea
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Best CrossFit Ads That Convert: Examples & Strategies for Gym Owners
Discover the best CrossFit ads that actually convert prospects into members. See proven examples, learn what works, and get actionable strategies to grow your gym.
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Chris Fossenier
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Pilates Studio Marketing Strategies: Attract More Clients & Grow Your Business
Learn effective Pilates studio marketing strategies to attract more clients, boost retention, and streamline your business with the right tools.
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Chris Fossenier
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Martial Arts Marketing: Proven Strategies to Boost Brand Awareness
Boost your martial arts studio’s visibility with expert marketing tactics to attract students and grow your local brand.
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Chris Fossenier
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How to Start a Yoga Retreat Business: Complete Guide for Success
Start and scale your yoga retreat business with confidence. Learn how to plan, price, market, and manage transformational retreats anywhere in the world.
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Todd Blyth
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Fitness Challenge Ideas for Gyms: Boost Member Engagement & Retention
Learn how to plan, promote, and manage fitness challenges that boost motivation, drive sign-ups, and turn participants into long-term members.
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Chris Fossenier
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Best Personal Training Software (2026 Honest Guide)
Trainerize, TrueCoach, My PT Hub, PTminder, and more — what each does well, where each falls short, and the billing question most trainers never think to ask.
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Chris Fossenier
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How to Open a BJJ Gym: Costs, Setup & Real Talk
Real-world guide to opening a BJJ gym — startup costs, location, mats, insurance, billing setup, and the operational details most guides skip.
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Chris Fossenier
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Top Marketing Ideas for Fitness Studios to Attract and Retain Members
Get more out of your fitness studio marketing. Use these strategies to grow your membership, engage your community, and ensure long-term success.
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Chris Fossenier
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How to Launch a Successful Group Fitness Training Program
Starting a group fitness training program requires planning. Learn how to create sessions, train coaches, and build a community to achieve success.
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Todd Blyth
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Client Retention Strategies for Martial Arts Gyms: Build Lasting Student Loyalty
These actionable client retention tips for martial arts gyms will help you reduce dropouts, boost revenue, and build a stronger training community.
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Chris Fossenier
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How to Sell Personal Training Packages That Clients Actually Buy
Learn proven strategies for selling personal training packages that convert prospects into long-term clients. Create, price, and market packages that sell.
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Avery Leary
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Gym Referral Program: Turn Members Into Your Best Marketing Asset
Build a high-converting gym referral program and avoid common mistakes. Explore examples, tracking tips, and the best incentives to offer your members.
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Chris Fossenier
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150+ Boxing Gym Names: Classic, Modern & Unique Ideas
150+ boxing gym name ideas sorted by vibe — classic, modern, high-end, and community-focused. Plus how to check availability and pick a name that attracts members.
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Chris Fossenier
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Martial Arts Business Coaching: Boost Your Dojo's Growth & Success
Looking to scale your martial arts school? Our business coaching guides you through proven systems and strategies to achieve sustainable growth and success.
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Todd Blyth
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How to Brand a Martial Arts Studio for Long-Term Success
Wondering how to brand a martial arts studio? This step-by-step guide helps you stand out, attract students, and stay true to your values.
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Chris Fossenier
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How to Get More Gym Members: Proven Stategies
Learn how to boost membership with actionable strategies like referral programs, local marketing, and optimizing the first 30 days for new members.
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Todd Blyth
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Boxing Gym Startup Costs: $50K-$250K Breakdown
How much does it cost to start a boxing gym? Full line-by-line breakdown of rent, equipment, renovations, and insurance — plus funding options most new owners miss.
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Todd Blyth
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Glofox vs Mindbody vs Member Solutions: An Honest Comparison for Gym Owners
A genuinely fair comparison of Glofox, Mindbody, and Member Solutions — pricing, features, billing, and the question no comparison post answers.
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Chris Fossenier
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Martial Arts Ads That Actually Work (With Examples)
Real martial arts ad examples that fill dojos with students — Facebook, Instagram, Google, and local marketing strategies. What works and why, with screenshots.
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Chris Fossenier
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Best Personal Trainer Blogs to Follow in 2025
Improve your coaching skills, business strategies, and client retention with these must-read personal trainer blogs from industry experts.
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Chris Fossenier
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Best Martial Arts Software for Aikido Dojos in 2025
Find the best software for Aikido dojos to simplify administration, track rank progress, manage payments, and enhance engagement. Start optimizing today.
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Chris Fossenier
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7 Best Alternatives to Glofox for Fitness & Martial Arts Studios
Honest breakdown of 7 Glofox alternatives for fitness and martial arts studios — pricing, strengths, limitations, and how to pick the right one.
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Chris Fossenier
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Taekwondo Business Plan: A Comprehensive Guide to Opening and Growing Your School
Launch your own Taekwondo school with a detailed business plan. Learn how to attract students, set goals, and plan for long-term success.
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Todd Blyth
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Gym Newsletter Ideas: Engaging Content That Keeps Members Coming Back
Struggling with member engagement? These gym newsletter ideas will help you create emails that keep members motivated, connected, and coming back.
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Chris Fossenier
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How to Start a Climbing Gym: $200K-$1M Cost Breakdown (2026)
What it really costs to open a rock climbing gym — from $200K bouldering setups to $1M+ full facilities. Covers build-out, walls, insurance, staffing, and the membership billing model most guides ignore.
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Todd Blyth
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Content Strategy for Martial Arts Businesses: Build Your Brand and Attract New Students
Want more students in your martial arts school? Discover a content strategy that builds trust, drives sign-ups, and grows your business effectively.
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Chris Fossenier
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Boost Martial Arts Student Retention with These Communication Tips
Looking to strengthen your martial arts student retention? Consider these 3 communications that can be sent by email, text, and mail.
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Todd Blyth
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ACH & Cash Flow: Key Insights for Martial Arts & Fitness Studios
Discover how ACH payments benefit martial arts and fitness members—and impact a studio's financial success.
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Avery Leary
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Credit Card to ACH: Top Tips to Switch Members' Payment Method
How do you move your martial arts & fitness members to ACH payments without disrupting their payment experience? Follow these tips
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Avery Leary
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Unlocking Success: 5 Marketing Tactics to Elevate Your Martial Arts & Fitness Event
Whether you’re running a week-long Summer camp or a one-hour self-defense seminar, the key to attracting event participants lies in effective marketing.
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Chris Fossenier
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How to Make Your Martial Arts School More Profitable: 5 Quick Tips
Unlock the secrets to make your gym profitable—from adjusting membership pricing to exploring alternate revenue streams.
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Todd Blyth
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7 Ways to Boost Your Dojo’s Financial Health in the New Year
Enhance your martial arts business through financial planning. Tips to boost financial health, set clear goals, and more.
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Chris Fossenier
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KPIs & Financial Monitoring for Martial Arts Schools
Master your growth today! Unlock the potential of KPIs and financial monitoring for your martial arts school. Learn more now.
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Vanessa Gonyea
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Increasing Martial Arts School Cash Flow: 8 Revenue Streams
Alternative sources to diversify income and accelerate cash flow for your martial arts school. Learn more.
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Chris Fossenier
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6 Ways to Increase Gym Revenue with Tiered Membership Pricing
Multiply memberships. Boost gym revenue. 6 tiered membership pricing ideas for martial arts schools and fitness studios.
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Chris Fossenier
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How to Effectively Implement a Price Increase: A Guide for Martial Arts School Owners & Fitness Studio Owners
8 key steps to properly put a price increase into effect that benefits your martial arts school or fitness studio — AND its members. Learn more.
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Tyler Snyder
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The Advantages of Adjusting Martial Arts Membership Pricing
Consistently reviewing and refining your membership pricing strategies can pay huge dividends for your martial arts school. Learn more today!
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Tyler Snyder
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3 Tips for Creating a Fun & Effective Member Appreciation Event
Have you ever stopped to think about how incredible your community is?
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Chris Fossenier
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Unleashing the Power of Online Student Enrollment for Your Martial Arts School
Using paper contracts? Switching to online student enrollment can bring many long-term benefits to your martial arts business. Discover the advantages.
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Chris Fossenier
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Spring Clean Your Martial Arts Business: 4 Productivity Boosters for Operations
Simple ways to give your martial arts school a productivity boost—from spring cleaning your online presence to prepping for Spring events.
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Chris Fossenier
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Elevating the Member Experience: New Member Portal Release
What’s one of the most valuable assets a martial arts business can have?
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Chris Fossenier
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5 Game-Changing Tools That’ll Delight Your Martial Arts Members (+ Boost Revenue & Efficiency!)
Keep your business running around the clock (and elevate your members' experience!) with these martial arts business tools. Learn more!
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Chris Fossenier
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Fun February Marketing Ideas for Your Martial Arts & Fitness Business (Beyond Valentine’s Day!)
February is more than just hearts and candy for your sweetie; it’s a time to shower your business with some L-O-V-E by way of lead generation and new member...
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Chris Fossenier
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Martial Arts Summer Camp: Set-Up, Pricing, & Marketing Tips
Picture it: sunshine, BBQs firing up, and the anticipation of days spent by the pool. And of course, school will be out before you know it.
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Chris Fossenier
all managed-billing
How to Increase Gym Revenue Without Selling More Memberships
Uncover effective methods to increase gym revenue. From optimizing pricing to improving operations, these strategies can maximize earnings.
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Vanessa Gonyea
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7 Steps to Building a Strong, Strategic New Year Business Plan for Your Martial Arts School
The new year lurking … hovering over your shoulder … whispering in your ear … “Psstt… hey … when are you going to make a plan for me?”
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Chris Fossenier
all event-registration
9 Fall Events & Activities to Boost Enrollment & Retention in Your Martial Arts School
Simple Fall events, activities, and offers to strengthen retention and attract new martial arts students.
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Chris Fossenier
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Are These 5 Registration Barriers Costing Your Business Event Sign-Ups?
How to quickly and easily eliminate common event registration barriers — and maximize event sign-ups and payments.
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Tyler Snyder
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1 Easy Trick to Increase Your Gym Membership Selling Skills
These easy-to-use metrics can help make your sales team more effective and significantly increase your gym membership selling skills.
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Tyler Snyder
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Master the Back-to-School Season with These 11 Tips
This year, more than ever, people in your community are ready to get back to a routine of in-school learning and after-school sports and activities. And,...
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Chris Fossenier
all event-registration
Event Infographic Start Chart: Events that Boost Leads and Revenue
Event infographic start chart with ideas and guidance to run events, generate leads, strengthen retention, add revenue to your bottom line.
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Chris Fossenier
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Driving Online Sales with Member Portal Marketplace
It shouldn’t come as any surprise: online shopping is surging. COVID-19 lockdowns made many of the in-person shopping methods we all used for years an...
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Chris Fossenier
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15 Email Templates to Boost Fitness Sales
Email marketing can make or break your fitness membership sales process. Great emails increase membership sales while bad emails will send your hard-earned...
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Chris Fossenier
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Elevating the Member Experience & Online Sales through Member Portal Enhancements
Think back to Fall of 2019, and…Woah, the way you do business certainly has changed!
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Chris Fossenier
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5 Ways to Proactively Prevent Late Member Payments
You’re familiar with members not paying on time. And even familiar with non-payments. And, like most small business owners, you’re all-too familiar with...
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Chris Fossenier
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Strengthen the Financial Health of Your Studio with Delinquency Management Text Service
Few things are more important to your studio’s financial well-being than your recurring member payments.
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Chris Fossenier
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1 Easy & Effective Way to Deliver Value to Members on a Recurring Basis
Secondly, your business temporarily closed.
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Chris Fossenier
all managed-billing
10 Proven Ways to Slash Delinquency Rates & Boost Cash Flow for Your Martial Arts Business
Don't let member payments disappear. Use these tips to encourage prompt payment and reduce delinquency rates for your martial arts business.
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Vanessa Gonyea
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Profit & Loss Statements: What Every Business Owner Should Know
As an owner or manager of a business, you’ve likely heard of a Profit and Loss Statement (also known as a P & L Statement). But do you know what it is and...
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Chris Fossenier
all event-registration
Easy 12-Step Event Checklist for Planning Success
Find out how an event checklist can help you reduce stress and delight attendees with an exceptional experience using these 12 simple steps.
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Chris Fossenier
all event-registration
How to Plan Martial Arts Birthday Parties for Kids
Looking for more ways to market your martial arts school? Read our 5-step process about how you can start getting leads from birthday party packages.
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Chris Fossenier
all managed-billing
Why Involuntary Attrition Is Killing Your Member Retention
Did you know that you could be losing members without even knowing it? Find out how to spot involuntary attrition and prevent it from hurting your business.
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Vanessa Gonyea
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Make Email Newsletters Work for Your Fitness Business
Do you send an email newsletter for your business? If the answer is yes, great! You’ll see some great tips later on to get your email newsletters performing...
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Chris Fossenier
all event-registration
8 Fun & Easy Holiday Event Ideas
Here in Philadelphia, the fall weather is finally settling in with cooler temperatures, changing leaves, and Eagles football. What may not come to mind immediately is that it also is the perfect season to plan your holiday events in advance. Depending on the complexity of your event, it may take weeks to several months to… Read More
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Chris Fossenier
all managed-billing
4 Steps to a Genuine Membership Sales Pitch
A good sales process is less of an outright pitch and more of a dialogue that helps your prospect envision success with you.
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Avery Leary
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7 Ways to Handle Late Member Payments
Asking your students for money is never easy. When a member of your martial arts school doesn’t pay on time, it’s tempting to let the delinquency slide to...
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Chris Fossenier
all membership-software
How to Use Trial Memberships in Martial Arts
The core of the trial membership martial arts discussion is attracting new people to your school while maintaining and demonstrating value.
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Avery Leary
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How to Avoid Financial Disputes with Your Gym Members
Member-owner relationships are a bit like marriages. You work hard to cultivate strong, long-lasting bonds. You do all you can to show you care and provide...
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Chris Fossenier
all event-registration
Why Community Service Matters for Martial Arts Schools
Through contributing and giving back, we are able to continue to grow our martial arts business. As a byproduct of serving our community, we also have the ability to maximize the exposure of our school. Since opening our school in 1994, we have been actively involved in our community and remain heavily connected to several… Read More »
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Chris Fossenier
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5-Step Guerrilla Marketing for Martial Arts Schools
Need summer conversions at your martial arts school? Try guerrilla marketing. We assure you it has nothing to do with bringing an actual gorilla along with...
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Chris Fossenier
all event-registration
11 Martial Arts Event Marketing Tips for Community Events
Explore these 11 tips to increase your martial arts event marketing and attract new members at community events in your area.
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Chris Fossenier
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Boost Your Event Revenue with 5 Online Registration Tricks
We’re excited to say that we just launched the new Event Manager Dashboard! For anyone who is unfamiliar with Event Manager, it is a simple, powerful online...
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Chris Fossenier
all
15 Martial Arts Email Templates to Sell More Memberships
Need more members for your martial arts school? Follow these tips about how to use our email templates to convert more leads to full-time members.
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Avery Leary
all
14 Fall Event Ideas for September & October
Need event ideas for your martial arts school, gym, community group, or another organization? With autumn approaching, you’ll have lots of opportunities to...
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Chris Fossenier
all membership-software
Boosting Martial Arts Student Retention: 16 Tips for the Classroom
Bill Wakefield, owner of Combined Martial Arts Academy, shares his own tips and tools for increasing martial arts student retention.
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Tyler Snyder
all managed-billing
4 Ways to Build Solid Member Relationships in Your Fitness Business
Having systems in place helps to ensure that your customers know how important member relationships are to you and your business.
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Avery Leary
all membership-software
5 Sales Email Mistakes Costing You Gym Members
Are your follow-up emails getting lost in the crowd? Make sure you're avoiding these five common mistakes that make gym leads ignore your emails every time.
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Avery Leary
all
5 Budget-Friendly Ideas for Your Business’s Grand Opening Event
Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our grand opening event day?
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Chris Fossenier
all
5 Tips to Selling a Membership during the Recession
We have read the headlines and listened to newscasts of the global economic crisis. Consumers are fearful and are not spending their hard-earned dollars as...
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Chris Fossenier
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Fitness Retention: 8 Strategies You Need to Grow Your Gym
The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more...
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Chris Fossenier
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Buying an Existing Martial Arts School or Fitness Business? 8 Tips to Hit the Ground Running
Here are eight helpful tips for you to consider before buying an existing martial arts school or fitness facility.
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Avery Leary
all
Help! How Can I Prevent Severe Member Attrition This Summer?
Summer’s coming and I’m worried. A lot of our students, both children and adult students, took extended vacations last year and then never came back. Any advice you can give? Ways I could be proactive … increase my chances that students will take part in training during the summer and return after vacation? Korbett Miller’s […]
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Avery Leary
all
Maximizing the Benefits of Term & Ongoing Memberships
Client Question: What Term membership length is best? What cancel notice period is optimal for ongoing memberships? Which one should I use?
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Chris Fossenier
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Opening Another Business Location? Consider This First
Client Question: I’m thinking of opening another location. What are the most important considerations to keep in mind before taking this big step?
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Chris Fossenier
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Planning & Preparation Tips for Opening Another Business Location
Question: I”m thinking of opening another location. What are the most important considerations to keep in mind before taking this big step?
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Chris Fossenier
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3 Event Registration Software Tips to Increase Your Turnout
A camp. A clinic. A tournament. No matter which type of event you’re hosting, you have to get the word out and you need to get people to sign up for it....
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Chris Fossenier
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4 Events That Drive Community Involvement & New Member Enrollment
It doesn’t matter what kind of martial arts studio or fitness business you run. The goal is the same: to grow in both size and reputation Networking within...
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Chris Fossenier
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A Birthday Party Follow-Up Formula that Turns Leads Into Students
The #1 and #2 reasons for offering any event at your school are retention and new memberships. In last week’s post, I provided tips to help you get your...
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Chris Fossenier
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How to Create a Membership Program: 2026 Guide
Membership programs have become one of the most effective ways for organizations to build loyalty, create stable revenue streams, and nurture strong...
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Chris Fossenier
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Doing the Math to Calculate Martial Arts Business Success
Why do some martial arts studios have 50 students while others have 500?
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Chris Fossenier
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How to (And How Not to) Run Your Martial Arts and Fitness Events
“I’ve tried special events. They don’t work. I never get new enrollments from them.”
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Chris Fossenier
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How to Increase Your Gross Sales Now
The 27th of March was a good news day for me. One of my General Managers called to inform me that my two Krav Maga schools were ranked #1 and #2 in the...
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Chris Fossenier
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Martial Arts Summer Camps: Tips to Heat Up Student Retention and Revenue
Our three-week martial arts summer camps usually bring in $12,000.00 to $15,000.00 each. We look forward to these events as a way to generate more revenue...
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Chris Fossenier
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Martial Arts Summer Events & Marketing Strategies
Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.
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Chris Fossenier
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Sales Scripts to Improve Your Martial Arts Membership Selling Skills
The truth is that price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a long-term member,...
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Chris Fossenier
![The Essential Event Pick List for Martial Arts Schools [Infographic]](/images/blog/The-Essential-Event-Pick-List-for-Martial-Arts-Schools-Infographic-Member-Solutions.png)
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The Essential Event Pick List for Martial Arts Schools [Infographic]
Running an event is arguably one of the best things you can do for your martial arts business. Doing so provides three great benefits:
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Chris Fossenier
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What You Need to Know to Increase Leads and Membership Sales
If your members are the lifeblood of your business (and they should be), then tracking their behavior is what keeps the blood pumping.
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Chris Fossenier
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Membership Contract Complaints and How to Properly Respond
A written billing agreement ― otherwise known as a membership contact — is a standard business document used by many membership-based businesses. Every day,...
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Chris Fossenier
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PTA Fundraisers: How to Set Your Martial Arts School Up for Success
We are in an industry where you have to work hard consistently to build your school over time. It’s about establishing your reputation and identity in the...
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Chris Fossenier
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Top 5 Martial Arts Back to School Tips to Grow Your Business Successfully
How you prepare for the back-to-school season can dictate the success of your martial arts business for the entire year. Also, for the best results, you...
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Chris Fossenier
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10 Ways to Boost Online Registrations (And Use Event Manager Software Like a Champ)
The more registrations you get for your events, the more opportunity you create to grow your business, camp, sports league, or organization.
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Chris Fossenier
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Essential Financial Terms Cheat Sheet for Business Owners
Want to know more about managing finances as a business owner? Read our cheat sheet of essential financial terms that will help you understand your money.
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Vanessa Gonyea
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How to Start Using Facebook Ads for Martial Arts Marketing
Confused about Facebook ads? You’re not the only one.
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Chris Fossenier
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Use Registration Software to Market Summer Camps
The start of your summer camp may be months away, but marketing your camp needs to happen now when families are planning their summer activities. The...
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Chris Fossenier
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Chargeback Management: How to Properly Handle Member Payment Disputes
“What do you mean they’re disputing the charge? They signed a contract!”
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Chris Fossenier
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Low-Cost Marketing for Martial Arts Schools
Marketing your martial arts school doesn't have to break your budget. Read to learn six inexpensive methods to attract new members.
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Chris Fossenier
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100 Martial Arts Students in 90 Days: A Marketing Must-Do List
Marketing is one of the important keys to a successful martial arts school. Unfortunately, many school owners get overwhelmed and lost in all the options...
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Chris Fossenier
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How to Overcome Objections in Sales for Membership Business
How to overcome objections in sales? Learn practical strategies for membership business to handle customer objections effectively.
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Tyler Snyder
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What’s a Good Member Retention Rate for Fitness & Martial Arts Programs?
What’s a Good Member Retention Rate for Fitness & Martial Arts Programs?
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Chris Fossenier
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How to Reduce Customer Churn for Membership Businesses in 2025
In the membership business world, growth doesn’t just depend on acquiring new customers. It hinges on knowing how to reduce customer churn, i.e., keeping...
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Chris Fossenier