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144 articles

5 Messages That Keep Members Engaged When They Stop Showing Up
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5 Messages to Re-Engage Quiet Members

When a member goes quiet, the right message can bring them back. 5 copy-and-paste gym member re-engagement templates - one for every stage of absence.

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Mary-Margaret Bennett

The Post-Event Follow-Up Most Gym Owners Skip
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The Post-Event Follow-Up Most Gym Owners Skip

Your gym event is only half the job. Here's the gym event follow-up system most owners skip - the one that turns attendees into loyal members and guests into sign-ups.

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Mary-Margaret Bennett

Member Retention Strategies: Webinar Recap & Key Takeaways 
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Member Retention Strategies Webinar Recap

How to Keep Members Past the 30-Day Mark (Webinar Recap) You know the pattern by now. New member signs up. They're excited. They show up for the first...

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Mary-Margaret Bennett

When to Automate Follow-Ups (And When to Write them Yourself)
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When to Automate Follow-Ups

When should you automate follow-ups? Learn which messages AI can handle and which need your personal touch.

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Mary-Margaret Bennett

AI Social Media Content for Gyms: How to Write a Week of Social Posts in 10 Minutes
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AI Social Media Content for Gyms

Stop spending hours on social media. Use these easy prompts to create AI social media content for gyms. Includes copy-paste templates.

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Mary-Margaret Bennett

The #1 Mistake Owners Make: How to Use AI for Gym Marketing
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How to Use AI for Gym Marketing

Curious how to use AI for gym marketing? Most gym owners make this common mistake. Here's the 3-sentence framework that fixes it.

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Mary-Margaret Bennett

Gym owner using AI tools on a laptop to streamline business operations
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AI for Gym Owners: Save 5+ Hours Per Week

AI for gym owners? AI won't replace you, but it WILL save you hours on marketing. Learn how ChatGPT can automate posts, emails, and more.

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Mary-Margaret Bennett

Member Solutions Onboarding Process: Complete Guide for Gym Owners 
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Member Solutions Onboarding Process

Is switching membership management software really as painful as everyone says? Okay, let's just be honest with each other for a second. You're probably...

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Mary-Margaret Bennett

Prevent Billing Issues: The Billing Conversation to Have at Signup
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Have This Billing Conversation at Signup

Stop billing problems before they start. Learn the essential billing conversation every gym, dojo or club should support at member signup.

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Mary-Margaret Bennett

What-Members-Actually-Expect-When-a-Payment-Fails-Member-Solutions
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What Members Expect When Payments Fail

Learn what your members actually expect when payments fail. Use our member retention guide to help prevent silent cancellations.

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Mary-Margaret Bennett

The #1 Billing Mistake That Causes Silent Cancellations (And How to Reduce Customer Churn)
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Reduce Customer Churn with Better Billing

Discover the most damaging billing mistake that causes members to quit. Reduce customer churn with clear, immediate payment communication.

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Mary-Margaret Bennett

Why-Billing-Issues-Feel-Personal-Member-Solutions
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Why Membership Billing Issues Feel Personal

Learn why membership billing feels awkward and how to reframe it as professional communication. Get strategies to handle payment conversations with confidence and clarity.

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Mary-Margaret Bennett

Interview with the Experts: Matthew Brenner on How to Get More Martial Arts Students (Without Ads) 
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Get More Martial Arts Students (Webinar)

Watch our webinar with Matthew Brenner on how to get more martial arts students without relying on ads, featuring the Triangle Codex enrollment system.

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Mary-Margaret Bennett

2026 Digital Fitness Trends: What the Numbers Mean for Your Gym
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Digital Fitness Trends for Gym Owners

The digital fitness market hits $15.7B in 2026. We broke down what that means for gym owners, studio operators, and martial arts schools — no hype, just data.

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Mary-Margaret Bennett

Gym owner greeting a returning member at the front desk
all managed-billing

How to Build Stronger Memberships in 2026

Learn how to build stronger memberships in 2026 through smarter pricing, clearer value communication, and better member experience systems.

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Mary-Margaret Bennett

2026 Membership-Based Industry Trends You Should Know
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2026 Membership Industry Trends

We gathered the top 2026 membership-based industry trends so you don’t have to. Explore what they mean for your studio.

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Mary-Margaret Bennett

Best Boxing Gym Name Ideas to Build a Powerful Brand
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Master Yi Garden State Invitational 2025

Find boxing gym name ideas for classic, modern, high-end, and community gyms—plus expert tips on branding, marketing, and growing your business.

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Chris Fossenier

15 Member Retention Strategies That Actually Move the Needle
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15 Member Retention Strategies That Work

Retention beats acquisition every time. These 15 strategies — from billing flexibility to community building — help gyms and studios keep the members they already have.

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Chris Fossenier

8 Types of Gym Memberships (and the Billing Headaches Behind Each One)
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8 Types of Gym Memberships

Monthly, annual, class packs, family plans — each membership type has hidden billing complexity. 35 years of data from 11,000+ schools reveals which models actually work.

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Chris Fossenier

How to Collect Past Due Invoices: Tips for Membership Businesses
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How to Collect Past Due Invoices

Learn how to collect past due invoices, recover payments faster, and improve cash flow while maintaining strong customer relationships.

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Vanessa Gonyea

Payment Disputes: How to Handle Them Without Losing Members
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How to Handle Member Payment Disputes

Payment disputes cost you money and members. Here's a step-by-step process for resolving chargebacks, preventing future disputes, and keeping relationships intact.

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Vanessa Gonyea

What Is Tiered Pricing? 2025 Guide for Membership Businesses
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What Is Tiered Pricing for Gyms?

Learn how tiered pricing works and why it’s effective for membership businesses. Check this 2025 guide for key strategies, benefits, and practical tips.

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Vanessa Gonyea

Man performing a deadlift in a CrossFit gym with training equipment visible
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7 CrossFit Gym Business Mistakes to Avoid

Most CrossFit boxes don't fail because of bad programming — they fail because of billing, pricing, and retention mistakes. Here are the 7 that kill the most gyms.

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Chris Fossenier

Person in workout gear reviewing feedback on phone while trainer takes notes
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How to Handle Negative Gym Reviews

Avoid common mistakes and learn what to do when dealing with negative gym reviews to protect and strengthen your gym’s reputation.

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Chris Fossenier

Martial Arts Schools Youth Marketing Ideas: Monetize Off-Season Kids Camps
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Martial Arts Youth Marketing Ideas

Turn school breaks into business wins. Use off-season camps to attract new families, boost student retention, and grow your martial arts income.

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Chris Fossenier

Two Taekwondo practitioners in white doboks sparring with protective gear
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Best Taekwondo Ads That Convert

Stop wasting money on weak ads. Learn how top-performing Taekwondo schools market smarter, follow up better, and turn leads into lifelong students.

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Chris Fossenier

Best Membership Management Software (2026) — Honest Comparison from a Billing Company
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Best Membership Management Software 2026

We've been in the billing business for 35 years. Here's our honest breakdown of 10 membership management platforms — what they do well, where they fall short, and the revenue question most comparisons skip.

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Chris Fossenier

VR Martial Arts Training: Will Virtual Reality Replace Traditional Dojos?
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VR Martial Arts Training

See why blending martial arts VR training with traditional methods offers the best path to grow your school and engage modern students.

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Chris Fossenier

Split image showing a person lifting weights on the left and a woman boxing on the right
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Free Gym Membership Invoice Template

Use our guide on gym membership invoice templates and advanced billing tools to improve member retention, legal compliance, and financial tracking.

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Chris Fossenier

A woman and a man in gym attire smile while reviewing a workout plan together
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Gym Exit Survey Ideas

Gym exit surveys provide valuable insights to improve your services and keep more members engaged longer. Find out how to get started.

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Chris Fossenier

How to Sell More Gym Memberships: Proven Strategies That Work
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How to Sell More Gym Memberships

Boost your gym’s membership sales with proven strategies for pricing, follow-ups, tours, and tech tools that simplify and enhance the sales process.

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Todd Blyth

Two members doing push-ups on a box and a person exercising in a gym
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How to Increase Gym Revenue

Increase gym revenue by improving retention, expanding services, and cutting inefficiencies. These tips work for all types of fitness businesses.

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Chris Fossenier

Gym Profit Margins: Why Most Owners Lose $2K-$6K/Month Without Knowing It
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What's a Good Gym Profit Margin?

Average gym profit margins run 10-15%, but top performers hit 30%+. The difference? Failed payments, underpricing, and revenue leaks you can actually fix. Real numbers inside.

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Vanessa Gonyea

Martial Arts Revenue: 10 Ways to Grow Without Selling Out
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10 Martial Arts Revenue Strategies

Most dojos lose $2K-$5K/month in failed payments they never notice. 10 revenue strategies for martial arts schools that won't compromise your teaching or community.

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Vanessa Gonyea

A trio of athletic individuals poses with gym equipment, set against the backdrop of a gym center
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Best CrossFit Ads That Convert

Discover the best CrossFit ads that actually convert prospects into members. See proven examples, learn what works, and get actionable strategies to grow your gym.

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Chris Fossenier

Woman using a Pilates reformer with a marketing strategy concept inset
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Pilates Studio Marketing Strategies

Learn effective Pilates studio marketing strategies to attract more clients, boost retention, and streamline your business with the right tools.

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Chris Fossenier

How to Start a Yoga Retreat Business: Complete Guide for Success
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How to Start a Yoga Retreat Business

Start and scale your yoga retreat business with confidence. Learn how to plan, price, market, and manage transformational retreats anywhere in the world.

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Todd Blyth

a woman lifting weights and another woman climbing a rope, conveying strength and determination
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Fitness Challenge Ideas for Gyms

Learn how to plan, promote, and manage fitness challenges that boost motivation, drive sign-ups, and turn participants into long-term members.

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Chris Fossenier

Top Marketing Ideas for Fitness Studios to Attract and Retain Members
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Fitness Studio Marketing Strategies

Get more out of your fitness studio marketing. Use these strategies to grow your membership, engage your community, and ensure long-term success.

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Chris Fossenier

How to Launch a Successful Group Fitness Training Program
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How to Start a Group Fitness Program

Starting a group fitness training program requires planning. Learn how to create sessions, train coaches, and build a community to achieve success.

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Todd Blyth

Client-Retention-Strategies-for-Martial-Arts-Gyms
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Client Retention for Martial Arts Gyms

These actionable client retention tips for martial arts gyms will help you reduce dropouts, boost revenue, and build a stronger training community.

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Chris Fossenier

How to Sell Personal Training Packages That Clients Actually Buy
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How to Sell Personal Training Packages

Learn proven strategies for selling personal training packages that convert prospects into long-term clients. Create, price, and market packages that sell.

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Avery Leary

Gym Referral Program
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Gym Referral Program Ideas

Build a high-converting gym referral program and avoid common mistakes. Explore examples, tracking tips, and the best incentives to offer your members.

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Chris Fossenier

Boxing-Gym-Name-Ideas
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Best Boxing Gym Name Ideas (150+)

150+ boxing gym name ideas sorted by vibe — classic, modern, high-end, and community-focused. Plus how to check availability and pick a name that attracts members.

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Chris Fossenier

How to Brand a Martial Arts Studio for Maximum Impact
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How to Brand a Martial Arts Studio

Wondering how to brand a martial arts studio? This step-by-step guide helps you stand out, attract students, and stay true to your values.

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Chris Fossenier

Glofox vs Mindbody vs Member Solutions: An Honest Comparison for Gym Owners
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Glofox vs Mindbody vs Member Solutions

A genuinely fair comparison of Glofox, Mindbody, and Member Solutions — pricing, features, billing, and the question no comparison post answers.

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Chris Fossenier

7 Best Alternatives to Glofox for Fitness & Martial Arts Studios
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Glofox Alternatives for Fitness Studios

Honest breakdown of 7 Glofox alternatives for fitness and martial arts studios — pricing, strengths, limitations, and how to pick the right one.

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Chris Fossenier

Taekwondo Business Plan: A Comprehensive Guide to Opening and Growing Your School
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Taekwondo Business Plan Guide

Launch your own Taekwondo school with a detailed business plan. Learn how to attract students, set goals, and plan for long-term success.

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Todd Blyth

Person using a barbell. Text reads "GYM NEWSLETTER IDEAS"
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Gym Newsletter Ideas

Struggling with member engagement? These gym newsletter ideas will help you create emails that keep members motivated, connected, and coming back.

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Chris Fossenier

Content Strategy for Martial Arts Businesses: Build Your Brand and Attract New Students
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Content Strategy for Martial Arts Schools

Want more students in your martial arts school? Discover a content strategy that builds trust, drives sign-ups, and grows your business effectively.

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Chris Fossenier

Credit Card to ACH: Top Tips to Switch Members' Payment Method
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How to Switch Members to ACH Payments

How do you move your martial arts & fitness members to ACH payments without disrupting their payment experience? Follow these tips

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Avery Leary

Unlocking Success: 5 Marketing Tactics to Elevate Your Martial Arts & Fitness Event
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Boost Your Martial Arts Event Turnout

Whether you’re running a week-long Summer camp or a one-hour self-defense seminar, the key to attracting event participants lies in effective marketing.

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Chris Fossenier

7 Ways to Boost Your Dojo’s Financial Health in the New Year
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7 Tips for Dojo Financial Planning

Enhance your martial arts business through financial planning. Tips to boost financial health, set clear goals, and more.

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Chris Fossenier

KPIs & Financial Monitoring for Martial Arts Schools
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KPIs & Financial Monitoring for Gyms

Master your growth today! Unlock the potential of KPIs and financial monitoring for your martial arts school. Learn more now.

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Vanessa Gonyea

Unleashing the Power of Online Student Enrollment for Your Martial Arts School
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Benefits of Online Student Enrollment

Using paper contracts? Switching to online student enrollment can bring many long-term benefits to your martial arts business. Discover the advantages.

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Chris Fossenier

Spring Clean Your Martial Arts Business: 4 Productivity Boosters for Operations
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Spring Clean Your Martial Arts Business

Simple ways to give your martial arts school a productivity boost—from spring cleaning your online presence to prepping for Spring events.

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Chris Fossenier

5 Game-Changing Tools That’ll Delight Your Martial Arts Members (+ Boost Revenue & Efficiency!)
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5 Tools to Delight Martial Arts Members

Keep your business running around the clock (and elevate your members' experience!) with these martial arts business tools. Learn more!

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Chris Fossenier

Fun February Marketing Ideas for Your Martial Arts & Fitness Business (Beyond Valentine’s Day!)
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February Marketing Ideas for Martial Arts

February is more than just hearts and candy for your sweetie; it’s a time to shower your business with some L-O-V-E by way of lead generation and new member...

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Chris Fossenier

How to Increase Gym Revenue Without Selling More Memberships
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10 Ways to Increase Gym Revenue

Uncover effective methods to increase gym revenue. From optimizing pricing to improving operations, these strategies can maximize earnings.

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Vanessa Gonyea

7 Steps to Building a Strong, Strategic New Year Business Plan for Your Martial Arts School
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7 Steps to Build a New Year Business Plan

The new year lurking … hovering over your shoulder … whispering in your ear … “Psstt… hey … when are you going to make a plan for me?”

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Chris Fossenier

Email templates on a laptop screen for fitness membership sales outreach
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15 Email Templates to Boost Fitness Sales

Email marketing can make or break your fitness membership sales process. Great emails increase membership sales while bad emails will send your hard-earned...

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Chris Fossenier

10 Proven Ways to Slash Delinquency Rates & Boost Cash Flow for Your Martial Arts Business
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10 Ways to Reduce Gym Delinquency Rates

Don't let member payments disappear. Use these tips to encourage prompt payment and reduce delinquency rates for your martial arts business.

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Vanessa Gonyea

Profit & Loss Statements: What Every Business Owner Should Know
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Profit & Loss Statements Explained

As an owner or manager of a business, you’ve likely heard of a Profit and Loss Statement (also known as a P & L Statement). But do you know what it is and...

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Chris Fossenier

Why Involuntary Attrition Is Killing Your Member Retention
all managed-billing

How Involuntary Attrition Kills Retention

Did you know that you could be losing members without even knowing it? Find out how to spot involuntary attrition and prevent it from hurting your business.

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Vanessa Gonyea

Make Email Newsletters Work for Your Fitness Business
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Email Newsletter Tips for Gym Owners

Do you send an email newsletter for your business? If the answer is yes, great! You’ll see some great tips later on to get your email newsletters performing...

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Chris Fossenier

Gym administrator reviewing outstanding member payment accounts on a tablet
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7 Ways to Handle Late Member Payments

Asking your students for money is never easy. When a member of your martial arts school doesn’t pay on time, it’s tempting to let the delinquency slide to...

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Chris Fossenier

New student joining a trial martial arts class with an instructor
all membership-software

How to Use Trial Memberships in Martial Arts

The core of the trial membership martial arts discussion is attracting new people to your school while maintaining and demonstrating value.

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Avery Leary

How to Avoid Financial Disputes with Your Gym Members
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Avoid Financial Disputes with Gym Members

Member-owner relationships are a bit like marriages. You work hard to cultivate strong, long-lasting bonds. You do all you can to show you care and provide...

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Chris Fossenier

11 Martial Arts Event Marketing Tips for Community Events
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11 Martial Arts Event Marketing Tips

Explore these 11 tips to increase your martial arts event marketing and attract new members at community events in your area.

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Chris Fossenier

Boost Your Event Revenue with 5 Online Registration Tricks
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5 Tips to Boost Your Event Revenue

We’re excited to say that we just launched the new Event Manager Dashboard! For anyone who is unfamiliar with Event Manager, it is a simple, powerful online...

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Chris Fossenier

15 Martial Arts Email Templates to Sell More Memberships
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15 Martial Arts Email Templates That Sell

Need more members for your martial arts school? Follow these tips about how to use our email templates to convert more leads to full-time members.

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Avery Leary

Festive fall event setup with seasonal decorations and activities for a gym
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14 Fall Event Ideas for September & October

Need event ideas for your martial arts school, gym, community group, or another organization? With autumn approaching, you’ll have lots of opportunities to...

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Chris Fossenier

Boosting Martial Arts Student Retention: 16 Tips for the Classroom
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Boosting Martial Arts Student Retention

Bill Wakefield, owner of Combined Martial Arts Academy, shares his own tips and tools for increasing martial arts student retention.

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Tyler Snyder

5 Budget-Friendly Ideas for Your Business’s Grand Opening Event
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5 Grand Opening Event Ideas for Gyms

Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our grand opening event day?

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Chris Fossenier

Fitness Retention: 8 Strategies You Need to Grow Your Gym
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8 Strategies You Need to Grow Your Gym

The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more...

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Chris Fossenier

Help! How Can I Prevent Severe Member Attrition This Summer?
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Prevent Member Attrition This Summer

Summer’s coming and I’m worried. A lot of our students, both children and adult students, took extended vacations last year and then never came back. Any advice you can give? Ways I could be proactive … increase my chances that students will take part in training during the summer and return after vacation? Korbett Miller’s […]

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Avery Leary

Opening Another Business Location? Consider This First
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Opening Another Business Location Guide

Client Question: I’m thinking of opening another location. What are the most important considerations to keep in mind before taking this big step?

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Chris Fossenier

3 Event Registration Software Tips to Increase Your Turnout
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3 Tips to Increase Event Turnout

A camp. A clinic. A tournament. No matter which type of event you’re hosting, you have to get the word out and you need to get people to sign up for it....

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Chris Fossenier

4 Events That Drive Community Involvement & New Member Enrollment
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4 Events to Drive Enrollment & Community

It doesn’t matter what kind of martial arts studio or fitness business you run. The goal is the same: to grow in both size and reputation Networking within...

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Chris Fossenier

A Birthday Party Follow-Up Formula that Turns Leads Into Students
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A Birthday Party Follow-Up That Converts

The #1 and #2 reasons for offering any event at your school are retention and new memberships. In last week’s post, I provided tips to help you get your...

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Chris Fossenier

Revenue graph showing an upward trend on a gym business dashboard
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How to Increase Your Gross Sales Now

The 27th of March was a good news day for me. One of my General Managers called to inform me that my two Krav Maga schools were ranked #1 and #2 in the...

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Chris Fossenier

Martial Arts Summer Camps: Tips to Heat Up Student Retention and Revenue
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Martial Arts Summer Camp Tips

Our three-week martial arts summer camps usually bring in $12,000.00 to $15,000.00 each. We look forward to these events as a way to generate more revenue...

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Chris Fossenier

Sales Scripts to Improve Your Martial Arts Membership Selling Skills
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Sales Scripts for Martial Arts Gyms

The truth is that price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a long-term member,...

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Chris Fossenier

The Essential Event Pick List for Martial Arts Schools [Infographic]
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Martial Arts School Event Pick List

Running an event is arguably one of the best things you can do for your martial arts business. Doing so provides three great benefits:

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Chris Fossenier

What You Need to Know to Increase Leads and Membership Sales
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Increase Leads and Membership Sales

If your members are the lifeblood of your business (and they should be), then tracking their behavior is what keeps the blood pumping.

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Chris Fossenier

Membership Contract Complaints and How to Properly Respond
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Handle Membership Contract Complaints

A written billing agreement ― otherwise known as a membership contact — is a standard business document used by many membership-based businesses. Every day,...

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Chris Fossenier

PTA Fundraisers: How to Set Your Martial Arts School Up for Success
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PTA Fundraisers for Martial Arts Schools

We are in an industry where you have to work hard consistently to build your school over time. It’s about establishing your reputation and identity in the...

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Chris Fossenier

Top 5 Martial Arts Back to School Tips to Grow Your Business Successfully
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5 Martial Arts Back to School Growth Tips

How you prepare for the back-to-school season can dictate the success of your martial arts business for the entire year. Also, for the best results, you...

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Chris Fossenier

10 Ways to Boost Online Registrations (And Use Event Manager Software Like a Champ)
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10 Ways to Boost Online Registrations

The more registrations you get for your events, the more opportunity you create to grow your business, camp, sports league, or organization.

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Chris Fossenier

Essential Financial Terms Cheat Sheet for Business Owners
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Business Financial Terms Cheat Sheet

Want to know more about managing finances as a business owner? Read our cheat sheet of essential financial terms that will help you understand your money.

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Vanessa Gonyea

100 Martial Arts Students in 90 Days: A Marketing Must-Do List
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100 Martial Arts Students in 90 Days

Marketing is one of the important keys to a successful martial arts school. Unfortunately, many school owners get overwhelmed and lost in all the options...

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Chris Fossenier

How to Overcome Objections in Sales for Membership Business
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How to Overcome Sales Objections

How to overcome objections in sales? Learn practical strategies for membership business to handle customer objections effectively.

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Tyler Snyder

How to Reduce Customer Churn for Membership Businesses in 2025
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How to Reduce Membership Cancellations

In the membership business world, growth doesn’t just depend on acquiring new customers. It hinges on knowing how to reduce customer churn, i.e., keeping...

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Chris Fossenier

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