The Member Solutions Blog

Practical guides on billing, payment recovery, pricing strategy, and member retention — from 35 years of helping martial arts schools and fitness studios get paid.

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All Articles

155 articles

5 Messages That Keep Members Engaged When They Stop Showing Up
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5 Messages to Re-Engage Quiet Members

When a member goes quiet, the right message can bring them back. 5 copy-and-paste gym member re-engagement templates - one for every stage of absence.

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Mary-Margaret Bennett

The Post-Event Follow-Up Most Gym Owners Skip
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The Post-Event Follow-Up Most Gym Owners Skip

Your gym event is only half the job. Here's the gym event follow-up system most owners skip - the one that turns attendees into loyal members and guests into sign-ups.

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Mary-Margaret Bennett

Member Retention Strategies: Webinar Recap & Key Takeaways 
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Member Retention Strategies Webinar Recap

How to Keep Members Past the 30-Day Mark (Webinar Recap) You know the pattern by now. New member signs up. They're excited. They show up for the first...

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Mary-Margaret Bennett

When to Automate Follow-Ups (And When to Write them Yourself)
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When to Automate Follow-Ups

When should you automate follow-ups? Learn which messages AI can handle and which need your personal touch.

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Mary-Margaret Bennett

AI Social Media Content for Gyms: How to Write a Week of Social Posts in 10 Minutes
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AI Social Media Content for Gyms

Stop spending hours on social media. Use these easy prompts to create AI social media content for gyms. Includes copy-paste templates.

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Mary-Margaret Bennett

The #1 Mistake Owners Make: How to Use AI for Gym Marketing
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How to Use AI for Gym Marketing

Curious how to use AI for gym marketing? Most gym owners make this common mistake. Here's the 3-sentence framework that fixes it.

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Mary-Margaret Bennett

Gym owner using AI tools on a laptop to streamline business operations
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AI for Gym Owners: Save 5+ Hours Per Week

AI for gym owners? AI won't replace you, but it WILL save you hours on marketing. Learn how ChatGPT can automate posts, emails, and more.

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Mary-Margaret Bennett

Member Solutions Onboarding Process: Complete Guide for Gym Owners 
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Member Solutions Onboarding Process

Is switching membership management software really as painful as everyone says? Okay, let's just be honest with each other for a second. You're probably...

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Mary-Margaret Bennett

Free Guides

Freeze & Cancellation Response Scripts
Free guide

Freeze & Cancellation Response Scripts

Word-for-word scripts for the conversations every gym owner dreads.
Summer Communication Templates
Free guide

Summer Communication Templates

15 ready-to-send messages to keep members engaged all summer long.
Post-Event Follow-Up Scripts
Free guide

Post-Event Follow-Up Scripts

Copy-and-paste messages for members, guests, and no-shows, sent within 48 hours.
The Event Planning Checklist
Free guide

The Event Planning Checklist

Plan your next gym event in 20 minutes, with a follow-up plan already built in.
The Complete Member Retention Playbook
Free guide

The Complete Member Retention Playbook

Templates, scripts, and checklists from the 5th-visit milestone to creating gym loyalists.
Billing Conversation Kit
Free guide

Billing Conversation Kit

Scripts, templates, and checklists for handling billing issues without losing members.

Webinar Recordings

5 Events That Pay for Themselves Webinar
On-demand webinar

5 Events That Pay for Themselves

Five simple, repeatable event formats that strengthen member retention without breaking the bank.
Member Retention Strategies Webinar
On-demand webinar

Member Retention Strategies: Webinar Recap

Why most facilities lose 40-50% of new members in 30 days, and the proven checklist to fix it.
How to Get More Martial Arts Students Without Ads
On-demand webinar

How to Get More Martial Arts Students Without Ads

Matthew Brenner's proven strategy that generates $42K+ from a single day of outreach.

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